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Asihing Kustanti
Universitas Brawijaya
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Model Penerimaan Teknologi dan Kepercayaan Konsumen terhadap Minat Beli Tanaman Hias Melalui E-Commerce Saat Pandemi Covid-19 Ciryl Sarastila; Vi'in Ayu Pertiwi; Asihing Kustanti
Jurnal Sosial Ekonomi Pertanian Vol 17 No 2 (2021): Juni 2021
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v17i2.14555

Abstract

The COVID-19 pandemic has caused a change in shopping patterns from offline to online due to the rules to stay at home to reduce the spread of the virus. This pandemic also causes people to look for activities to fill free time at home. One of the rising trends during the pandemic is ornamental plants. This causes ornamental plants to be sold online through e-commerce. Public perception of intention to purchase ornamental plants through e-commerce can be influenced by several factors. This research was aimed to: (1) analyze consumer’s intention to purchase ornamental plants through e-commerce during the COVID-19 pandemic. (2) analyze the effect of Technology Acceptance Model, trust, and perceived risk on intention to purchase ornamental plants through e-commerce. This research is conducted from April to May 2021 in West Java using convenience sampling with a total of 100 respondents. The data analysis technique is carried out using two ways, which are descriptive and inferential statistical with SEM-PLS. The result showed that the intention to purchase ornamental plants through e-commerce during the COVID-19 pandemic is high. Perceived usefulness has a positive and highly significant effect on purchase intention, perceived ease of use has a positive and significant effect on purchase intention, trust has a positive but insignificant effect on purchase intention because it has p-value > 0,1, and perceived risk has a positive and weakly significant effect on purchase intention. Perceived usefulness has the biggest with a coefficient value of 0,553.
Keberlanjutan Agrowisata Bumdes Berdasarkan Kualitas Layanan di Tengah Guncangan Pandemi Covid-19 Aldi Wahyu Nugroho; Asihing Kustanti; Vi'in Ayu Pertiwi
Jurnal Agristan Vol 4, No 2 (2022): Jurnal Agristan
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/agristan.v4i2.5236

Abstract

Agrowisata Cafe Sawah merupakan salah satu pariwisata yang dikelola oleh BUMDes Pujon Kidul yang berbasis pertanian, yang mana pada lokasi tersebut terdapat hamparan sawah yang luas. Dengan adanya Agrowisata Cafe Sawah tersebut mampu membuka lapangan pekerjaan untuk masyarakat sekitar, serta mampu meningkatkan perekonomian desa. Pada tahun 2020 Agrowisata Cafe Sawah harus mengalami penutupan sementara lokasi wisata untuk memutus rantai penyebaran Covid-19, sehingga mengakibatkan Agrowisata Café Sawah mengalami penurunan jumlah pengunjung. Namun seiring berjalannya waktu, kebijakan tersebut mulai dihilangkan, sehingga Agrowisata Café Sawah dapat dibuka kembali dengan beberapa kebijakan baru seperti pengunjung dan karyawan diwajibkan menggunakan masker, mencuci tangan, menjaga jarak, sudah mendapatkan vaksin serta menaati protokol kesehatan lainnya. Maka dari itu penelitian ini dilakukan untuk menganalisis keberlanjutan Agrowisata café Sawah berdasarkan kualitas pelayanan terhadap kepuasan pengunjung selama pandemi Covid-19. Penelitian ini bertujuan untuk menganalisis pengaruh kepuasan pengunjung terhadap keberlanjutan Agrowisata Café Sawah pada masa pandemi Covid-19. Metode yang digunakan pada penelitian ini adalah dengan pendekatan kuantitatif, dengan melakukan wawancara menggunakan instrumen berupa kuisioner, dengan teknik pengumpulan sampel menggunakan strategi accidental sampling, dengan perhitungan jumlah sampel menggunakan Linear Time Function sebanyak 85 responden. Teknik analisis yang digunakan adalah dengan analisis statistik deskriptif dan juga analisis SEM-PLS dengan menggunakan aplikasi WarpPLS. Hasil penelitian yang diperoleh adalah bahwa kepuasang pengunjung berpengaruh signifikan dan positif terhadap keberlanjutan Agrowisata Café Sawah selama pandemi Covid-19
ANALYSIS OF MOTIVATION AND NON-COGNITIVE PERSONALITIES IN ENGLISH ACHIEVEMENT AND GLOBAL COMPETENCES: THE CASE OF AGRICULTURE STUDENTS Dian Islami Prasetyaningrum; Hafida Ruminar; Asihing Kustanti; Putra Irwandi
English Review: Journal of English Education Vol 11 No 1 (2023)
Publisher : University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/erjee.v11i1.6805

Abstract

The ability to speak English is essential to compete in global competition. As a provision in this competition, honing global competence must get attention. Good English skills and the knowledge related to the capacity to identify cultural differences and willingness to interact with other people are also critical. The success of mastering these abilities cannot be separated from the role of individual personality and learning motivation as factors that influence the success of educational outcomes. This research aimed to discover the influence of non-cognitive personality that moderates students' motivation to learn English, which also affects the achievement of English learning outcomes and global competence. The non-cognitive personalities are taken from Goldberg's Big Five Personality Traits (1992), namely Openness to new experiences (Openness), conscientiousness, enthusiasm for socializing (extraversion), compliance (agreeableness), and mental stability (Neuroticism). The research used an online survey of 304 First Year Faculty of Agriculture students who took English courses. The data analysis used descriptive qualitative study. The results obtained showed that extraversion personality dominantly influences the motivational variable. Meanwhile, the global competence and skills variables are dominated by Openness. Lastly, the global knowledge variable is dominated by Neuroticism. 
Validity and Reliability of the Adoption Questionnaire of Agricultural Mechanization in the Food Estate Area of Central Kalimantan Indonesia Astri Anto; Sugiyanto Sugiyanto; Yayuk Yuliati; Asihing Kustanti
International Journal of Science, Technology & Management Vol. 4 No. 4 (2023): July 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i4.855

Abstract

The use of agricultural mechanization has greatly contributed to the modernization of agricultural systems in many developing countries, including Indonesia. One implementation of agricultural modernization is the application of agricultural mechanization in the food estate program in Central Kalimantan, Indonesia. The adoption of agricultural mechanization is a determinant of the implementation of agricultural mechanization in the food estate area. However, the problem is that the speed of adoption of agricultural mechanization by farmers in the food estate area is still varied. The purpose of this research is to test the validity and reliability of the questionnaire in the study of agricultural mechanization adoption to support agricultural modernization in the food estate area of Central Kalimantan. This research was conducted using a quantitative research design with rice farmers who received the food estate program as the unit of analysis in the Pulang Pisau and Kapuas districts, Central Kalimantan. Data was collected purposively from 42 rice farmers in the food estate area by providing a questionnaire containing five indicators of agricultural mechanization adoption. The results showed that the questionnaires were valid and reliable with correlation values (Pearson Correlation) for the five indicators of awareness, interest, evaluation, trial, and adoption with fifteen questions showing the value of R count > R table and declared valid. While Cronbach's Alpha value is 0.794-0.951. Meanwhile, Cronbach's Alpha value was 0.794-0.951. Based on the discussion, it can be concluded that the questionnaire is valid and reliable.
Pelatihan Bahasa Inggris Pemasaran Produk Non-Kayu untuk Meningkatkan Sumber Daya Manusia di Hutan Pendidikan, Kabupaten Malang Asihing Kustanti; Rizkiana Maharddhika; Hafida Ruminar; Dian Islami Prasetyaningrum
Jurnal Pengabdian kepada Masyarakat Radisi Vol 1 No 3 (2021): Desember
Publisher : Yayasan Kajian Riset dan Pengembangan RADISI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55266/pkmradisi.v1i3.41

Abstract

Community service carried out by a team of English lecturers at UB Forest Malang aims to improve the ability of UB Forest Malang staff in conducting marketing communications for UB Forest's Non-Timber Forest Products in English. The duration of this community service is approximately three months, covering drafting of training materials, intensive English communication training, as well as assistance in making activity outputs, namely video presentations on marketing UB Forest products in English by participants. The form of community service carried out is English language training which is focused on marketing communication activities in English that are tailored to the needs of UB Forest staff. In this training, around 20 UB forest staff practice being marketing staff by presenting non-timber products owned by UB Forest in English.
Sustainability Analysis of Millennial Farmers' Development in Greater Malang Rahajeng Kumara Ardyanti; Mangku Purnomo; Asihing Kustanti
Jurnal Ilmu Sosial dan Humaniora Vol 13 No 2 (2024)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v13i2.77800

Abstract

Millennial farmers growing in the digital era have a strong ability to leverage the power of networks and social technology. In recent times, the agricultural scenery in Greater Malang has experienced substantial changes due to the heightened engagement of millennial farmers. Recognizing the importance of this phenomenon, our research aims to conduct a comprehensive sustainability analysis of the factors driving the rapid progress of millennial farmers in Greater Malang. The study seeks to uncover the interplay among various factors, including technology adoption, social and economic dynamics, environmental considerations, and policy frameworks. This type of research is quantitative descriptive. The analysis technique employed is Multidimensional Scaling (MDS). The sustainability assessment findings for Millennial Farmer Development in Greater Malang indicate a reasonably sustainable status, with an index score of 51.27. Among the five dimensions ecology, social, economic, technology, and institutional the social aspect demonstrates the highest sustainability index at 54.92, falling into the fairly sustainable category.
Co-Authors Aldi Wahyu Nugroho Astri Anto Ciryl Sarastila Dian Islami Prasetyaningrum Hafida Ruminar Maharddhika, Rizkiana Mangku Purnomo Putra Irwandi Rahajeng Kumara Ardyanti Sugiyanto Sugiyanto Vi'in Ayu Pertiwi Vi'in Ayu Pertiwi Yayuk Yuliati