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Perilaku Ibu Menanggapi Pemberitaan Hoaks Dalam Facebook ramasumarlin; Dwi Prasetyo
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 1 (2023): Edisi Januari 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i1.412

Abstract

Facebook social media has become an important part of people's lives, including for mothers in Indonesia. During this pandemic, a lot of misinformation about Covid-19 is growing through social media Facebook. Facebook is the place where the most hoax news cases are found, especially regarding Covid-19. As the number of misinformation increases, it becomes increasingly problematic to distinguish fake news from accurate news. The quality of information and the lack of knowledge about the Covid-19 virus received is one of the main factors for housewives to determine their attitude to respond to hoax news. Therefore, it is necessary to examine how housewives respond to hoax news about Covid-19 on social media Facebook. Researchers used data collected from all interview documentation that had been conducted on housewives in Dukuh Pakis District who were actively using Facebook social media during the Covid-19 pandemic. The findings in this study are the existence of cognitive, conative, and affective behavior in housewives in Dukuh Pakis Subdistrict resulting from the effect of mass communication on Facebook social media on hoax news related to Covid-19. Therefore, it can be concluded that social media is able to have an effect in responding to hoax news on Facebook social media.
Debby Sahertian and Bahasa Gaul on YouTube Optimize Communication In The Digital Era. Retika Niluh Alfala Putri; Dwi Prasetyo
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 3 (2023): Edisi Juli 2023
Publisher : LPPM Stikosa-AWS

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Abstract

Communication is a form of conveying messages to the message recipients; it can flow smoothly if the recipients understand what is being conveyed. When communicating with her guest, Debby Sahertian uses slang, regardless of whether the guest can comprehend the slang or not. Researchers are interested in studying Debby Sahertian's use of slang to ensure smooth communication with her guests. The researchers aim to explore what communication style Debby Sahertian employs and want to gather the informants' opinions about Debby Sahertian's use of slang. This research is qualitative and employs a descriptive method. The researchers selected two videos from Debby Sahertian's YouTube channel as the research objects and posed questions to the informants. The research aims to uncover Debby Sahertian's communication style and how the informants perceive her use of slang, based on their individual opinions. The findings reveal that some informants have different views regarding Debby Sahertian's use of slang, and her communication style is described as assertive and passive.
Evaluation of Crisis Handling of Carasun Cosmetic Company Reksananda Shindy Priskila; Dwi Prasetyo
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 4 (2023): DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 4 Oktober 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i4.594

Abstract

Threats to a company's existence can arise from a reputation crisis induced by various factors. If not handled carefully, such a reputation crisis can lead to a loss of trust from customers, investors, and employees, which, in turn, can have a detrimental impact on the overall company's performance. For example, Carasun, a cosmetics company, faced a reputation crisis due to allegations of using "buzzers" to tarnish the reputation of its competitor, Skingame. The research on Carasun's crisis aims to identify the triggering factors of the reputation crisis, evaluate the negative impacts experienced by Carasun, and analyze the company's crisis management efforts. This research uses a qualitative research method with a case study approach, and the findings indicate that Carasun's reputation crisis was triggered by the improper use of "buzzers" and negative posts on social media. The impacts of this crisis included a decrease in consumer trust, disruptions in business partner relationships, and threats to the company's sustainability. To address this crisis, Carasun has implemented crisis management strategies, including adaptive strategies and utilizing social media as a crisis communication tool. Recommendations for cosmetics companies facing reputation crises involving "buzzers" include increasing awareness of early crisis signs, improving the ability to identify crisis signs through technology and data analysis, and strengthening internal coordination and communication by prioritizing ethical values and integrity.