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All Journal Jurnal Pendidikan Islam Al-Khidmah: Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan
Fathorrahman Z
Institut Agama Islam Nazhatut Thullab Sampang
Religion Aerospace Engineering Humanities Astronomy Civil Engineering, Building, Construction & Architecture Education Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Veterinary Other

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Journal : Jurnal Pendidikan

 1 
Strategi Brand Image Wisata Dalam Meningkatkan Minat Calon Peserta Didik Baru di MAN Sampang Badruttamam Badruttamam; Fathorrahman Z; Aji Sohib
AL -ALLAM Vol. 3 No. 2 (2022): JULI
Publisher : LP2M Institut Agama Islam Nazhatut Thullab Sampang

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Abstract

In the current era of globalization, in the world of education there is competition between one institution and another. Then the tourism brand image strategy in increasing the interest of prospective new students at MAN Sampang. Based on this, there are three research focuses that are the main studies in this study, namely: first, how to plan a tourism brand image strategy in increasing the interest of prospective new students at MAN Sampang?, second, how to implement a tourism brand image strategy in increasing interest prospective new students at MAN Sampang?, third, how to evaluate the tourism brand image strategy in increasing the interest of prospective new students at MAN Sampang?. This research method uses a descriptive qualitative approach. The sources of data obtained are through interviews, observation and documentation. The informants were the principal of the MAN Sampang school, the waka and all members of the MAN Sampang school. The results showed that: first, planning the tourism brand image strategy in increasing the interest of prospective new students at MAN Sampang, is to hold a meeting of the principal with the entire board of teachers and TU staff to discuss and determine the brand image that is in accordance with MAN Sampang and preparing a work program and creating a committee to build a tourism brand at MAN Sampang. Second, in implementing the tourism brand image strategy at MAN Sampang, it is to build and rearrange the school environment and provide photo spots as a forum for expression for madrasa residents. The third evaluation of the tourism brand image strategy at MAN Sampang is that the principal often holds meetings with the committee and the entire teacher council so that later it can be easier to develop the tourism brand image that has been carried out at MAN Sampang.
Manajemen Pemasaran Dalam Meningkatkan Mutu Pendidikan di SMA Negeri 1 Torjun Munib Munib; Tajul Anwar; Abdullah Sarif; Fathorrahman Z
AL -ALLAM Vol. 4 No. 1 (2023): JANUARI
Publisher : LP2M Institut Agama Islam Nazhatut Thullab Sampang

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Abstract

In the current era of globalization, competition between educational institutions is currently increasingly attractive and competitive, therefore it is necessary to have good marketing activities in order to build a positive image and attract public interest. In marketing, the things that must be considered by the students themselves are because the students are the products that will be offered. That way education must be able to produce good or quality products so that it can attract public interest. Based on this, there are three problems that are the main study in this study, namely: first, how to plan marketing management in improving the quality of education in SMA Negeri 1 Torjun, second, how to implement marketing in improving the quality of education in SMA Negeri 1 Torjun, third, how evaluation of marketing management in improving the quality of education at SMA Negeri 1 Torjun. This research uses a qualitative approach that is descriptive. The data sources obtained are through interviews, observation and documentation. The informants were the principal of Torjun 1 Public High School, deputy head of curriculum and Torjun 1 Public High School students. efficient.
Co-Authors Abdullah Sarif Aji Sohib Badruttamam Badruttamam Ismail Ismail Moh. Wardi Munib Munib Mustiqowati Ummul Fithriyyah Siti Farida Supandi Supandi Tajul Anwar Tawvicky Hidayat Wildatut Thoyyibah