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p-Index From 2020 - 2025
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This Author published in this journals
All Journal Formosa Journal of Multidisciplinary Research (FJMR) Journal of Management and Social Sciences Journal of Mandalika Literature
Eny Machsusiyah Zin
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Bauran Pemasaran Industri Rumah Tangga : sebagai Upaya Transfigurasi di Era Vuca Eka Rachmawati; Eny Machsusiyah Zin; Muhammad Bima; Peni Nevia Fitri Ami; Fathor AS
Journal of Mandalika Literature Vol. 5 No. 4 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jml.v5i4.3576

Abstract

The development of the industrial revolution 4.0 era is the cause of progress in various fields, especially the economic sector. The covid-19 pandemic that occurred 4 years ago paralyzed the sector, especially the economic sector, and led to a transformation that can be seen based on VUCA (Volatility, Uncertainty, Complexity, and Ambiguity). This research aims to find out what strategies are carried out by home industri entrepreneurs to increase the number of sales volumes amid the onslaught of VUCA transfomation and provide suggestions or input for what solutions should be done in the home industri company Batang-batang Daya Village, Sumenep Regency. This research uses descriptive qualitative methods with primary data in the form of interviews, documentation, and observation. The technique of taking sample data is done by purposive sampling. The results of the study are the strategies used in the industri can increase business volume in the Household Industri is to use Advertising, sales promotion, personal selling, publicity, and direct marketing. The contribution of this research is that it can help the Household industri in Batang-batang Daya village, Sumenep district in providing solutions to increase sales volume in the midst of the VUCA Era. In addition, this research also contributes to providing information to academics in dealing with problems related to the economy in the VUCA Era.
Technological Changes and Digitalization in Human Resources (HR) Management Firman Agung Pradana; Lusy Rahmawati; Eny Machsusiyah Zin; Iriani Ismai
Formosa Journal of Multidisciplinary Research Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v2i12.6046

Abstract

The aim of this research is to identify technological changes and digitalization in HR management at Caffe Shops in Bangkalan Regency, specifically at a Caffe called Warkop Fafa. The method used is descriptive qualitative. We use 2 data. Primary and secondary data. Primary data was obtained through direct observation and interviews. Meanwhile, we got secondary data from literature collections. The results of our research show that technological changes and digitalization have a big influence on Warkop Fafa's HR management and customer crowds.
Studi Literatur : Gaya Kepemimpinan Transformasional dan Motivasi Kerja Eny Machsusiyah Zin; Saidati Nor Wildana; Mochammad Isa Anshori
Jurnal of Management and Social Sciences Vol. 1 No. 3 (2023): Juli : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v1i3.176

Abstract

In this age of globalization there is much competition between the work world and organizations for change to be more innovative and competitive. So some organizations must have great leaders who can motivate their subordinates and be able to oversee employee performance. This study has a purpose to explain a leader's transformational leadership style and work motivation. The research is qualitative. Data collection techniques include listening attentively and recording important information to do data analysis through data reduction, data display, and deduction through previous literature and study discoveries.
Co-Authors Anshori, Mochammad Isa Eka Rachmawati Fathor AS Firman Agung Pradana Iriani Ismai Lusy Rahmawati Muhammad Bima Peni Nevia Fitri Ami Saidati Nor Wildana