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All Journal International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Pendidikan Dasar dan Sosial Humaniora Journal of Educational Analytics
Abdul Mu’in
UIN Sultan Maulana Hasanuddin Banten
Education Social Sciences Other

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STRATEGI PEMASARAN DAN PELAYANAN JASA PENDIDIKAN DALAM MENINGKATKAN MINAT MASYARAKAT DI SEKOLAH DASAR ISLAM TERPADU Fairuz Atiyah; Anis Fauzi; Abdul Mu’in
Jurnal Pendidikan Dasar dan Sosial Humaniora Vol. 1 No. 10: Agustus 2022
Publisher : Bajang Institute

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Abstract

Sekolah swasta rata-rata menggunakan strategi marketing yang berbeda dari sekolah negeri dalam menarik minat siswa. Sekolah-sekolah tersebut memberikan penawaran fasilitas dan keunggulan dengan melakukan promosi yang bervariatif, berlomba-lomba dalam menarik siswa.Pendekatan penelitian yang digunakan adalah pendekatan kualitatif.Sumber data dalam penelitian berupa informasi yang diperoleh melaui wawancara dengan kepala sekolah dan guru yang menjadi ketua panitia PPDB. Sumber data yang bersifat dokumen tertulis berupa profil,keadaan tenaga pendidik, keadaan siswa, serta fasilitas sekolah. Strategi pemasaran jasa pendidikan di SD Islam Tirtayasa dan Assa’adah Global Islamic School dilakukan secara langsung dengan cara promosi dan publikasi menggunakan media sosial Instagram, twitter, facebook, penyebaran brosur ke sekolah TK, pemasangan spanduk dan banner. Jika tidak menggunakan strategi pemasaran jasa pendidikan yang matang, pengembangan kualitas yang semakin baik, serta pelayanan yang memuaskan, maka lambat laun akan tertinggal dengan lembaga baru yang menawarkan berbagai kelebihan
Maintaining the Quality of the Institution by Implementing the Education Services Mix Eneng Siti Suherni; Achmad Wahyudin; Abdul Mu’in
Journal of Educational Analytics Vol. 2 No. 4 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jeda.v2i4.6709

Abstract

Nowadays, the challenges for educational institutions are starting to increase in competition, so that there are many educational institutions offering services. An educational institution must be able to maintain quality so as to market the institution, maintain the value of its existence or existence. Various interesting events occur when implementing education, when accepting new prospective students, people are now starting to be smart in choosing educational institutions for their sons/daughters. The institution must have a good image in view. To create a brand image for educational institutions, an appropriate marketing strategy for educational services is needed, namely the 7P marketing theory. The elements of the educational services marketing mix consist of seven educational services marketing tools, which are also known as 7p; Product, Price, Place, Promotion, People, Physical Evidence, Process, Field of analysis; school environment, school products and services, customers or stakeholders, and school competitors. School competitive strategy; 1. Reduction of education costs, 2. Quality of education. 3. Educational innovation strategy.
The Dynamics of Educational Services Marketing in the Digital Era Anis Zohriah; Abdul Mu’in; Sonny Rohimat; Saad Al Faqih
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 3 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i3.871

Abstract

Marketing of educational services in the digital era has undergone a fundamental transformation due to shifts in prospective student behavior and increasingly fierce competition. This study aims to comprehensively examine the dynamics of educational services marketing in the digital era, focusing on shifting strategies, the role of social media, and their implications for educational institutions. This research is based on a literature review with a descriptive-qualitative approach. Data were collected through documentation techniques from research articles published since 2023 in accredited scientific journals, which were then analyzed using qualitative content analysis techniques to synthesize the findings. The results show that the unique characteristics of educational services—such as intangibility and variability—demand the adaptation of marketing strategies from traditional to more personalized and data-driven digital models. Marketing is no longer just about promotion but also about building strong relationships with online communities. Social media has proven to be a crucial tool in building a digital brand and reputation through authentic content and proactive interactions. The study concludes that the success of educational institutions in the digital era depends heavily on their ability to holistically integrate digital strategies, manage their online reputation, and prioritize the student experience. Thus, adapting digital marketing is no longer an option but a necessity to ensure the sustainability and relevance of the institution.
Co-Authors Achmad Wahyudin Anis Fauzi Anis Zohriah Eneng Siti Suherni Fairuz Atiyah Saad Al Faqih Sonny Rohimat