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All Journal VALUE: Journal of Business Studies
Nila Anindya Anggraini
Fakultas Ekonomi dan Bisnis, Universitas Jember, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH HEDONIC SHOPPING, FASHION INVOLVEMENT, STORE ENVIRONMENT DAN PRICE DISCOUNT TERHADAP IMPULSE BUYING PADA STORE THREE SECOND DI LIPPO PLAZA MALL JEMBER Bambang Irawan; Gusti Ayu Wulandari; Nila Anindya Anggraini; N. Ari Subagio; Ketut Indraningrat
VALUE: Journal of Business Studies Vol 1 No 1 (2022): VALUE: Journal of Business Studies
Publisher : Study Program of Management Faculty of Economics and Business University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.291 KB) | DOI: 10.19184/value.v1i1.31654

Abstract

This study is purposed to examine the impact of hedonic shopping, fashion involvement, store environment and price discounts on impulse buying at the Three Second Lippo Plaza Mall Jember store. This study uses a sample of consumers who shop impulsively at the Three Second Lippo Plaza Mall Jember store, the side method used isnon-probability sampling with respondents as many as 96 consumers. The analytical technique used is multiple linear regression analysis. The results showed that hedonic shopping, fashion involvement, store environment and price discounts on impulse buying at the Three Second Lippo Plaza Mall Jember store in a positive direction. The business actors still maintain hedonic shopping, fashion involvement, store environment and price discounts in impulse buying.
Co-Authors Bambang Irawan Gusti Ayu Wulandari Ketut Indraningrat N. Ari Subagio