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All Journal The International Journal of Accounting and Business Society
Radityo Handrito, Radityo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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ROLE OF RELIGION MOTIVES AND BRAND IMAGE TOWARDS CONSUMER SATISFACTION AND CONSUMER LOYALTY OF ISLAMIC BANKING Ayuni, Risca Fitri; Hussein, Ananda Sabil; Handrito, Radityo
The International Journal of Accounting and Business Society Vol 23, No 2 (2015): The International Journal of Accounting and Business Society
Publisher : Accounting Department,

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Abstract

Islamic/ sharia labelling on every product have mass impact on consumer behavior on consumption. Shari’ label originally created to capture niche segment who very concern on islamic value of banking. In fact, non-moslem also interested and become loyal consumer on those product. This study address to answer what is role of religion motibes and brand image through satisfaction and loyalty in banking industry. Study found that religion motives (sharia principles) impacts brand image and plays significant role on determining consumer satisfaction and loyalty.Keyword: Islamic banking, religion, brand image, satisfaction, loyalty
Co-Authors Ananda Sabil Hussein Andarwati Andarwati Desi Tri Kurniawati Risca Fitri Ayuni