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All Journal jurnal ilmiah hospitality Jurnal Pengabdian UNDIKMA Journal of Information Technology Ampera JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Dinamika Informatika (JDI)
Gulam Hazmin
Program Studi Bisnis Digital, Fakultas Bisnis, Universitas PGRI Yogyakarta, Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Journal : Jurnal Pengabdian UNDIKMA

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Pelatihan Bisnis dan Marketing Digital Berbasis Aplikasi WhatsApp Business di SMA Sang Timur Yogyakarta Ginanjar Setyo Nugroho; Murniady Muchran; Gulam Hazmin; Adi Prasetyo
Jurnal Pengabdian UNDIKMA Vol. 3 No. 3 (2022): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v3i3.5948

Abstract

This service aims to increase students' knowledge and skills in operating WhatsApp Business as one of the most useful applications to be used as a business and digital marketing tool. Training and mentoring were used in this service. Sang Timur Yogyakarta High School was the service's partner. The evaluation instrument for this activity was interviews, which were analyzed descriptively. The results of this service showed that students had an understanding and skills in using WhatsApp Business, how to sell online correctly, and how to trade and reply to a good chat on WhatsApp Business. Moreover, the service indicated that they understood how to use WhatsApp Business and knew the benefits and advantages of selling online. They also could learn how to do business through WhatsApp Business and understand how to do business better and more accessible. The results were achieved in implementing mentoring, where several participants installed WhatsApp Business for businesses that matched their interests.
Branding Positioning, Marketing Kit, and Marketing Plan : Praktik Pengabdian di Kafe Bangsal Kopi Bantul Yogyakarta Gulam Hazmin; Adi Prasetyo; Aditya Wahana; Nashruddin Achmad; Kevin Gray Dasmasela; Ventiratna Nur’aini
Jurnal Pengabdian UNDIKMA Vol. 4 No. 3 (2023): August
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v4i3.8239

Abstract

This service is to increase the brand awareness of cafe Bangsal Kopi through the creation of a video profile, marketing kit and marketing plan. The implementation method of this service involves educating and assisting. The evaluation instruments used in this activity include observation and interviews, which are analyzed descriptively. The results of this service show that Bangsal Kopi can consistently and effectively manage content on Instagram by utilizing the prepared marketing plan. The visually appealing social media theme templates help strengthen the visual appeal and brand identity of Bangsal Kopi. The created video profile provides a comprehensive overview of the cafe, menu, and customer experience, maintaining the emotional connection with potential visitors. The analysis of social media performance before and after the implementation of the strategy indicates an increase in followers, engagement, and visitors. This suggests that the marketing efforts have successfully enhanced brand awareness, interaction, and interest in Bangsal Kopi. It is also expected that there will be an increase in revenue associated with the rise in the number of visitors and higher engagement levels.
Co-Authors Adi Prasetyo Adi Prasetyo Adi Prasetyo Aditya Wahana Ginanjar Setyo Nugroho Kevin Gray Dasmasela Moh Nuradi Murniady Muchran Murniady Muchran Murniady Muchran Nashruddin Achmad Prasetyo, Adi Rahma Ventiratna Nur’aini Ventiratna Nur’aini Vivi Risnawati