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All Journal PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Sistem Informasi dan Teknologi Informasi Jurnal Multidisiplin Pengabdian Masyarakat (JMPM)
Nuni Wulansari
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Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Library & Information Science Social Sciences Other

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PENGARUH STRES KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN UNIVERSITS AL – IRSYAD CILACAP Fajar Nur Wibowo; Nuni Wulansari; Rizqi Zulqornain; Muhammad Fahmi Z
Jurnal Ekonomi Bisnis dan Akuntansi Vol. 2 No. 3 (2022): Desember : Jurnal Ekonomi Bisnis dan Akuntansi (JEBAKU)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jebaku.v2i3.833

Abstract

This study aims to analyze the effect of work stress and work environment on the performance of employees of the University of Al - Ersyad Cilacap. The object of this research is the University of Al - Ersyad Cilacap, while the subjects are employees of the University of Al - Ershad Cilacap. This research uses sampling with purposive sampling technique. The number of samples in this study were 169 respondents. Data were obtained through questionnaires which were distributed directly to employees of Al-Irsyad University, Cilacap. The data analysis technique uses SPSS version 22. Based on the results of the analysis performed, it shows that work stress affects employee performance and the work environment affects employee performance.
Implementasi Strategi Promosi dengan Digital Marketing Melalui Media Sosial Instagram pada Program Studi S1 Bisnis Digital UNAIC Annisa Rahayu Pangesti; Zulfikar Yusya Mubarak; Nuni Wulansari; Atika Mahmudah; Muhammad Fahmi Zulfikar
Jurnal Sistem Informasi dan Teknologi Informasi Vol 1 No 2 (2022): Jurnal Sistem Informasi dan Teknologi Informasi
Publisher : Himpunan Penggiat Teknologi Informasi Abrar Indonesia

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Abstract

In today's society, the use of social media has become a necessity in everyday life as a communication tool that can help people to connect, share and interact, access news and information both locally and globally. This makes the users of social media platforms such as Instagram continue to increase so that it can provide opportunities for companies and product and service providers to build brand awareness, connect with customers, and reach new customers so that it can become a new strategy in marketing and promotion using digital marketing. This research has the aim of implementing a digital marketing strategy through the Instagram social media platform to provide brand awareness and strengthen digital branding so as to increase the number of new students in the Digital Business Undergraduate Study Program at Al-Irsyad University Cilacap. In researching this topic, the writer used a descriptive qualitative method. The data used are primary data and secondary data obtained through interviews, observation, and documentation as a method of collecting data. The results of the study show that digital marketing strategies through Instagram social media are effective promotional media if they are well designed and implemented, so that promotion through digital marketing is an important thing to do to increase brand awareness and strengthen branding.
PENGARUH E SERVICE QUALITY DAN BRAND AWARENESS TERHADAP LOYALITAS KONSUMEN PT BRI UNIT KAWUNGANTEN Nuni Wulansari; Fajar Nur Wibowo; Lia Ernawati; Meylani Dwi Ningrum
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 2 (2021): Juli: Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v1i2.834

Abstract

This study aims to analyze the effect of service quality and brand awareness on consumer loyalty at PT BRI Kawunganten Unit. The object of this research is Bank BRI Kawunganten Branch, while the subject is BRI Kawunganten Bank customers. This research uses sampling with purposive sampling technique. The number of samples in this study were 97 respondents. Data were obtained through questionnaires which were distributed directly to BRI Kawunganten Bank customers. The data analysis technique uses SPSS version 22. Based on the results of the analysis performed, it shows that E-Service Quality has a positive effect on Consumer Loyalty and Brand Awareness has a positive effect on Consumer Loyalty.
Pelatihan Pemasaran Digital Tokopedia Dalam Upaya Peningkatan Penjualan Kelompok Binaan Dinas Perikanan Cilacap Nuni Wulansari; Indra Rachmawati; Laeli Farkhah; Adisa Refinatania Putri; Kuwera Dewi Shinta; Wilda Adelia Salsabila; Finda Nurlasih; Khansa Intah Fauziah
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 3 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v3i2.4007

Abstract

The level of success of collaboration can be achieved when the collaboration involves people with diverse experiences, multi-disciplinary knowledge, different cultures, education and backgrounds. Various parties will present different thoughts and contributions, so that the problem will be handled from various angles in a comprehensive manner. The problem in Cilacap Regency, with the majority of coastal communities working as fishermen and fish processors, is that sales are stagnant because they only rely on traditional marketing, by selling fresh fish at TPI Padanarang or processing fish into crackers, salted fish, handicrafts that are sold directly at around TPI Pandanarang. The aim of this PkM is providing digital marketing training through Tokopedia as an effort to increase sales of groups supported by the Cilacap Fisheries Service. The method chosen was qualitative with the number of respondents being 10 residents representing groups supported by the Cilacap Fisheries Service. The results of the PkM which was at TPI Pandanarang - Teluk Penyu Area, South Cilacap District, Cilacap Regency were the creation of 10 Business Identification Numbers (NIB) and 10 online shop accounts on Tokopedia for 10 people representatives of groups supported by the Cilacap Regency Fisheries Service. Conclusions from field observations, apart from marketing training, it turns out that the community needs a lot of assistance when processing permits such as PIRT, halal certificates, promotional training, packaging design, hygiene and sanitation training, health safety food. The Cilacap District Fisheries Service can collaborate with several companies/agencies to get assistance with equipment grants, training from Corporate Social Responsibility (CSR) funds.
Sosialisasi Strategi Pemasaran Melalui Media Sosial Pada UMKM Pedagang Sayur Cilacap Yusuf, Dede; Nuni Wulansari; Zulfikar Yusya Mubarak; Tri Kusuma Wardani; R. Bagus Bambang Sumantri
Jurnal Arba - Multidisiplin Pengabdian Masyarakat Vol. 2 No. 2 (2025): Agustus
Publisher : Jurnal Arba - Multidisiplin Pengabdian Masyarakat

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Abstract

The development of communication technology and social media in Indonesia, where 96% of internet users use social media, has changed the way of marketing, including for small and medium enterprises (SMEs). Information literacy is an important skill to use information ethically and efficiently in planning and implementing empowerment programs. This community service activity aims to provide insight into marketing strategies through social media to vegetable traders in Cilacap who often face budget constraints. Social Media Marketing (SMM), which has been proven to increase sales for 74% of SMEs that implement it, was chosen as a flexible strategy to increase sales through platforms such as Facebook and Instagram. In addition to SMM strategy training, participants were also given branding designs in the form of banners and logos to increase the appeal of their products. Based on the results of the socialization, participants understand the importance of digital marketing and branding, which is expected to help local SMEs optimize their budgets for more sustainable business growth.
PENERAPAN PEMASARAN DIGITAL DALAM MENINGKATKAN DALAM JANGKAUAN PASAR PRODUK OLAHAN PANGAN LOKAL PADA KELOMPOK TANI Titin Kartiyani; Nuni Wulansari; Siti Nur Azizah; Wilda Adelia; Rima Haqillah Zahri; Cristian Adi Prasetyo
Jurnal Pengabdian Masyarakat FKIP UTP Vol 7 No 2 (2026): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v7i2.6256

Abstract

Pemasaran digital telah menjadi kunci penting dalam meningkatkan daya saing produk lokal, termasuk produk olahan pangan dari kelompok tani. Artikel ini membahas penerapan pemasaran digital pada Kelompok Wanita Tani (KWT) Sekar Wangi dan Kelompok Tani Karya Sejahtera, yang mengolah kecombrang dan pisang menjadi produk bernilai tambah seperti tepung, teh, cookies, dan seriping pisang. Tujuan dari pengabdian ini adalah untuk meningkatkan pengetahuan dan keterampilan pemasaran digital anggota kelompok tani, serta memperluas jangkauan pasar produk olahan mereka melalui media sosial dan platform digital. Metode yang digunakan meliputi pelatihan penggunaan media sosial untuk pemasaran, diversifikasi produk, serta penerapan teknologi pengolahan yang meningkatkan kualitas dan daya simpan produk. Hasil pengabdian menunjukkan peningkatan yang signifikan dalam penjualan dan pendapatan kelompok tani. Pendapatan bulanan meningkat dari Rp 1.500.000 menjadi Rp 11.000.000 per bulan. Selain itu, diversifikasi produk memberikan keunggulan kompetitif dengan produk yang lebih tahan lama dan beragam. Pemasaran digital melalui Instagram, Facebook, dan e-commerce memperluas pasar kelompok tani, menjangkau konsumen di luar daerah mereka. Dengan penerapan teknologi dan pemasaran digital, kelompok tani kini memiliki peluang yang lebih besar untuk mempertahankan keberlanjutan usaha dan mengembangkan jaringan pasar yang lebih luas.
Co-Authors Adisa Refinatania Putri Annisa Rahayu Pangesti Atika Mahmudah Bambang Sumantri, R Bagus Cristian Adi Prasetyo Dede Yusuf, Dede Fajar Nur Wibowo Farkhah, Laeli Finda Nurlasih INDRA RACHMAWATI Khansa Intah Fauziah Kuwera Dewi Shinta Lia Ernawati Meylani Dwi Ningrum Muhammad Fahmi Z Muhammad Fahmi Zulfikar Rima Haqillah Zahri Rizqi Zulqornain Siti Nur Azizah Titin Kartiyani TRI KUSUMA WARDANI Wilda Adelia Wilda Adelia Salsabila Zulfikar Yusya Mubarak