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Badzlina Anindya
Institut Transportasi Dan Logistik Trisakti
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Transportation

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FORMULASI STRATEGI DALAM MENINGKATKAN LOAD FACTOR PENERBANGAN CENGKARENG-SOLO Basri Fahriza; Badzlina Anindya; Peppy Fachrial
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 4, No 1 (2017): September
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v4i1.864

Abstract

The purpose of the research is to analyze the internal and external factors faced by NAM AIR and formulates the strategy to increase the Load Factor. The method was qualitative with observation technique, interview, library research, and SWOT analysis. The result shows that IE matrics for external factors evaluation is 3.04 and the internal is 2.91. It means that NAM AIR is in quadrant II. While NAM AIR is in quadrant I based on the Grand Strategy matrics of strength and weakness factors (1.23) and opportunity and threat factors (0.86). Both results conclude that the best formulated strategy is market penetration.
Co-Authors Basri Fahriza Peppy Fachrial