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All Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ekonomi Bisnis dan Akuntansi Ardhi: Jurnal Pengabdian dalam Negri
Fajar Nur Wibowo
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Other

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PENGARUH E SERVICE QUALITY DAN BRAND AWARENESS TERHADAP LOYALITAS KONSUMEN PT BRI UNIT KAWUNGANTEN Nuni Wulansari; Fajar Nur Wibowo; Lia Ernawati; Meylani Dwi Ningrum
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 2 (2021): Juli: Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v1i2.834

Abstract

This study aims to analyze the effect of service quality and brand awareness on consumer loyalty at PT BRI Kawunganten Unit. The object of this research is Bank BRI Kawunganten Branch, while the subject is BRI Kawunganten Bank customers. This research uses sampling with purposive sampling technique. The number of samples in this study were 97 respondents. Data were obtained through questionnaires which were distributed directly to BRI Kawunganten Bank customers. The data analysis technique uses SPSS version 22. Based on the results of the analysis performed, it shows that E-Service Quality has a positive effect on Consumer Loyalty and Brand Awareness has a positive effect on Consumer Loyalty.
PENGARUH STRES KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN UNIVERSITS AL – IRSYAD CILACAP Fajar Nur Wibowo; Nuni Wulansari; Rizqi Zulqornain; Muhammad Fahmi Z
Jurnal Ekonomi Bisnis dan Akuntansi Vol. 2 No. 3 (2022): Desember : Jurnal Ekonomi Bisnis dan Akuntansi (JEBAKU)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jebaku.v2i3.833

Abstract

This study aims to analyze the effect of work stress and work environment on the performance of employees of the University of Al - Ersyad Cilacap. The object of this research is the University of Al - Ersyad Cilacap, while the subjects are employees of the University of Al - Ershad Cilacap. This research uses sampling with purposive sampling technique. The number of samples in this study were 169 respondents. Data were obtained through questionnaires which were distributed directly to employees of Al-Irsyad University, Cilacap. The data analysis technique uses SPSS version 22. Based on the results of the analysis performed, it shows that work stress affects employee performance and the work environment affects employee performance.
Pendampingan Pemanfaatan Artificial Intelligence untuk Promosi Produk UMKM bagi Ibu-Ibu PKK Desa Welahan Wetan Yuni Dwi Anggraeni; Fajar Nur Wibowo; Amelia Zahrotun Khasanah; Novel Dwi Fitrimianto; Didik Aminudin; Radista Anggraeny; Nurrahma Azizah; Khaibar Aziz; Bagas Egi Wijaya; Marsyanda Safira Fildzah; Fahmi Hasnul Hidayat
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 4 No. 4 (2026): Agustus: ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v4i4.2212

Abstract

Digital marketing creates opportunities for micro, small, and medium enterprises (MSMEs) to broaden promotional reach, yet the use of emerging technologies is still constrained by differences in digital literacy and practical skills. This community service activity aimed to assist women members of the PKK organization in Welahan Wetan Village in understanding and practicing the use of Artificial Intelligence (AI) to support MSME product promotion. The activity was conducted on 27 July 2026 as part of the Universitas Al-Irsyad Cilacap community service program in Ampian Hamlet, Welahan Wetan Village, Adipala District, Cilacap Regency. A participatory approach was applied through needs identification, material delivery, demonstrations, hands-on practice, discussion, and descriptive evaluation. The training covered the use of AI to draft social-media captions, generate marketing-content ideas, support promotional design, and improve product-photo presentation. The activity provided participants with practical experience in using AI as a digital-marketing support tool and encouraged active discussion. Nevertheless, differences in participants’ digital skills and limited device availability remained practical constraints, indicating the need for continued assistance. Practice-oriented mentoring can therefore serve as a relevant introductory strategy for community-level adoption of AI-assisted MSME promotion.
Co-Authors Amelia Zahrotun Khasanah Bagas Egi Wijaya Didik Aminudin Fahmi Hasnul Hidayat Khaibar Aziz Lia Ernawati Marsyanda Safira Fildzah Meylani Dwi Ningrum Muhammad Fahmi Z Novel Dwi Fitrimianto Nuni Wulansari Nurrahma Azizah Radista Anggraeny Rizqi Zulqornain Yuni Dwi Anggraeni