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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Bulletin of Community Engagement Al-Zayn: Jurnal Ilmu Sosial & Hukum
Hilda Sari Wardhani
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PERSEPSI PENGUNJUNG TERHADAP PRODUK DI PASAR WISATA PASAR BAWAH PEKANBARU Hilda Sari Wardhani; Musadad "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

research purposed to get known about (1) how the tourists perception of Pasar Wisata Pasar Bawah in Pekanbaru include variabels of price, packaging, quality (2) effort markeeter to optimize the availability of souvenir products at market tourism Pasar Bawah Pekanbaru city. This research used quantitatif desciptive method to analyze the problems. Samples on this research are 100 samples. Whereas data collection techniques took by observation, questionnaire, and documentation. And data analysis technique used interval distribution method is grouping data into several categories. The result of this research are the dominant is the female visitors with the age range 26-45 years, from other regions in riau Province with income> 3.000.000 and have job of private employee / entrepreneur and the perception of visitors who buy souvenir products at market tourism Pasar Bawah is quite satisfied on the price, packaging of products and the quality. And visitors assess the product souvenir is good.Keywords : Tourist Perception, Product, Shopping Tourism.
Analisis Minat dan Perilaku Perjalanan Wisata pada Generasi Z Ke Obyek Wisata Berastagi Sri Indrayanti; Hilda Sari Wardhani; Gatot Harry Purnomo
Bulletin of Community Engagement Vol. 4 No. 2 (2024): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v4i2.1179

Abstract

The aim of this research is to analyze the interests and travel behavior of generation Z by considering several reasons for choosing a tourist destination to Berastagi. This research uses a quantitative method which obtains data through distributing questionnaires online to 130 respondents belonging to generation Z. In analyzing the data, researchers applied the interval distribution method. The results of this research found that generation Z's interest and behavior in traveling to the city of Berastagi is based on curiosity, trying new things and recommendations. Meanwhile, the behavior obtained from this research is awareness of needs and evaluation. It is hoped that this research will provide input and insight for the industry in the tourism sector and local government as well as the community who have an interest in developing, organizing and managing the Berastagi City Tourist Destination Area to attract Generation Z's interest in visiting there.  
Peran Strategi Promosi dan Differentiation dalam Meningkatkan Loyalitas Pelanggan E-commerce Rasyid, Aliy; Junengsih; Basuki, Ellen Aurelie; Hilda Sari Wardhani
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 3 No 4 (2025): 2025
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v3i4.1634

Abstract

Perkembangan pesat industri e-commerce di Indonesia telah memunculkan persaingan yang ketat, sehingga upaya mempertahankan loyalitas pelanggan menjadi aspek strategis yang perlu diperhatikan. Penelitian ini bertujuan menganalisis pengaruh strategi promosi dan diferensiasi terhadap loyalitas pelanggan pada platform e-commerce. Penelitian ini menggunakan pendekatan kuantitatif dengan desain eksplanatori, melibatkan 100 responden yang dipilih melalui teknik non-probability sampling. Data primer dikumpulkan melalui kuesioner skala Likert lima poin, sedangkan data sekunder diperoleh melalui telaah pustaka. Analisis data dilakukan dengan metode Structural Equation Modeling berbasis Partial Least Square (SEM-PLS) untuk menguji validitas, reliabilitas, serta hubungan antarvariabel. Hasil penelitian menunjukkan bahwa strategi promosi berpengaruh positif namun tidak signifikan terhadap loyalitas pelanggan, sedangkan diferensiasi berpengaruh positif dan signifikan. Temuan ini mengimplikasikan bahwa keunikan produk, kualitas layanan, dan citra merek yang kuat lebih efektif dalam membangun loyalitas jangka panjang dibandingkan promosi yang bersifat jangka pendek
Co-Authors Basuki, Ellen Aurelie Gatot Harry Purnomo Junengsih Musadad " Rasyid, Aliy Sri Indrayanti