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All Journal DEDIKASI PKM Jurnal Ilmiah Multidisiplin Ilmu
Maulana Maulana
Universitas Pamulang
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pemberdayaan Umkm Melalui Pelatihan Cost Saving Dengan Pemanfaatan Tabungan Di Desa Situgadung Pada Masa Pandemi Covid-19 Maulana Maulana; Ahmad Syarifudin Sukasih; Andika Heri Purniawan; Melinus Gulo; Akbar Nurmansyah Pradana
DEDIKASI PKM Vol 3, No 1 (2022): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dedikasipkm.v3i1.14611

Abstract

Tujuan umum dari kegiatan pengabdian kepada masyarakat ini adalah memberikan dalam pelatihan saving cost pada manfaat tabungan ditengah pandemic covid-19. Metode yang digunakan adalah metode survey dan penyampaian materi secara langsung serta simulasi dan diskusi mengenai manajemen, pengelolaan keuangan, pemasaran produk dan penerapan MSDM dalam pelatihan saving cost pada manfaat tabungan ditengah pandemic covid-19. Kesimpulan dari pengabdian  kepada masyakat ini adalah bahwa akan dilakukan dalam pelatihan saving cost pada manfaat tabungan ditengah pandemic covid-19 di Desa Situgadung.
Pemberdayaan Umkm Melalui Pelatihan Cost Saving Dengan Pemanfaatan Tabungan Di Desa Situgadung Pada Masa Pandemi Covid-19 Maulana Maulana; Ahmad Syarifudin Sukasih; Andika Heri Purniawan; Melinus Gulo; Akbar Nurmansyah Pradana
DEDIKASI PKM Vol. 3 No. 1 (2022): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dedikasipkm.v3i1.14611

Abstract

Tujuan umum dari kegiatan pengabdian kepada masyarakat ini adalah memberikan dalam pelatihan saving cost pada manfaat tabungan ditengah pandemic covid-19. Metode yang digunakan adalah metode survey dan penyampaian materi secara langsung serta simulasi dan diskusi mengenai manajemen, pengelolaan keuangan, pemasaran produk dan penerapan MSDM dalam pelatihan saving cost pada manfaat tabungan ditengah pandemic covid-19. Kesimpulan dari pengabdian  kepada masyakat ini adalah bahwa akan dilakukan dalam pelatihan saving cost pada manfaat tabungan ditengah pandemic covid-19 di Desa Situgadung.
Peningkatan Kemampuan Promosi Produk Melalui Konten Kreatif di Media Sosial bagi Siswa-Siswi di SMAN 1 Maja Asri Nabila Jahro; Ade Ridwan; Maulana Maulana; Sabila Al Zahra; Lailatul Qomariyah
Jurnal Ilmiah Multidisiplin Ilmu Vol. 3 No. 4 (2026): Agustus : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/wf34gy18

Abstract

This community service activity aims to improve students’ ability to promote products through the creation of creative content on social media among students of SMAN 1 Maja. In today’s digital era, the use of social media as a marketing tool has become increasingly important, especially for the younger generation who have great potential to develop creativity and an entrepreneurial mindset. However, many students still lack adequate knowledge and skills in creating effective and engaging promotional content. The implementation methods of this activity include the provision of materials, training sessions, and direct assistance in creating creative content, such as product photography, promotional videos, and persuasive caption writing. In addition, participants will also be introduced to basic digital marketing strategies, the use of social media algorithms, and simple branding techniques. The expected outcome of this activity is an improvement in students’ understanding and skills in utilizing social media as a means of product promotion.
Peningkatan Keterampilan Copywriting dan Content Creation bagi Siswa Jurusan Bisnis Daring di SMKN 5 Pandeglang Ade Ridwan; Bambang Permadi; Maulana Maulana; Laila Natalia; Vinka Sercie Reginata
Jurnal Ilmiah Multidisiplin Ilmu Vol. 3 No. 4 (2026): Agustus : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/ccvaz211

Abstract

The challenges of the workforce in the digital marketing sector demand the readiness of adaptive practical skills from vocational high school. This community service activity aims to equip students of the Online Business and Marketing (BDP) Department at SMKN 5 Pandeglang with copywriting and promotional content creation skills. The main problem underlying this activity is the low utilization of social media for commercial purposes, where students tend to be passive users rather than structured content producers. The method used is interactive training through a project-based learning approach that includes the delivery of persuasive writing concepts (AIDA and PAS), visual design practices using Canva, and content management simulations. The evaluation results show an increase in students' conceptual understanding and technical skills in composing attractive promotional messages. Through this activity, students successfully developed promotional content drafts for local products such as melinjo chips with better visual and editorial standards. Program sustainability is maintained through the formation of online discussion groups for post-training mentoring.
Co-Authors Ade Ridwan Ahmad Syarifudin Sukasih Akbar Nurmansyah Pradana Andika Heri Purniawan Asri Nabila Jahro Bambang Permadi Laila Natalia Lailatul Qomariyah Melinus Gulo Sabila Al Zahra Vinka Sercie Reginata