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All Journal Khasanah Ilmu - Jurnal Pariwisata Dan Budaya SEEIJ (Social Economics and Ecology International Journal) At-Tadbir : jurnal ilmiah manajemen Business Journal : Jurnal Bisnis Dan Sosial Jurnal Darma Agung GANDRUNG: Jurnal Pengabdian Kepada Masyarakat SOSIOLOGI: Jurnal Ilmiah Kajian Ilmu Sosial dan Budaya Jurnal Bisnis Hospitaliti International Journal of Applied Sciences in Tourism and Events Media Bina Ilmiah NHI Hospitality International Journal Jurnal Public Administration, Business, and Rural Development Planning TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Adhi Trirachmadi Mumin
Sekolah Tinggi Pariwisata Trisakti
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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Revisiting Intention Among Tourist: The Role of Facilitating Infrastructure and Service Quality Rahmat Ingkadijaya; Meinita Dewi Sulistian; Adhi Trirachmadi Mumin
At-Tadbir : jurnal ilmiah manajemen Vol 6, No 2 (2022): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.751 KB) | DOI: 10.31602/atd.v6i2.7212

Abstract

The study aims to investigate the effect of facilities and service quality on return visit intentions. This research uses Smart PLS path analysis. Tourists that visited Kampoeng Wisata Cinangneng Recreation Park, Ciampea District, Bogor Regency, were studied. This study had 147 participants. The results showed: (1) Direct Effects showed that the facility had no significant effect on satisfaction and revisit intention, while service quality did, then satisfaction did; (2) Indirect Effects showed that the facility has no significant effect on the intention to revisit through satisfaction, while service quality does; In this study, service quality from addressing complaints and difficulties, speed and readiness to deliver services, providing a safe and comfortable area, and understanding tourists' needs can boost customer satisfaction and return intentions. The manager of Kampoeng Wisata Cinangneng Recreation Park should maintain and improve service quality to keep tourists coming back.
PENGARUH MEDIA SOSIAL, HARGA, DAN KUALITAS JASA TERHADAP MINAT BELI PRIVATE TOUR JAKARTA GOOD GUIDE DI MASA PANDEMIK COVID-19 Riky Ramadani Prabowo; Rahmat Ingkadijaya; Adhi Trirachmadi Mumin
Business Journal : Jurnal Bisnis Dan Sosial Vol 9 No 1 (2023): Mei
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v9i1.5730

Abstract

This study aims to determine (1) the influence of social media on service quality and purchase intention (2) the influence of price on service quality and purchase intention (3) the influence of service quality on purchase intention. (4) the influence of social media through service quality on purchase intention. (5) the influence of price through service quality on purchase intention. The purchase intention in question is the interest in buying the Jakarta Good Guide private tour during the covid-19 pandemic so that the tourism industry in the city can run bettter and the Jakarta Good Guide marketing strategy can be improved. The research product is Jakarta Good Guide’s private tour. This research was conducted by distributing questionnaires to 104 respondents who had participated in a regular walking tour program. The research method used is a quantitative method. The sampling technique used is simple random sampling method and processed by path analysis. The results show that there is no positive and significant influence of social media on purchase intention, there is a positive and significant influence of price on service quality, there is a positive and significant influence of social media on purchase intention, there is a significant influence of price on purchase intention, there is no positive and significant influence og service quality on purchase intention, there is no significant influence of social media on purchase intention through service quality and there is no significant influence of price on purchase intention through service quality.
PENGARUH CONTENT MARKETING DAN USER-GENERATED CONTENT INSTAGRAM TERHADAP BRAND EQUITY PADA KONSULTAN PARIWISATA DESMA CENTER Firra Kholisha Mustika; Rahmat Ingkadijaya; Adhi Trirachmadi Mumin
Media Bina Ilmiah Vol. 17 No. 12: Juli 2023
Publisher : LPSDI Bina Patria

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Abstract

The development of technology has led to a shift in marketing trends in tourism from conventional (offline) to digital (online) channels using social media platforms. Instagram is one of the platforms that can be used to market products. Two-way communication on digital marketing on Instagram with soft selling techniques can make consumers more interested. Content marketing strategy is one of the techniques to attract consumer engagement with the aim of introducing the brand. This study aims to analyze the effect of content marketing and user-generated content Instagram on brand equity at DESMA Center tourism consultants. Using quantitative-descriptive methods with primary and secondary collection techniques. There are 3 research variables with 13 indicators in this study. The number of respondents was 100 people. Data processing techniques using Structural Equation Modeling-Partial Least Square (SEM PLS) with the help (software), by SmartPLS. After analyzing the Respondent Achievement Rate (TCR) of the three variables has a very good value with a score> 81%, content marketing variable is 85.8%, user-generated content variable is 88.2%, and the brand equity variable is 85.1%. The research results obtained are; there is an influence of content marketing variables on brand equity, there is an influence of content marketing variables on user-generated content and there is no influence of user-generated content variables on brand equity.
Analisis Kepuasan Tamu Terhadap Pelayanan Petugas Penerima Tamu (Guest Service Agent) Di Pangeran’s Beach Hotel Padang (Studi Kasus Tamu Pria Dan Wanita) Rihendra Rihendra; Djoko Sudibyo; Adhi Trirachmadi Mumin
Jurnal Public Administration, Business and Rural Develoment Planning Vol 1 No 2 (2019): JOURNAL Public Administration, Business and Rural Development Planning
Publisher : Jurnal Public Administration, Business and Rural Development Planning

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A good hotel is able to benefit by providing satisfaction for its guests. In the hotel we have to try to motivate the employees to understand the importance of giving satisfaction to the guests. It is also necessary to try and see things from the viewpoint of the guests. What are favored by guests? What will please the guests? And what can make him happy? Is it possible to provide the service desired by the guest in order to achieve these objectives? How can we improve the service? How can we help something simpler the better. In connection with these questions, the hotel staff especially the conciergePrince'sBeach Hotel Padang must realize that guest satisfaction is more important than the satisfaction of the leadership, making employees guest who are in the business world this hotel.To be able to meet the desires and needs of the service, then there are some things that must be considered by the concierge Prince's Beach Hotel Padang that the services provided to guests and attitude (performance) at the time of serving guests arrive. This research uses descriptive quantitative approachto sampling techniques stay guests who by chance meet to be given a questionnaire. Analysis of data using a Likert scale to determine how far the service and attitude reception of providing services.
Examining the Borobudur temple’s affective image, cognitive image, and visitor satisfaction in predicting revisit intention Masykuri, Ardhana Reswari; Nurbaeti; Mumin, Adhi Trirachmadi
International Journal of Applied Sciences in Tourism and Events Vol. 7 No. 2 (2023): December 2023
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v7i2.193-208

Abstract

This study examines how affective and cognitive image influence revisitation intentions to Borobudur Temple, with visitor satisfaction as an intervening variable. While previous tourism re- search has predominantly emphasized visitor satisfaction as the primary predictor of revisit intentions, there is limited research on the impact of affective and cognitive image on return intentions, particu- larly at cultural heritage sites in the new normal following the Covid-19 pandemic. Affective image sig- nificantly influences word-of-mouth recommendations and the intention to return, which holds critical implications for the sustainability of tourism destinations. Quantitative data were gathered from 204 non-probability sampled respondents, of which 82.8% were domestic tourists and 17.2% were overseas tourists. Contrary to earlier theories about destination cog- nitive image, this study challenges several hypotheses. It reveals that cognitive image does not signif- icantly influence visitor satisfaction or the intention to revisit. However, visitor satisfaction effectively mediates the relationship between affective image and revisitation intentions, but not with cognitive image. The study concludes with recommendations for decision-makers and suggestions for future research.
The EFFECT OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTIONS WITH BRAND AWARENESS AND PERCEIVED QUALITY AS INTERVENING VARIABLES AT ASTON BELLEVUE RADIO DALAM HOTEL IN JAKARTA Anjarani, Puti Minang; Mumin, Adhi Trirachmadi; Bilqis, Linda Desafitri Ratu; Ingkadijaya, Rahmat
SEEIJ (Social Economics and Ecology International Journal) Vol. 7 No. 2 (2023): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v7i2.9799

Abstract

Social media plays a role in adding value to the attractiveness of two-way communication between companies and their consumers so as to increase consumer closeness to certain brands or brands. The ASTON Bellevue Radio Dalam hotel uses social media Facebook and Instagram as a marketing tool to introduce the ASTON Bellevue Radio Dalam brand to the public. At the beginning of the establishment of the ASTON Bellevue Radio Dalam hotel, the use of social media was still not actively used. In addition, at the beginning of its establishment, the ASTON Bellevue Radio Dalam hotel was also affected by the Covid-19 pandemic, resulting in a significant decrease in occupancy rates. Hotel ASTON Bellevue Radio Dalam is pursuing various strategies including increasing the amount of social media marketing activity to market and promote Hotel ASTON Bellevue Radio Dalam. The use of social media marketing also allows consumers to have an image and perception of the good quality of the ASTON Bellevue Radio Dalam hotel. The purpose of this study was to analyze social media marketing on purchase intention with brand awareness and perceived quality as intervening variables at the ASTON Bellevue Radio Dalam hotel, Jakarta. According to the research that has been done, it is known that social media marketing directly has a significant influence on brand awareness, perceived quality, and purchase intention. In this study it can also be seen that brand awareness directly has a significant effect on purchase intention and perceived quality directly has a significant effect on purchase intention. However, on the results of testing the direct effect of the relationship between variables, it is known that the results of brand awareness have no significant effect on perceived quality. In testing the indirect effect, brand awareness as a mediating variable indirectly has a significant effect and has a relationship between social media marketing and purchase intention. In addition, it is also known that perceived quality as a mediating variable indirectly has a significant effect and has a relationship between social media marketing and purchase intention.
Pengaruh Lokasi Strategis dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada RedDoorz near CBD Ciledug, Kota Tangerang, Provinsi Banten Sulistiyo, Tri Djoko; Nurbaeti, Nurbaeti; Mariati, Sri; Mumin, Adhi Trirachmadi; Muhardiansyah, Doni
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1420

Abstract

This research aims to determine the effect of strategic location and service quality on customer loyalty through customer satisfaction at Reddoorz Near CBD Ciledug. This research uses a path analysis method that explains the influence of the independent variable on the dependent variable through mediating variables. Data was collected through a Google Form questionnaire carried out by accidental sampling. The population is all visitors staying at RedDoorz near CBD Ciledug. The research sample consisted of 100 respondents. The research results are: (1) Strategic location and service quality have a significant effect on customer satisfaction; (2) Strategic location and service quality have a significant effect on customer loyalty; (3) Customer satisfaction has a significant effect on customer loyalty; (4) Strategic location and service quality have a significant effect on customer loyalty through customer satisfaction. RedDoorz near CBD Ciledug's strategic location provides easy access to business centers and essential facilities, significantly increasing customer satisfaction. High service quality at RedDoorz also plays a vital role in improving customer loyalty through satisfaction by guaranteeing tangibles, reliability, responsiveness, assurance, and empathy. As a result, the combination of strategic location and superior service quality creates positive customer relationships that are strong and sustainable in the long term.
A Comprehensive Analysis of Cloud Kitchen Operations: Evaluating INDSERV and the Marketing Mix as Factors Influencing Customer Loyalty through Satisfaction Reinaldilas, Reinaldilas; Ingkadijaya, Rahmat; Trirachmadi Mumin, Adhi
NHI HOSPITALITY INTERNATIONAL JOURNAL Volume 1 No 2 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/nhij.v1i2.1380

Abstract

Purpose of the study: The aim of this study is to analyze the loyalty of Cloud Kitchen’s user through satisfaction as the impact of industrial service quality and marketing mix. Design/methodology: This study utilizes a quantitative approach with Structural Equation Modelling by using the SmartPLS program and involves responses from respondents selected by purposive sampling method. Findings: The results of this study indicate a direct effect of service quality on satisfaction; marketing mix on satisfaction; and satisfaction on loyalty. Meanwhile, no direct effect of service quality on loyalty; and marketing mix on loyalty was found. However, there is an indirect effect of service quality on loyalty through satisfaction; and marketing mix on loyalty through satisfaction. Research limitations/Implications: This research only measures loyalty based on service quality, marketing mix and customer satisfaction. Further research is needed by looking at other influential aspects and other symptoms or problems that may arise. Novelty/Originality of the study: To analyze the loyalty of Cloud Kitchen’s user as a new culinary business model that utilizes digital technology through satisfaction affected by industrial service quality and marketing mix.
PENGARUH DIGITAL MARKETING DAN ENDORSER NON-CELEBRITY TERHADAP MINAT BELI MELALUI BRAND IMAGE SEBAGAI VARIABLE INTERVENING (STUDI KASUS DI GRANDKEMANG JAKARTA) Aldilla, Athiyah; Nurbaeti; Mumin, Adhi Trirachmadi
SOSIOLOGI: Jurnal Ilmiah Kajian Ilmu Sosial dan Budaya Vol. 26 No. 2 (2024): SOSIOLOGI: Jurnal Ilmiah Kajian Ilmu Sosial dan Budaya
Publisher : Jurusan Sosiologi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/sosiologi.v26i2.1414

Abstract

The advancement of digital technology has transformed how the hospitality industry markets its products through digital marketing and non-celebrity endorsement. This study analyzes the influence of digital marketing and non-celebrity endorsers on purchase intention with brand image as a mediating variable at Hotel Grandkemang Jakarta. Academically, the study fills a literature gap regarding the effectiveness of non-celebrity endorsements in the hospitality industry while offering practical insights for hotel managers in the digital era. The study employs a descriptive quantitative approach using SEM-PLS analysis based on data from 100 respondents. The results show that non-celebrity endorsers significantly influence brand image (coefficient 0.593) and purchase intention (coefficient 0.397), both directly and through brand image mediation (mediation coefficient 0.276). Conversely, digital marketing only affects brand image (coefficient 0.398) but has no significant impact on purchase intention (coefficient 0.125). The findings support the Meaning Transfer Model, emphasizing the role of brand image in linking marketing strategies with purchase decisions. Practically, the study recommends using credible non-celebrity endorsers to enhance brand image and purchase intention. Future research should explore additional variables such as online reviews and discounts while expanding the study's geographic coverage.
STRATEGI PROMOSI UNTUK MENINGKATKAN KUNJUNGAN WISATAWAN MELALUI METAVARSE TOURISM Audini, Florensia Siske; Asmaniati, Fetty; Mumin, Adhi Trirachmadi
JURNAL DARMA AGUNG Vol 32 No 6 (2024): DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v32i6.4971

Abstract

Dengan Metaverse Tourism, metaverse digambarkan kehidupan dunia nyata. Metaverse berkaitan dengan VR (Virtual Reality) dan Augmented Reality (AR) merupakan perkembangan teknologi digital. Penelitian ini bertujuan untuk menganalisis strategi promosi untuk meningkatkan kunjungan wisatawan melalui Metaverse Tourism (Studi Kasus Museum Balaputra Dewa Palembang). Subyek penelitian ini adalah Kepala UPT Museum Balaputra Dewa Palembang ,Kasi Museum Balaputra Dewa Palembang, pemandu wisata dan pengunjung Museum Balaputra Dewa Palembang. Jenis penelitian ini adalah kualitatif dan kuantitatif dengan metode pengumpulan data wawancara, observasi dan dokumentasi. Untuk kuantitatif menggunakan penghitungan IFAS dan EFAS. Analisis data pada penelitian ini menggunakan analisis SWOT. Hasil analisis di kuadran II yaitu S-T, strategi yang menggunakan kekuatan museum dalam mengatasi ancaman yang akan dating menggunakan strategi diversifikasi dengan skor nilai IFAS 1,97 dan faktor kelemahan memiliki skor 1,09 sehingga total skor 0,88. Skor nilai EFAS peluang 1,32 dan ancaman memiliki skor 1,81 sehingga total skor (0,49). Strategi diversifikasi konsentris dengan cara melakukan perencanaan dengan menerapakan konsep Metaverse Tourism sebagai media promosi yang interaktif. Kesimpulannya, dengan adanya startegi yang diterpakan menciptakan pariwisata yang interaktif melalui konsep Metaverse Tourism berbasis VR dan AR sehingga membentuk pengalaman imersif dalam menarik minat pengunjung .
Co-Authors Aldilla, Athiyah Andri Andri Anjarani, Puti Minang Audini, Florensia Siske Diena Mutiara Lemmy Djoko Sudibyo Doni Muhardiansyah Eman Sukmana Fachrul Husain Habibie, Fachrul Husain Fernando Fasandra Fetty Asmaniati Firra Kholisha Mustika Hamdany Hamdany Hamdany, Hamdany Himawan Brahmantyo - STP Trisakti Jakarta, Himawan Jason, Jason Lemmy, Diena Mutiara Linda Desafitri RB Maidar Simanihuruk Masykuri, Ardhana Reswari Maulana, Alifatqul Meinita Dewi Sulistian Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurbaeti Rahmat Ingkadijaya Rahmat Ingkadijaya Reinaldilas, Reinaldilas Rihendra Rihendra Riky Ramadani Prabowo RR. Ella Evrita Hestiandari Saptarining Wulan Saptarining Wulan, Saptarining Simanihuruk, Maidar Sri Mariati Sukmana, Eman Tri Djoko Sulistiyo, Tri Djoko