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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Ninuk Subandyah
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Pelayanan, Dan Kualitas Produk Makanan Terhadap Kepuasan Konsumen Di Restoran Sendok Bebek Semarang Yustina Denik Risyanti; Ninuk Subandyah; Renny Aprilliyani; Mengku Marhendi; Haniek Listyorini
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 2 (2022): Juli 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v5i2.1809

Abstract

The rapidly growing demand for business actors to always make improvements in all fields, especially the improvement in the service sector and menu innovations that are varied and acceptable to customers. All of these are natural things considering the excellent service implemented by the restaurant, tends to be a comfortable place, good views and cheap menus can attract many customers. A careful planning needs to be done to anticipate the development of existing competitors. Conduct an analysis of the existing market including determining who the competitors are, analyzing their strengths and weaknesses, as well as analyzing the restaurant itself. This research method uses quantitative descriptive, namely collecting, compiling, processing and analyzing data in the form of numbers which in practice are given certain treatment which is studied in it, it is known that the sample size in this study is 96 customers at Eden Daily International Food Semarang. The level of customer satisfaction can be seen from the value of excellent service and product quality, if excellent service can be provided properly and can meet customer expectations and is supported by good product quality and can provide satisfactory customer satisfaction, visiting customers will feel satisfied.
Pengaruh Pelayanan Prima Dan Kualitas Produk Terhadap Kepuasan Pelanggan Di Eden Daily International Food Semarang Julian Andriani Putri; Ninuk Subandyah; Henry Yuliamir; Dyah Palupiningtyas; enik rahayu
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 2 (2022): Juli 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v5i2.1810

Abstract

Food will certainly please its customers. Retaining customers is generally more profitable than changing customers, because the cost of acquiring a new customer can be many times the cost of retaining an existing customer. This study aims to analyze the effect of service quality and product quality on customer satisfaction at the Spoon Bebek Restaurant in Semarang. The population is all consumers at the Spoon Duck Restaurant with a total sample of 100 respondents. The research analysis tool uses multiple linear regression where the validity and reliability tests were previously carried out. The test results are proven. The results showed that there was a positive and significant influence on service quality on customer satisfaction at the spoon duck restaurant in Semarang (t count = 4,520 and p < 0.05). Meanwhile, the results of other studies indicate that there is a positive and significant effect on the quality of food products on consumer satisfaction at the spoon duck restaurant in Semarang (t count = 6.123 and p <0.05).
Co-Authors Denik Risyanti, Yustina Enik Rahayu Haniek Listyorini Julian Andriani Putri Marhendi, Mengku Palupiningtyas, Dyah Renny Aprilliyani Yuliamir, Henry