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All Journal Jurnal Bisnis Hospitaliti International Journal of Travel, Hospitality and Events
Sri Mariati
Sekolah Tinggi Pariwisata Trisakti
Decision Sciences, Operations Research & Management Education Social Sciences Transportation Other

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Pengaruh Promosi di Media Sosial dan Electronic Word-of-Mouth Terhadap Minat Kunjungan ke Telaga Biru Cicerem, Kuningan, Jawa Barat Lionika Roselie; Myrza Rahmanita; Sri Mariati
JURNAL BISNIS HOSPITALITI Vol 11 No 2 (2022): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v11i2.882

Abstract

Marketing attracts consumers' attention and desires to make interesting visits. Electronic Word-of-Mouth also supports consumer interest in visiting because it contains interesting information about tourist attractions and reviews from other tourists. This study aims to explain the effect of social media promotion and electronic word-of-mouth on visiting interest. This study aims to (1) determine the effect of social media promotion on interest in visiting Telaga Biru Cicerem, Kuningan, West Java, (2) The effect of electronic word-of-mouth (e-WOM) on interest in visiting Telaga Biru Cicerem, Kuningan, Java. . West (3) The effect of social media promotion and electronic word-of-mouth on interest in visiting Telaga Biru Cicerem, Kuningan, West Java. Therefore, it is recommended that BUMDES Telaga Biru Cicerem continue to increase the quantity of brand image-based media updates and maintain a brand image that is marked as the best tourist destination information to increase interest in visiting Telaga Biru Cicerem.
Analysis of The Effect of Push Factors and Pull Factors on Tourists’ Revisit Intention To Pahawang Island, Pesawaran District, Lampung Province Marmaiyatno; Himawan Brahmantyo; Sri Mariati
International Journal of Travel, Hospitality and Events Vol. 2 No. 1 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i1.167

Abstract

Tujuan: Penelitian ini bertujuan untuk menganalisis bagaimana motivasi tarik menarik serta pengaruhnya terhadap keinginan wisatawan untuk kembali ke Pulau Pahawang. Metode Penelitian :  Penelitian menggunakan pendekatan kuantitatif, Populasi penelitian ini adalah wisatawan yang datang ke Pulau Pahawang periode tahun 2019 dengan sampel sebanyak 100 responden. Pengambilan sampel menggunakan teknik Incidental Sampling. Kuesioner diuji validasi dan reliabilitasnya, serta uji asumsi klasik untuk memenuhi persyaratan dengan menggunakan Regresi Linier sebagai alat analisis. Hasil dan Pembahasan : Hasil yang diperoleh dalam penelitian ini menunjukkan bahwa motivasi baik faktor pendorong maupun faktor penarik berpengaruh signifikan dan positif terhadap minat berkunjung kembali. Implikasi: Memahami bagaimana faktor pendorong dan faktor penarik pada niat berkunjung kembali dapat memberikan masukan bagi dinas pariwisata dan Pengelola Destinasi Pariwisata khususnya di Pulau Pahawang, penelitian ini memiliki implikasi teoretis dan praktis .             Kata kunci: Faktor Pendorong, Faktor Penarik, Revisit Intention, Pulau Pahawang .
Co-Authors Fachrul Husein Habibie Himawan Brahmantyo - STP Trisakti Jakarta, Himawan Kaleb Yusuf Sinay Lionika Roselie Marmaiyatno Myrza Rahmanita