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All Journal Jurnal Ilmiah Pengabdian Kepada Masyarakat Baashima: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Jurnal Ilmiah Multidisiplin Ilmu
Ade Ridwan
Universitas Pamulang
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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PEMBERDAYAAN UMKM DESA SASAHAN MELALUI PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN AKSES PASAR Denies Susanto; Ade Ridwan
Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2025): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jipam.v5i1.129

Abstract

This community service program was conducted in Sasahan Village, Waringinkurung District, Serang Regency, Banten, with the aim of empowering Micro, Small, and Medium Enterprises (MSMEs) through digital marketing training to improve market access and business competitiveness. MSMEs in this village face major challenges, including limited digital literacy, lack of skills in managing technology-based marketing, and a continued reliance on conventional methods to expand consumer reach. In fact, digital marketing has been proven as an effective strategy that enables entrepreneurs to utilize social media, online marketplaces, and promotional content to expand their business networks more efficiently. The program implementation consists of several stages, namely problem identification, solution formulation, hands-on training, and continuous monitoring and evaluation. Partner participation is reflected through active involvement in all activities, including providing business data, attending training sessions, independently practicing digital content creation, and establishing a digital MSME community in Sasahan Village. Program evaluation is carried out formatively to adjust training methods according to participants’ needs and summatively to assess improvements in digital literacy, promotional skills, and the overall impact on market access. Program sustainability is supported through online mentoring, collaboration with village authorities, and partnerships with external stakeholders such as online marketplaces and financial institutions. The outcomes of this community service program include improved digital literacy, MSME independence in implementing digital marketing strategies, the establishment of new marketing networks, and an increase in the income and welfare of the Sasahan Village community.
Peningkatan Kemampuan Promosi Produk Melalui Konten Kreatif di Media Sosial bagi Siswa-Siswi di SMAN 1 Maja Asri Nabila Jahro; Ade Ridwan; Maulana Maulana; Sabila Al Zahra; Lailatul Qomariyah
Jurnal Ilmiah Multidisiplin Ilmu Vol. 3 No. 4 (2026): Agustus : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/wf34gy18

Abstract

This community service activity aims to improve students’ ability to promote products through the creation of creative content on social media among students of SMAN 1 Maja. In today’s digital era, the use of social media as a marketing tool has become increasingly important, especially for the younger generation who have great potential to develop creativity and an entrepreneurial mindset. However, many students still lack adequate knowledge and skills in creating effective and engaging promotional content. The implementation methods of this activity include the provision of materials, training sessions, and direct assistance in creating creative content, such as product photography, promotional videos, and persuasive caption writing. In addition, participants will also be introduced to basic digital marketing strategies, the use of social media algorithms, and simple branding techniques. The expected outcome of this activity is an improvement in students’ understanding and skills in utilizing social media as a means of product promotion.
Peningkatan Keterampilan Copywriting dan Content Creation bagi Siswa Jurusan Bisnis Daring di SMKN 5 Pandeglang Ade Ridwan; Bambang Permadi; Maulana Maulana; Laila Natalia; Vinka Sercie Reginata
Jurnal Ilmiah Multidisiplin Ilmu Vol. 3 No. 4 (2026): Agustus : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/ccvaz211

Abstract

The challenges of the workforce in the digital marketing sector demand the readiness of adaptive practical skills from vocational high school. This community service activity aims to equip students of the Online Business and Marketing (BDP) Department at SMKN 5 Pandeglang with copywriting and promotional content creation skills. The main problem underlying this activity is the low utilization of social media for commercial purposes, where students tend to be passive users rather than structured content producers. The method used is interactive training through a project-based learning approach that includes the delivery of persuasive writing concepts (AIDA and PAS), visual design practices using Canva, and content management simulations. The evaluation results show an increase in students' conceptual understanding and technical skills in composing attractive promotional messages. Through this activity, students successfully developed promotional content drafts for local products such as melinjo chips with better visual and editorial standards. Program sustainability is maintained through the formation of online discussion groups for post-training mentoring.
Pengaruh Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian Sepatu Safety Shoes PT. Forta Larese Jakarta Mesakh Mesakh; Ade Ridwan
Baashima : Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 4 No. 2 (2026): Agustus
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/baashima.v4i2.603

Abstract

This study aims to analyzes the impact of product quality, price, and promotion on safety shoe purchasing decisions at PT. Forta Larese. Employing a survey method, the study involved 93 individual customers. The analysis reveals that all three variables have a positive and significant effect—both individually and simultaneously—on purchasing decisions, accounting for 51.6% of the variance. These findings indicate that enhancing product quality, setting competitive prices, and implementing effective promotional strategies can strengthen consumer purchasing decisions. The company is advised to reinforce quality control, innovate in line with market trends, maintain production cost efficiency, and develop attractive promotions such as repeat-purchase coupons. Displaying the Indonesian National Standard (SNI) label is also crucial for boosting consumer confidence in the quality of the safety shoes offered.
Co-Authors Asri Nabila Jahro Bambang Permadi Denies Susanto Laila Natalia Lailatul Qomariyah Maulana Maulana Mesakh Mesakh Sabila Al Zahra Vinka Sercie Reginata