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Analisis Investasi Pengembangan Potensi Pariwisata Pada Pembangunan Kawasan Wisata Teluk Mekaki Lombok Dengan Pola Rdpt Pariwisata (Reksa Dana Penempatan Terbatas – Pariwisata) Adhi Trirachmadi Mumin
Jurnal Ilmiah Pariwisata Vol 22 No 1 (2017)
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (847.914 KB) | DOI: 10.30647/jip.v22i1.1122

Abstract

Kawasan Wisata Teluk Mekaki – Lombok adalah suatu destiinasi kawasan wisata Resort Terpadu yang di miliki oleh pengembang nasional yang merupakan suatu wilayah pantai yang dikelilingi oleh pengunungan. Kawasan ini merupakan salah satu kawasan wisata yang menjadi perhatian pemerintah khususnya Kementrian Pariwisata RI yang berpotensi untuk menjadi objek wisata unggulan baru di kawasan pulau Lombok. Potensi wisata ini merupakan manfaat tak langsung (secondary benefit) dari pantai dan lingkungan ekologi tersebut. Analisis dilakukan terhadap aspek finansial menggunakan metode Net Present Value (NPV), Internal Rate of Return (IRR), Benefit Cost Ratio (BCR) dan Payback Period (PP) serta Analisis Sensitivitas. Dari analisis finansial didapatkan hasil perhitungan Net Present Value (NPV) sebesar Rp 183,541,000,000, Internal Rate of Return (IRR) 11,71 %, Benefit Cost Ratio 1,80. Dengan nilai NPV lebih besar dari nol, nilai IRR lebih besar dibandingkan bunga investasi dan nilai BCR lebih besar atau sama dengan satu, serta Payback Period tercapai sebelum umur rencana investasi tercapai maka rencana investasi layak dilaksanakan. Hasil analisis sensitivitas juga menghasilkan nilai-nilai yang layak bagi rencana investasi ini.
Analysis of Potential Mountaineering Tourism in Mount Gede Pangrango National Park in West Java Fernando Fasandra; Adhi Trirachmadi Mumin; Nurbaeti Nurbaeti
Jurnal Penelitian Pariwisata Vol 3 No 1 (2019): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v3i1.48

Abstract

This study aims to determine the dominant factors in potential mountaineering tourism and analyze potential strategies in terms of SWOT. This research was using a combination of qualitative and quantitative methods. The strategy was analyzed using Strengths, Weaknesses, Opportunities, and Threats (SWOT) methods on indicators of natural tourist attraction in the form of land, accessibility, management and service, climate, facilities / infrastructure, availability of clean water, security, and marketing. Quantitative data was collected using a questionnaire with a Likert scale, while qualitative data was collected through observation, interviews, and documentation. Respondents for quantitative data were 100 tourists, and those for qualitative data were 21 informants consisting of technical field managers, communities, community climbers, and traveler. The results of the study showed an analysis of the potential of mountain climbing tourism in Mount Gede Pangrango National Park is quite potential and development strategy is needed. The findings in this study show SWOT matrix analysis of policy strategies for potential mountain climbing tourism in Mount Gede Pangrango National Park has the power and opportunity to develop more Progressive Strategy by making Mount Gede Pangrango National Park excellent mountain climbing tourism with its natural beauty and uniqueness.
The Effect of Service Quality and Product Quality (Rooms and Food) on Consumer Satisfaction of Harris Sentul Hotel Bogor Hamdany Hamdany; Adhi Trirachmadi Mumin; Diena Mutiara Lemmy
Jurnal Penelitian Pariwisata Vol 3 No 1 (2019): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v3i1.52

Abstract

Research on the influence of two independent variables namely service quality and product quality (of room and food) conducted at Harris Hotel Sentul Bogor aims to examine the level of its influence either partially or simultaneously on customer’s satisfaction as the dependent variable. The dimensions of service quality that are examined in terms of its influence on consumer satisfaction include elements of reliability, assurance, tangible, empathy and responsiveness. Some of the product quality indicators for the rooms quality examined to have its influence on customer satisfaction include elements of design, features, quality of performance and the perceive of quality while indicators for the quality of food products which considered to have effect on consumer satisfaction includes the element of taste of food, aroma of food and the presentation of food. The number of respondents who took part in the research was 300 of respondents who were the consumers invited to share their experience on the questioner during their stay at Harris Sentul Hotel. Data analysis techniques used in this study are linear regression analysis. The study results have answered the 3 hypotheses and show that service quality has a positive and significant influence on customer satisfaction partially likewise, the study results has showed that the quality of room and food have a strong influence on the level of customer satisfaction who stayed at Harris Sentul as well as study has showed that simultaneously the 2 (two) independent variables had a positive and significant effect.
The Effect of Tourist Attraction Toward Visitor Satisfaction in Sindang Barang Cultural Village, Bogor Regency Maidar Simanihuruk; Adhi Trirachmadi Mumin; Saptarining Wulan
Jurnal Penelitian Pariwisata Vol 2 No 2 (2018): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v2i2.40

Abstract

A part of the attraction destination is the cultural tourist attraction that encompasses cultural villages. Bogor Regency has a cultural village that has a variety of Sundanese arts and culture, history and Sundanese beliefs and customs, a natural rural place and has a place to stay or lodging to give a natural impression for tourists who visit. This research was conducted to determine whether tourist attractions affect visitor satisfaction in the Sindang Barang Cultural Village. The purpose of this study was to investigate how much influence the tourist attraction on visitor satisfaction in the Sindang Barang Cultural Village. The Method of research used is quantitative methods in order to obtain more comprehensive, valid, reliable, and objective data. The samples were 107 visitors who came to Sindang Barang Cultural Village. Analysis used descriptive statistical methods, simple correlation coefficient of Pearson, Coefficient of determination and regression analysis. The result showed that tourist attraction had a positive influence of 70% and there is a significant effect between Tourist Attraction toward Visitor Satisfaction in Sindang Barang Cultural Village.
The Influence of Community Participation, The Role of Village Government, Number of Tourist Visits, and Village Income on Community Welfare in Cibuntu and Citundun Tourism Villages Eman Sukmana; Himawan Brahmantyo; Adhi Trirachmadi Mumin
Jurnal Penelitian Pariwisata Vol 2 No 2 (2018): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v2i2.37

Abstract

This study aims to analyze the influence of community participation, the role of the village government, the original income from the tourism sector on the welfare of the community in Cibuntu and Citundun Tourism Villages. Data was taken from 100 respondents in each village and using simple random sampling technique. The results show that the village government and the number of tourist visits have a significant effect on the Cibuntu community, while community participation and village original income from the tourism sector have no significant effect. The results of the analysis in Citundun Village showed that the variables of community participation and the role of the village government had a significant effect on community welfare, while number of tourist visits and income from tourism sector did not influence Community welfare. The results of the analysis also showed that the influence of variables under study on community welfare was 21.6%, while the remaining 78.4% was influenced by other variables, not discussed in this study. while in Citundun it was 16.6%, and the remaining 83.4% was influenced by other factors not discussed in this study.
Revisiting Intention Among Tourist: The Role of Facilitating Infrastructure and Service Quality Rahmat Ingkadijaya; Meinita Dewi Sulistian; Adhi Trirachmadi Mumin
At-Tadbir : jurnal ilmiah manajemen Vol 6, No 2 (2022): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.751 KB) | DOI: 10.31602/atd.v6i2.7212

Abstract

The study aims to investigate the effect of facilities and service quality on return visit intentions. This research uses Smart PLS path analysis. Tourists that visited Kampoeng Wisata Cinangneng Recreation Park, Ciampea District, Bogor Regency, were studied. This study had 147 participants. The results showed: (1) Direct Effects showed that the facility had no significant effect on satisfaction and revisit intention, while service quality did, then satisfaction did; (2) Indirect Effects showed that the facility has no significant effect on the intention to revisit through satisfaction, while service quality does; In this study, service quality from addressing complaints and difficulties, speed and readiness to deliver services, providing a safe and comfortable area, and understanding tourists' needs can boost customer satisfaction and return intentions. The manager of Kampoeng Wisata Cinangneng Recreation Park should maintain and improve service quality to keep tourists coming back.
PENGARUH MEDIA SOSIAL, HARGA, DAN KUALITAS JASA TERHADAP MINAT BELI PRIVATE TOUR JAKARTA GOOD GUIDE DI MASA PANDEMIK COVID-19 Riky Ramadani Prabowo; Rahmat Ingkadijaya; Adhi Trirachmadi Mumin
Business Journal : Jurnal Bisnis Dan Sosial Vol 9 No 1 (2023): Mei
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v9i1.5730

Abstract

This study aims to determine (1) the influence of social media on service quality and purchase intention (2) the influence of price on service quality and purchase intention (3) the influence of service quality on purchase intention. (4) the influence of social media through service quality on purchase intention. (5) the influence of price through service quality on purchase intention. The purchase intention in question is the interest in buying the Jakarta Good Guide private tour during the covid-19 pandemic so that the tourism industry in the city can run bettter and the Jakarta Good Guide marketing strategy can be improved. The research product is Jakarta Good Guide’s private tour. This research was conducted by distributing questionnaires to 104 respondents who had participated in a regular walking tour program. The research method used is a quantitative method. The sampling technique used is simple random sampling method and processed by path analysis. The results show that there is no positive and significant influence of social media on purchase intention, there is a positive and significant influence of price on service quality, there is a positive and significant influence of social media on purchase intention, there is a significant influence of price on purchase intention, there is no positive and significant influence og service quality on purchase intention, there is no significant influence of social media on purchase intention through service quality and there is no significant influence of price on purchase intention through service quality.
PENGARUH CONTENT MARKETING DAN USER-GENERATED CONTENT INSTAGRAM TERHADAP BRAND EQUITY PADA KONSULTAN PARIWISATA DESMA CENTER Firra Kholisha Mustika; Rahmat Ingkadijaya; Adhi Trirachmadi Mumin
Media Bina Ilmiah Vol. 17 No. 12: Juli 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of technology has led to a shift in marketing trends in tourism from conventional (offline) to digital (online) channels using social media platforms. Instagram is one of the platforms that can be used to market products. Two-way communication on digital marketing on Instagram with soft selling techniques can make consumers more interested. Content marketing strategy is one of the techniques to attract consumer engagement with the aim of introducing the brand. This study aims to analyze the effect of content marketing and user-generated content Instagram on brand equity at DESMA Center tourism consultants. Using quantitative-descriptive methods with primary and secondary collection techniques. There are 3 research variables with 13 indicators in this study. The number of respondents was 100 people. Data processing techniques using Structural Equation Modeling-Partial Least Square (SEM PLS) with the help (software), by SmartPLS. After analyzing the Respondent Achievement Rate (TCR) of the three variables has a very good value with a score> 81%, content marketing variable is 85.8%, user-generated content variable is 88.2%, and the brand equity variable is 85.1%. The research results obtained are; there is an influence of content marketing variables on brand equity, there is an influence of content marketing variables on user-generated content and there is no influence of user-generated content variables on brand equity.
Marine Biodiversity as an Attraction to Tourist in Seribu Islands in DKI Jakarta Province Indonesia Sri Mariati; Andri Andri; Fachrul Husain Habibie; Doni Muhardiansyah; Adhi Trirachmadi Mumin
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 14, No 2 (2023): Jurnal Khasanah Ilmu - September 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/khi.v14i2.17710

Abstract

Pramuka Island is one of the islands in the Thousand Islands cluster. This island is included in the Panggang Island Village and is the administrative and government center of the Thousand Islands Administrative District. The purpose of this study is to identify the potential for diving tourism in the surrounding Pramuka Island. The research method used is a qualitative approach with a survey research design, direct observation methods, and interviews with dive guides who have had a career as dive guides on Pramuka Island for more than 20 years. The results of this study found that there were 30 natural tourist spots with marine biodiversity being the main attraction for diving tourism. We assessed the potential in 5 favorite spots, namely finding at a depth of 2-18 meters dominated by Acropora sp coral, Massive sp coral, Foliose, Fan coral (Gorgonian sea fan), and there are coral transplants at a depth of 2 meters). The types of fish found were Baraccudasp, yellow tail fish (casionida), Anemon fish (nemo), Damselfish, and Schooling anchovies), and Hawksbill Turtles. For 25 meters deep found Fish Shelter, Grouper Fish, Snapper Fish, and transparent shrimp. Marine diversity on Pramuka Island is a great potential for marine tourism, but sustainable and scientifically based management must be implemented to maintain the sustainability of marine resources and tourist attractions.
Analisis Kepuasan Tamu Terhadap Pelayanan Petugas Penerima Tamu (Guest Service Agent) Di Pangeran’s Beach Hotel Padang (Studi Kasus Tamu Pria Dan Wanita) Rihendra Rihendra; Djoko Sudibyo; Adhi Trirachmadi Mumin
Jurnal Public Administration, Business and Rural Develoment Planning Vol 1 No 2 (2019): JOURNAL Public Administration, Business and Rural Development Planning
Publisher : Jurnal Public Administration, Business and Rural Development Planning

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A good hotel is able to benefit by providing satisfaction for its guests. In the hotel we have to try to motivate the employees to understand the importance of giving satisfaction to the guests. It is also necessary to try and see things from the viewpoint of the guests. What are favored by guests? What will please the guests? And what can make him happy? Is it possible to provide the service desired by the guest in order to achieve these objectives? How can we improve the service? How can we help something simpler the better. In connection with these questions, the hotel staff especially the conciergePrince'sBeach Hotel Padang must realize that guest satisfaction is more important than the satisfaction of the leadership, making employees guest who are in the business world this hotel.To be able to meet the desires and needs of the service, then there are some things that must be considered by the concierge Prince's Beach Hotel Padang that the services provided to guests and attitude (performance) at the time of serving guests arrive. This research uses descriptive quantitative approachto sampling techniques stay guests who by chance meet to be given a questionnaire. Analysis of data using a Likert scale to determine how far the service and attitude reception of providing services.