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All Journal AT-TURAS: Jurnal Studi Keislaman Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Inovasi Penelitian Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Cakrawala Ilmiah Kalianda Halok Gagas E-Amal: Jurnal Pengabdian Kepada Masyarakat
Rokhimah Rokhimah
Institut Agama Islam Negeri Sorong
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH LIFESTYLE DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK ERIGO (Studi Pada Konsumen Toko Zeus di Kota Sorong) Nurul Hidayah; Digor Mufti; Rokhimah Rokhimah; Nahda Inayah
Jurnal Inovasi Penelitian Vol 3 No 4: September 2022
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v3i4.2026

Abstract

Penelitian ini bertujuan untuk mengetahui apakah Lifestyle Dan Brand Awareness berpengaruh terhadap Keputusan Pembelian Produk Erigo (Studi pada konsumen Toko Zeus di Kota Sorong). Penelitian ini adalah jenis penelitian deskriptif menggunakan pendekatan kuantitatif dan metode penelitian korelasi. Sampel yang digunakan sebanyak 80 orang. Teknik pengambilan sampel menggunakan teknik non probability sampling dengan metode teknik Quota Sampling. Metode analysis data menggunakan analisis regresi linear sederhana, pengujian hipotesis (uji t dan uji koefisien determinasi). Data primer penelitian ini diperoleh dengan menyebarkan kuisioner terhadap responden dengan menggunakan skala pengukuran yaitu likert. Peneliti melakukan pengujian data primer dalam penelitian ini menggunakan program aplikasi SPSS versi 20 windows. Hasil dari analisis regresi linear berganda yang telah dilakukan diperoleh hasi Y = 7,290 + 0,521 X1 + 0,302 X2. Hasil uji t diperoleh hasil nilai thitungX1sebesar 8,930 dan nilai thitung sebesar 7,240 dengan nilai koefisien X1 sebesar 0,521 dan X2 sebesar 0,302 dan nilai signifikan < 0,05 artinya bahwa variable lifestyle dan brand awareness berpengaruh positif dan signifikan secara parsial terhadap keputusan pembelian. Pada uji F diperoleh nilai F sebesar 29,099 yang artinya bahwa variable X1 dan X2 berpengaruh secara simultan terhadap keputusan pembelian. Pada uji koefisien determinasi (R2) hasil yang diperoleh sebesar 0,568 (56,8%).
PERBANDINGAN KEWAJARAN HARGA SAHAM LQ-45 DENGAN PENDEKATAN DIVIDEND DISCOUNT MODEL (DDM) PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) Rokhimah Rokhimah; Digor Mufti; Susetyowati Sofia
Jurnal Cakrawala Ilmiah Vol. 1 No. 12: Agustus 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i12.3428

Abstract

Penelitian ini bertujuan untuk mengetahui kewajaran harga saham LQ-45 dengan pendekatan Dividend Discount Model (DDM) pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI). Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian deksriptif dan komparatif. Teknik sampling yang digunakan adalah purposive sampling dan sampel berjumlah 4 emiten. Hasil penelitian ini adalah yang termasuk undervalued yaitu ASII, KLBF, Dan UNVR sedangkan INTP berada dalam kategori undervalued dan overvalued. Pengambilan keputusan investasi yang tepat adalah membeli saham-saham ASII, KLBF, UNVR serta INTP yang hanya pada tahun 2019, 2020, dan 2021 karena murah. Sedangkan INTP pada tahun 2018 dan 2020, disarankan untuk menjual saham karena mahal.
PENGARUH KREATIVITAS IKLAN DAN STRATEGI PEMASARAN TERHADAP MINAT BELI PRODUK SCARLETT WHITENING ( Studi Pada Online Shop Hara Sorong) Digor Mufti; Rokhimah Rokhimah; Andi Hasrun; Dwi Iin Kahinah
Jurnal Cakrawala Ilmiah Vol. 1 No. 12: Agustus 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i12.3429

Abstract

Penelitian ini bertujuan untuk mengetahui (1) pengaruh Kreatifitas Iklan terhadap Minat Beli Konsumen pada online shop hara sorong. (2) pengaruh Strategi Pemasaran terhadap Minat Beli Konsumen pada online shop Hara Sorong. (3) pengaruh Kreatifitas Iklan dan Strategi Pemasaran terhadap Minat Beli Konsumen pada online shop Hara Sorong. Penelitian ini menggunakan metode deskriptif dan korelasi dengan menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah Konsumen pada online shop hara sorong sebanyak 100 orang. Teknik pengambilan sampel menggunakan Purposive sampling dengan jumlah sampel 80 konsumen. Teknik pengumpulan data berupa kuesioner dan dokumentasi. Teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini Kreatifitas Iklan berpengaruh signifikan terhadap Minat Beli sebesar 18,1%, uji hipotesis diperoleh t hitung > t tabel atau (9,562 >1,99). Strategi Pemasaran berpengaruh signifikan terhadap Minat Beli sebesar 69,8%, uji hipotesis diperoleh t hitung > t tabel atau (11,837 >1,99). Kreatifitas Iklan dan Strategi Pemasaran secara simultan berpengaruh signifikan terhadap Minat Beli dengan persamaan regresi Y = 3,073 + 0,181 X1 + 0,698 X2 dan kontribusi pengaruh sebesar 65,1%, uji hipotesis diperoleh F hitung > F tabel atau (71,869 > 3,12).
ANALISIS PERSEPSI PEDAGANG MENGENAI RELOKASI PASAR TRADISIONAL BOSWESEN KE PASAR MODERN RUFEI KOTA SORONG Rokhimah Rokhimah; Andi Hasrun; Dwi Iin Kahinah; Karfin Karfin
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2023): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v3i1.177

Abstract

The existence of a market is very helpful, not only for local and central government but also for the community. Currently the local government of Sorong City has built a modern market to relocate the existing market in Boswesen to the modern market in Rufei. This is because the sales stalls owned by traders are considered inadequate and also not neatly arranged, especially since the market is located on the side of the road so that it can disturb road users and will also disturb the people who are going to shop. However, until now traders in the Boswesen market still don't want to move to the modern market. This research aims to find out how people perceive relocation to modern markets and also why traders are still reluctant to move there. To explain this, we use a qualitative approach with data collection techniques used are interviews, observation and documentation. Based on the results of the research that has been done, the following conclusions are obtained: 1) There are two perceptions of traders regarding the relocation from the boswesen market to the modern market. There are those who agree and also those who disagree. With a percentage of 35% of traders do not agree with the relocation to modern markets and 65% of traders agree with the relocation. 2) There are several reasons why traders do not want to move to the modern market, namely because only some traders have moved to the modern market and some of them live in the Boswesen market, the location is far away and the selling stalls in the modern market are smaller in size, and also the costs they will incur in the modern market are greater than those in the Boswesen market.  
ANALISIS PENDAPATAN PEDAGANG KAKI LIMA SELAMA MASA PEMBUKAAN ALUN-ALUN AIMAS KABUPATEN SORONG Rokhimah; Andi Hasrun; Karfin; Agilistya Rahayu
KALIANDA HALOK GAGAS Vol. 5 No. 2 (2023)
Publisher : Lampung Selatan: Sekolah Tinggi Ilmu Ekonomi Muhammadiyah Kalianda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.239 KB)

Abstract

In this study the aim was to analyze whether income from street vendors had an effect on before and after the opening of Aimas Square. For this study, we used secondary data sourced from scientific journals and primary data sourced directly from interviews conducted in the field. which the analysis was carried out using qualitative analysis. The results of this study indicate that there are differences in income for street vendors before and after the opening of Aimas Square. So that there were several traders who moved locations when the Square was closed
The Influence of Islamic Product Quality and Design on Muslim Consumer Interest in Arung Meubel Products in Sorong City Rokhimah Rokhimah; Andi Hasrun; Bambang Sunatar; Karfin Karfin; Susetyowati Sofia
JURNAL AT-TURAS Vol 10, No 1 (2023): Moderation of Religion and Islamic Law
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/at-turas.v10i1.5384

Abstract

This study aims to determine how much impact or influence arises from product quality and Islamic design on Muslim consumer satisfaction on Arung Meubel sofa products in the city of Sorong. To achieve this goal, the research method used is quantitative. The data in this study were obtained through a questionnaire with respondents (consumers of Arung Furniture). The number of samples used in this study were 30 respondents. Data analysis techniques in this study used multiple linear regression, f test, coefficient of determination (simultaneous), and t - test (partial). The results of the study show that product quality and Islamic design have a significant effect on Muslim consumer satisfaction. Based on the results of the validity test, reliability test and hypothesis testing, namely the simultaneous test (f - test), the coefficient of determination, and the partial test (t - test) product quality (X1) and design (X2) showed that the results of these tests show a significant effect on consumer satisfaction (Y).
LITERASI MEDIA SOSIAL DALAM PENGEMBANGAN EKONOMI KREATIF UNTUK MENINGKATKAN PENDAPATAN MASYARAKAT PASCA PANDEMI DI KELURAHAN MALAWELE KABUPATEN SORONG Susetyowati Sofia; Digor Mufti; Agilistya Rahayu; Nurul Hidayah; Rokhimah Rokhimah
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 3: September 2022
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v2i3.2023

Abstract

Program Pengabdian Kepada Masyarakat dilaksanakan dengan tujuan memberikan literasi peran media sosial dalam mengembangkan ekonomi kreatif untuk meningkatkan pendapatan pasca pandemic covid-19. Program diberikan kepada para pedagang dan pelaku bisnis yang tergabung menjadi anggota koperasi unit desa maupun tidak tergabung menjadi anggota koperasi unit desa yang melaksanakan kegiatan perekonomian disekitar Pasar Pagi Aimas. Kegiatan Pengabdian Kepada Masyarakat di laksanakan di Kelurahan Malawele terletak di Distrik Aimas Kabupaten Sorong. Metode kegiatan diawali dengan ceramah tentang pengembangan ekonomi kreatif, metode setelah ceramah tentang ekonomi kreatif, peran media sosial dalam pengembangan ekonomi kreatif, pencarian solusi masa pasca pandemi untuk meningkatkan pendapatan, tanya jawab, berbagi pengalaman berdagang dan menjadi pelaku bisnis di ssebelum pandemic dan disaat pandemic covid-19 sedang berlangsung. Luaran dari kegiatan Pengabdian Kepada Masyarakat adalah wawasan pengetahuan tentang peran media sosial dalam mengembangkan ekonomi kreatif untuk meningkatkan pendapatan
Examining the Ethical Dimensions of Asset Seizure in Credit Transactions: A Study from the Perspective of Islamic Law Ana Sriekaningsih; Vita Briliana; Loso Judijanto; Rokhimah Rokhimah; Swadia Gandhi Mahardika; Us Us Surya Nopendi; Yusniar Yusuf Ibrahim
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 24 No. 1 (2025): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v24i1.5829

Abstract

This study aims to examine the ethical dimensions of asset repossession practices in credit sales from the perspective of Islamic law. In the context of Islamic law, credit transactions must adhere to principles of justice, honesty, and transparency, where the repossession of goods by the seller when the buyer fails to fulfill their obligations requires a thorough ethical review. This research employs a qualitative approach with a case study method focusing on companies that implement credit systems in their sales. Data were collected through in-depth interviews with business practitioners and consumers, as well as through the analysis of related documents. The results indicate that although asset repossession in credit sales is recognized as a seller’s right, this practice often conflicts with Sharia principles if it is not carried out with fair consideration for the interests of both parties. The study concludes that there is a need for a more just and transparent mechanism in the repossession process to ensure that the rights of all parties are protected in accordance with Islamic business ethics principles. As a recommendation, it is proposed to develop more detailed ethical guidelines regarding asset repossession in credit sales so that they can be applied consistently and fairly in Sharia business practices.
Co-Authors Agilistya Rahayu Agilistya Rahayu Ana Sriekaningsih Andi Hasrun Bambang Sunatar Digor Mufti Dwi Iin Kahinah Karfin Karfin, Karfin Loso Judijanto Nahda Inayah Nur Hidaya Nurul Hidayah Sofia, Susetyowati Susetyowati Sofia Swadia Gandhi Mahardika Tiara Mega Utami Us Us Surya Nopendi Vita Briliana Yusniar Yusuf Ibrahim