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The Implementation of 4C in Guided Virtual Tour: Case Study Jakarta Good Guide Riky Ramadani Prabowo
Media Wisata Vol. 20 No. 2 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Abstract

This study aims to measure and analyze the implementation of 4 C (Context, Communication, Collaboration, and Connection) on a Guided Virtual Tour conducted by Jakarta Good Guide. The 4 C is usually used to measure digital media communication's effectiveness. The research product is Jakarta Good Guide's private tour. This research method used is a mixed approach, qualitative and quantitative method. The qualitative process was done by observation and interviews with the guides. This research was conducted by distributing questionnaires to 74 respondents who had participated in a guided virtual tour program during the covid pandemic. Then the quantitative method was distributing questionnaires to 74 respondents who had participated in a guided virtual tour program during the covid pandemic. The sampling technique is a simple random sampling method processed by SPSS. The results show that the guided virtual tour conducted by Jakarta Good Guide has implemented 4 C adaptation very well. Almost all aspects usually used by social media can be appropriately applied. In its implementation, tourist guides have a crucial role. The guided virtual tour also can be utilized for tourism marketing and destination promotion to attract potential visitors. The virtual tour help stimulate the travel intention once the restriction has been lifted.
Overtourism and Animal Abuse in Santorini Riky Ramadani Prabowo
SEIKO : Journal of Management & Business Vol 5, No 2 (2022): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.2385

Abstract

Abstract This research aims to analyze and describe overtourism issue and the animal abuse related to this phenomenon in one of the most touristic islands in South Europe, Santorini. The research focuses on problems that happened before the covid-19 pandemic. This research methodology is qualitative, in which the information is gathered using literature research and empirical data. The data comes from literature studies and media with written sources related to this research and the questionnaire with open questions to the organizations that protested against the issue before the pandemic. The results show that Santorini shares some overtourism problems such as overcrowding, animal abuse, and energy overconsumption. These problems have provoked the local residents to do protest rallies to react to an unwanted situation they experience. Keywords: Overtourism; Animal Abuse, Santorini
PENGARUH MEDIA SOSIAL, HARGA, DAN KUALITAS JASA TERHADAP MINAT BELI PRIVATE TOUR JAKARTA GOOD GUIDE DI MASA PANDEMIK COVID-19 Riky Ramadani Prabowo; Rahmat Ingkadijaya; Adhi Trirachmadi Mumin
Business Journal : Jurnal Bisnis Dan Sosial Vol 9 No 1 (2023): Mei
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v9i1.5730

Abstract

This study aims to determine (1) the influence of social media on service quality and purchase intention (2) the influence of price on service quality and purchase intention (3) the influence of service quality on purchase intention. (4) the influence of social media through service quality on purchase intention. (5) the influence of price through service quality on purchase intention. The purchase intention in question is the interest in buying the Jakarta Good Guide private tour during the covid-19 pandemic so that the tourism industry in the city can run bettter and the Jakarta Good Guide marketing strategy can be improved. The research product is Jakarta Good Guide’s private tour. This research was conducted by distributing questionnaires to 104 respondents who had participated in a regular walking tour program. The research method used is a quantitative method. The sampling technique used is simple random sampling method and processed by path analysis. The results show that there is no positive and significant influence of social media on purchase intention, there is a positive and significant influence of price on service quality, there is a positive and significant influence of social media on purchase intention, there is a significant influence of price on purchase intention, there is no positive and significant influence og service quality on purchase intention, there is no significant influence of social media on purchase intention through service quality and there is no significant influence of price on purchase intention through service quality.
The PERAN CANDI PRAMBANAN DAN BOROBUDUR SEBAGAI TEMPAT ACARA DALAM MENDUKUNG ACARA BERKELANJUTAN Octavanny, Vitha; Ayu, Jati Paras; Prabowo, Riky Ramadani; Wibowo DC, Yesi Pandu Pratama
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 3 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.3.07

Abstract

Prambanan Temple and Borobudur Temple, managed by PT Taman Wisata Candi, play a crucial role in implementing these venue indicators, as they are key providers of event venues at local, national, and international levels. This research employs qualitative research methods with descriptive analysis approach, including interviews with stakeholders at PT Taman Wisata Candi involved in event management. The aim is to understand the role of temple management in supporting sustainable events as a venue provider. The findings indicate that the management has followed the principles of sustainable event management, focusing three socio-cultural elements of the environment broadly categorized under “Tanggung Jawab Sosial Lingkungan” (TJSL), or Environmental Socio Responsibility. This program aims to support all activities at PT Taman Wisata Candi. However, certain aspects need to be concidered to minimize negative impacts during events at Prambanan and Borobudur Temples. To accomplish this, it is necessary to strengthen the event management process by providing supporting documents, such as the development of Standard Operating Procedures (SOPs) for post-event activity reporting related to sustainable event indicators, as well as the creation of guidebooks detailing the objectives of the nine indicators. These indicators cover aspects such as planning, policy formulation, monitoring, and evaluation following the Event Industry Council’s approach to sustainable events.
Promoting tourism potential in Candirejo Tourism Village, Borobudur, Magelang through a storynomics approach Ayu, Jati Paras; Octavanny, Vitha; Wibowo DC, Yesi Pandu Pratama; Prabowo, Riky Ramadani
Bahasa Indonesia Vol 5 No 1 (2025): APRIL 2025
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v5i1.5097

Abstract

This study aims to identify the tourism potential of Candirejo Tourism Village through a storynomics tourism approach, which leverages storytelling to create enganging narratives that inspire creative interpretations and imaginations among visitors. The research employs qualitative descriptive research method, gathering primary data through interviews with the head of Candirejo Tourism Village and the local community (Pokdarwis), and secondary data through literature reviews. The result of this research is that the potential possessed by the Candirejo Tourism Village is packaged through a brief description of the narrative of the values ​​contained in the Candirejo tourist village in this research which will be displayed on the official website, namely candirejo.com, in the form of a Flipping Book.The study suggested that Candirejo Tourism Village promotes tourism by utilizing storynomic narratives, presented through creative and interactive media such as digital flipbooks, to attract tourist and enrich their experience of Candirejo’s tourism before visiting Candirejo tourist village.
PENERAPAN DAN PELATIHAN KETERAMPILAN DIGITAL TOURISM PADA SMKN 38 JAKARTA Prabowo, Riky Ramadani; Ayu, Jati Paras; Hamdani, Ayu Rakhmi Tiara; Wibowo, Yesi Pandu Pratama; Khadijah, Siti Adelita Raif
Jurnal Widya Laksmi: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat)
Publisher : Yayasan Lavandaia Dharma Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59458/jwl.v4i2.82

Abstract

Penelitian ini bertujuan untuk mengevaluasi efektivitas pelatihan digital tourism dalam meningkatkan pengetahuan dan keterampilan siswa Sekolah Menengah Kejuruan (SMK) di Indonesia. Penelitian ini menganalisis dua indikator utama, yaitu kesadaran/pengetahuan dan keterampilan. Data dikumpulkan melalui pretest dan post-test yang dilakukan sebelum dan sesudah pelatihan keterampilan digital tourism. Hasil analisis menunjukkan peningkatan signifikan pada tingkat pengetahuan dan keterampilan peserta mengenai digital tourism. Pada pretest, 49% peserta belum mengetahui konsep digital tourism dan hanya 42,6% yang tertarik membuat konten terkait pariwisata. Namun, setelah workshop, 74% peserta menyatakan memahami penggunaan media sosial dalam pariwisata dan 75% tertarik membuat konten digital tourism. Selain itu, 34,3% peserta setuju dan 50% sangat setuju bahwa workshop telah meningkatkan keterampilan mereka. Temuan ini mengindikasikan bahwa pelatihan digital tourism efektif dalam meningkatkan literasi digital dan keterampilan praktis siswa SMK, serta memotivasi mereka untuk berkontribusi dalam promosi pariwisata melalui media sosial.