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All Journal Jurnal Manajemen dan Organisasi Review (MANOR) Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang
Ulyana Muslimin
Institut Ilmu Sosial Dan Bisnis Andi Sapada
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PEMBELIAN PADA PT. TASTI ANUGERAH MANDIRI CABANG PAREPARE Pandi Putra; Ulyana Muslimin
MANOR: JURNAL MANAJEMEN DAN ORGANISASI REVIEW Vol. 4 No. 2 (2022): MANOR: JURNAL Manajemen dan Organisasi Review
Publisher : Program Studi Manajemen Universitas Fajar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47354/mjo.v4i2.398

Abstract

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pembelian Suku Cadang Mobil Avanza Pada PT. Tasti Anugerah Mandiri Cabang Parepare. Penelitian ini bertujuan untuk mengetahui dan menganalisa seberapa besar pengaruh kualitas pelayanan terhadap kepuasan pembelian suku cadang mobil Avanza pada PT. Tasti Anugerah Mandiri Cabang Parepare. Metode Analisis yang digunakan dalam penelitian ini adalah analisis linear berganda. Dimana metode pengumpulan datanya melalui Observasi, Kuesioner, dan Wawancara. Penentuan sampel ditentukan dengan rumus Roscoe dan didapat sebanyak 60 responden. Hasil penelitian ini menunjukkan bahwa Hasil penelitian menunjukkan bahwa ada pengaruh tangibel (X1), reliability (X2), responsiveness (X3), assurance (X4) dan, emphaty (X5) terhadap kepuasan pelanggan pada PT. Tasti Anugerah Mandiri Cabang Parepare. Hal ini dibuktikan dengan hasil statistic Fhitung sebesar 8,420. Hasil uji determinan R2 pada penelitian ini diperoleh nilai determinan R2 sebesar 0,438 yang berarti bahwa besarnya pengaruh tangibel (X1), reliability (X2), responsiveness (X3), assurance (X4) dan, emphaty (X5) terhadap kepuasan konsumen adalah sebesar 43,8% dan sisanya sebesar 56,2% dijelaskan variabel lain yang tidak termasuk dalam penelitian ini. Kata Kunci : Kualitas Pelayanan Dan Kepuasan Pelanggan
TRANSFORMASI MANAJEMEN SUMBER DAYA MANUSIA DI ERA DIGITAL: LITERATURE REVIEW Ades Asike; Arfandy Dinsar; Ulyana Muslimin
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.327

Abstract

The digital transformation of Human Resource Management (HRM) has become a strategic issue in response to rapid technological advancements and changing organizational environments. This study aims to systematically examine the development, key themes, and challenges of digital HRM transformation through a systematic literature review (SLR). Literature was collected from reputable academic databases, including Scopus, Web of Science, ScienceDirect, and Google Scholar, covering publications from 2015 to 2024. The findings indicate that HRM transformation encompasses the digitalization of HR processes, the adoption of artificial intelligence and HR analytics, the strategic repositioning of the HR function, and changes in employee experience and work patterns. Nevertheless, the literature also highlights critical challenges related to ethical concerns, algorithmic bias, data privacy, and digital capability readiness. This study concludes that digital HRM transformation represents a complex and ongoing socio-technical process that requires the integration of technology, human capabilities, and organizational strategy. The findings are expected to contribute to the advancement of digital HRM literature and provide conceptual insights for managerial practice and future research.
Co-Authors Ades Asike Arfandy Dinsar