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All Journal Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Cakrawala Ilmiah
Dwi Iin Kahinah
Institut Agama Islam Negeri sorong
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH KREATIVITAS IKLAN DAN STRATEGI PEMASARAN TERHADAP MINAT BELI PRODUK SCARLETT WHITENING ( Studi Pada Online Shop Hara Sorong) Digor Mufti; Rokhimah Rokhimah; Andi Hasrun; Dwi Iin Kahinah
Jurnal Cakrawala Ilmiah Vol. 1 No. 12: Agustus 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i12.3429

Abstract

Penelitian ini bertujuan untuk mengetahui (1) pengaruh Kreatifitas Iklan terhadap Minat Beli Konsumen pada online shop hara sorong. (2) pengaruh Strategi Pemasaran terhadap Minat Beli Konsumen pada online shop Hara Sorong. (3) pengaruh Kreatifitas Iklan dan Strategi Pemasaran terhadap Minat Beli Konsumen pada online shop Hara Sorong. Penelitian ini menggunakan metode deskriptif dan korelasi dengan menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah Konsumen pada online shop hara sorong sebanyak 100 orang. Teknik pengambilan sampel menggunakan Purposive sampling dengan jumlah sampel 80 konsumen. Teknik pengumpulan data berupa kuesioner dan dokumentasi. Teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini Kreatifitas Iklan berpengaruh signifikan terhadap Minat Beli sebesar 18,1%, uji hipotesis diperoleh t hitung > t tabel atau (9,562 >1,99). Strategi Pemasaran berpengaruh signifikan terhadap Minat Beli sebesar 69,8%, uji hipotesis diperoleh t hitung > t tabel atau (11,837 >1,99). Kreatifitas Iklan dan Strategi Pemasaran secara simultan berpengaruh signifikan terhadap Minat Beli dengan persamaan regresi Y = 3,073 + 0,181 X1 + 0,698 X2 dan kontribusi pengaruh sebesar 65,1%, uji hipotesis diperoleh F hitung > F tabel atau (71,869 > 3,12).
ANALISIS PERSEPSI PEDAGANG MENGENAI RELOKASI PASAR TRADISIONAL BOSWESEN KE PASAR MODERN RUFEI KOTA SORONG Rokhimah Rokhimah; Andi Hasrun; Dwi Iin Kahinah; Karfin Karfin
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2023): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v3i1.177

Abstract

The existence of a market is very helpful, not only for local and central government but also for the community. Currently the local government of Sorong City has built a modern market to relocate the existing market in Boswesen to the modern market in Rufei. This is because the sales stalls owned by traders are considered inadequate and also not neatly arranged, especially since the market is located on the side of the road so that it can disturb road users and will also disturb the people who are going to shop. However, until now traders in the Boswesen market still don't want to move to the modern market. This research aims to find out how people perceive relocation to modern markets and also why traders are still reluctant to move there. To explain this, we use a qualitative approach with data collection techniques used are interviews, observation and documentation. Based on the results of the research that has been done, the following conclusions are obtained: 1) There are two perceptions of traders regarding the relocation from the boswesen market to the modern market. There are those who agree and also those who disagree. With a percentage of 35% of traders do not agree with the relocation to modern markets and 65% of traders agree with the relocation. 2) There are several reasons why traders do not want to move to the modern market, namely because only some traders have moved to the modern market and some of them live in the Boswesen market, the location is far away and the selling stalls in the modern market are smaller in size, and also the costs they will incur in the modern market are greater than those in the Boswesen market.  
Co-Authors Agilistya Rahayu Andi Hasrun Digor Mufti Hardianti Daeng Parany Ikhwanul Kiram Karfin Karfin Rokhimah Rokhimah Sofia, Susetyowati