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All Journal AT-TURAS: Jurnal Studi Keislaman JEMMA | Journal of Economic, Management and Accounting Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Cakrawala Ilmiah Kalianda Halok Gagas Jurnal Inovasi Bisnis Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat Multi Disiplin Ilmu
Andi Hasrun
Institut Agama Islam Negeri Sorong
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH KREATIVITAS IKLAN DAN STRATEGI PEMASARAN TERHADAP MINAT BELI PRODUK SCARLETT WHITENING ( Studi Pada Online Shop Hara Sorong) Digor Mufti; Rokhimah Rokhimah; Andi Hasrun; Dwi Iin Kahinah
Jurnal Cakrawala Ilmiah Vol. 1 No. 12: Agustus 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i12.3429

Abstract

Penelitian ini bertujuan untuk mengetahui (1) pengaruh Kreatifitas Iklan terhadap Minat Beli Konsumen pada online shop hara sorong. (2) pengaruh Strategi Pemasaran terhadap Minat Beli Konsumen pada online shop Hara Sorong. (3) pengaruh Kreatifitas Iklan dan Strategi Pemasaran terhadap Minat Beli Konsumen pada online shop Hara Sorong. Penelitian ini menggunakan metode deskriptif dan korelasi dengan menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah Konsumen pada online shop hara sorong sebanyak 100 orang. Teknik pengambilan sampel menggunakan Purposive sampling dengan jumlah sampel 80 konsumen. Teknik pengumpulan data berupa kuesioner dan dokumentasi. Teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini Kreatifitas Iklan berpengaruh signifikan terhadap Minat Beli sebesar 18,1%, uji hipotesis diperoleh t hitung > t tabel atau (9,562 >1,99). Strategi Pemasaran berpengaruh signifikan terhadap Minat Beli sebesar 69,8%, uji hipotesis diperoleh t hitung > t tabel atau (11,837 >1,99). Kreatifitas Iklan dan Strategi Pemasaran secara simultan berpengaruh signifikan terhadap Minat Beli dengan persamaan regresi Y = 3,073 + 0,181 X1 + 0,698 X2 dan kontribusi pengaruh sebesar 65,1%, uji hipotesis diperoleh F hitung > F tabel atau (71,869 > 3,12).
ANALISIS PERSEPSI PEDAGANG MENGENAI RELOKASI PASAR TRADISIONAL BOSWESEN KE PASAR MODERN RUFEI KOTA SORONG Rokhimah Rokhimah; Andi Hasrun; Dwi Iin Kahinah; Karfin Karfin
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2023): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v3i1.177

Abstract

The existence of a market is very helpful, not only for local and central government but also for the community. Currently the local government of Sorong City has built a modern market to relocate the existing market in Boswesen to the modern market in Rufei. This is because the sales stalls owned by traders are considered inadequate and also not neatly arranged, especially since the market is located on the side of the road so that it can disturb road users and will also disturb the people who are going to shop. However, until now traders in the Boswesen market still don't want to move to the modern market. This research aims to find out how people perceive relocation to modern markets and also why traders are still reluctant to move there. To explain this, we use a qualitative approach with data collection techniques used are interviews, observation and documentation. Based on the results of the research that has been done, the following conclusions are obtained: 1) There are two perceptions of traders regarding the relocation from the boswesen market to the modern market. There are those who agree and also those who disagree. With a percentage of 35% of traders do not agree with the relocation to modern markets and 65% of traders agree with the relocation. 2) There are several reasons why traders do not want to move to the modern market, namely because only some traders have moved to the modern market and some of them live in the Boswesen market, the location is far away and the selling stalls in the modern market are smaller in size, and also the costs they will incur in the modern market are greater than those in the Boswesen market.  
ANALISIS PENDAPATAN PEDAGANG KAKI LIMA SELAMA MASA PEMBUKAAN ALUN-ALUN AIMAS KABUPATEN SORONG Rokhimah; Andi Hasrun; Karfin; Agilistya Rahayu
KALIANDA HALOK GAGAS Vol. 5 No. 2 (2023)
Publisher : Lampung Selatan: Sekolah Tinggi Ilmu Ekonomi Muhammadiyah Kalianda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.239 KB)

Abstract

In this study the aim was to analyze whether income from street vendors had an effect on before and after the opening of Aimas Square. For this study, we used secondary data sourced from scientific journals and primary data sourced directly from interviews conducted in the field. which the analysis was carried out using qualitative analysis. The results of this study indicate that there are differences in income for street vendors before and after the opening of Aimas Square. So that there were several traders who moved locations when the Square was closed
The Influence of Islamic Product Quality and Design on Muslim Consumer Interest in Arung Meubel Products in Sorong City Rokhimah Rokhimah; Andi Hasrun; Bambang Sunatar; Karfin Karfin; Susetyowati Sofia
JURNAL AT-TURAS Vol 10, No 1 (2023): Moderation of Religion and Islamic Law
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/at-turas.v10i1.5384

Abstract

This study aims to determine how much impact or influence arises from product quality and Islamic design on Muslim consumer satisfaction on Arung Meubel sofa products in the city of Sorong. To achieve this goal, the research method used is quantitative. The data in this study were obtained through a questionnaire with respondents (consumers of Arung Furniture). The number of samples used in this study were 30 respondents. Data analysis techniques in this study used multiple linear regression, f test, coefficient of determination (simultaneous), and t - test (partial). The results of the study show that product quality and Islamic design have a significant effect on Muslim consumer satisfaction. Based on the results of the validity test, reliability test and hypothesis testing, namely the simultaneous test (f - test), the coefficient of determination, and the partial test (t - test) product quality (X1) and design (X2) showed that the results of these tests show a significant effect on consumer satisfaction (Y).
Pelatihan Digitalisasi UMKM dalam Pemasaran Produk Pada Masyarakat Kota Sorong Agilistya Rahayu; Susetyowati Sofia; Karfin; Istika Ahdiyanti; Andi Hasrun; Ramli Lewenussa
Jurnal Pengabdian Masyarakat Disiplin Ilmu (JPMASDI) Vol. 3 No. 1 (2025): Jurnal Pengabdian Masyarakat Multi Disiplin ILmu ( JPMASDI)
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jpmasdi.v3i1.5442

Abstract

Latar belakang: Dengan adanya kemajuan teknologi yang begitu pesat, telah mengubah banyak hal dalam kehidupan manusia. Adapun beberapa contoh pengaruh dari adanya teknologi yang berkembang sangat signifikan dalam kehidupan manusia diantaranya adalah kecerdasan buatan (AI), dimana teknologi ini dapat melakukan tugas tertentu dengan menggunakan kecerdasan buatan, dan Internet of Things (Iot), dimana teknologi ini dapat menghubungkan berbagai perangkat ke internet. Namun, dengan adanya kemajuan teknologi ini, sebagian masyarakat Papua Barat Daya khususnya di Kota Sorong, belum bisa memanfaatkan internet sebagai sarana promosi dalam pemasaran produk. Masyarakat Papua Barat Daya khususnya di Kota Sorong, masih mengandalkan metode lama atau offline dalam pemasaran produk. Pelaksanaan pengabdian masyarakat ini dalam bentuk pelatihan pemasaran produk dengan memanfaatkan media sosial, terkhusus Marketplace pada Facebook. Karena Masyarakat Papua Barat Daya terkhusus di Kota Sorong mayoritas memiliki akun Facebook. Sasaran kegiatan pengabdian ini adalah masyarakat Papua Barat Daya yang berdomisili di Kota Sorong. Materi yang disampaikan adalah tentang digitalisasi UMKM dalam pemasaran produk. Kegiatan ini dilaksanakan selama 1 hari dengan jumlah peserta 25 orang. Metode pengabdian: Metode pengabdian yang digunakan adalah ceramah dan pembagian materi dalam bentuk softfile. Gadget dan Wifi adalah media yang digunakan dalam menunjang pelaksanaan kegiatan pengabdian ini. Hasil pengabdian: Hasil dari kegiatan pengabdian ini adalah menambah pengetahuan dan keterampilan masyarakat dalam menggunakan sosial media social dan fitur-fiturnya untuk mempromosikan produk sehingga mampu meningkatkan kuantitas penjualan. Membuat branding produk sendiri dan mampu mengidentifikasi kebutuhan konsumen/pasar. Kesimpulan: Setelah kegiatan pengabdian ini, pengetahuan pelaku UMKM mengenai digitalisasi UMKM dan pemasaran produk semakin bertambah. Selain itu, pelaku UMKM yang mengikuti kegiatan ini dapat membuat branding produk mereka sendiri, serta mampu melakukan identifikasi dan observasi pada kebutuhan konsumen/pasar. Dengan adanya kegiatan pengabdian ini diharapkan masyarakat Kota Sorong dapat lebih cerdas menggunakan media sosial beserta fitur-fiturnya dalam memasarkan produk mereka secara online.
Pengaruh Price Fairness Dan Servicecape Terhadap Repurchase Intention Pada Cafe Di Kota Sorong Frisayanti , Fadia; Sofia, Susetyowati; Rahayu, Agilistya; Hasrun, Andi
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 3 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i3.216

Abstract

The purpose of this study was to determine the effect of price fairness and servicescape on repurchase intention at cafes in Sorong City, West Papua. The research method uses quantitative methods, the data obtained is based on the answers of 123 respondents to the questionnaire, the sample was taken using purposive sampling technique with the criteria that they have visited a café in Sorong city. The data analysis technique uses validity test, reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test, multiple regression test, t test, F test, and determination coefficient test. The results of this study indicate that price fairness and servicecape have a positive and significant effect on repurchase intention.
PENGARUH KUALITAS AUDIT DAN KOMITE AUDIT TERHADAP KUALITAS LAPORAN KEUANGAN DENGAN GOOD CORPORATE GOVERNANCE SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN PEMBIAYAAN YANG TERDAFTAR DI BEI TAHUN 2020-2024 Sunatar, Bambang; Laviuna, Amanda; Hasrun, Andi; Ahriani, Andi; Obi, La Ode
JEMMA (Journal of Economic, Management and Accounting) Vol. 8 No. 2 (2025): (on proses)
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/jemma.v8i2.3320

Abstract

AbstrakPenelitian ini bertujuan untuk menganalisis pengaruh kualitas audit dan komite audit terhadap kualitas laporan keuangan dengan good corporate governance (GCG) sebagai variabel moderasi. Penelitian dilakukan pada perusahaan pembiayaan yang terdaftar di Bursa Efek Indonesia selama periode 2020–2024. Pendekatan yang digunakan adalah kuantitatif dengan teknik analisis Partial Least Square (PLS). Sampel diambil dengan metode purposive sampling sebanyak 7 perusahaan selama 5 tahun pengamatan, sehingga diperoleh 35 data perusahaan-tahun. Hasil penelitian menunjukkan bahwa komite audit berpengaruh signifikan terhadap kualitas laporan keuangan, sedangkan kualitas audit tidak berpengaruh signifikan. Variabel GCG terbukti mampu memperkuat hubungan antara komite audit dan kualitas laporan keuangan, namun tidak memoderasi hubungan antara kualitas audit dan kualitas laporan keuangan.AbstractThis study aims to analyze the effect of audit quality and audit committee on the quality of financial statements, with Good Corporate Governance (GCG) as a moderating variable. The research was conducted on finance companies listed on the Indonesia Stock Exchange during the 2020–2024 period. A quantitative approach was employed, using Partial Least Square (PLS) analysis. The sample was selected using purposive sampling, consisting of 7 companies over 5 years of observation, resulting in 35 firm-year data points. The results show that the audit committee has a significant influence on financial statement quality, while audit quality does not. GCG is proven to strengthen the relationship between the audit committee and financial statement quality, but it does not moderate the relationship between audit quality and financial statement quality.
Co-Authors Agilistya Rahayu Andi Ahriani Bambang Sunatar Digor Mufti Dwi Iin Kahinah Frisayanti , Fadia Istika Ahdiyanti Karfin Karfin, Karfin Laviuna, Amanda Lewenussa, Ramli Lisna Aprilla Muhammad Adi Adzan Nadia Palinoan Turu Allo Nanda Riri Fadilah Obi, La Ode Rahayu, Agilistya Rokhimah Rokhimah Sofia, Susetyowati Susetyowati Sofia Zalsafilla Julianti Astuti