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Journal : Student Research Journal

Pengaruh Social Factor dan Attitude terhadap Purchase Intention Pakaian Bekas Import : (Studi Kasus Pada Generasi Z Di Kabupaten Kolaka) Nur Vebriani; Andry Stepahnie Titing; Ismanto Ismanto
Student Research Journal Vol. 1 No. 5 (2023): Oktober : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v1i5.684

Abstract

This research aims to determine: (1) The influence of social factors on the purchase intention of imported second-hand clothing (Case study of Generation Z in Kolaka Regency) and (2) The influence of Attitude on Purchase Intention of Imported used clothing (Case study of Generation Z in Kolaka Regency). This research is quantitative research with an explanatory research model using a questionnaire as the instrument. The population in this study were all consumers of imported used clothing with a sample size of 75 respondents using observation, documentation and questionnaire techniques. Data collection techniques are primary data and secondary data. Research instrument testing uses validity and reliability tests with SPSS 25. Research data analysis techniques use the Structural Equation Modeling (SEM-PLS) method with SmartPLS 3.0. Based on the research results, it is known that social factors have a positive and significant effect on purchase intention. This is proven by the t-count or t-statistic which is 2.519 which is higher than the t-table value > 1.666. With P-values โ€‹โ€‹0.006. Meanwhile, attitude also has a positive and significant effect on purchase intention because the t-count or t-statistic value of 6.371 is higher than the t-table value of >1.666 with P-values โ€‹โ€‹of 0.000. So social factors and attitude have a positive and significant effect on purchase intention by 82.3%.
Analisis Faktor Determinan yang Mempengaruhi Adopsi FinTech pada (UMKM Bidang Fashion di Kabupaten Kolaka) Indah Cahyani; Ismanto Ismanto; Fitri Kumalasari
Student Research Journal Vol. 1 No. 5 (2023): Oktober : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v1i5.692

Abstract

This research aims to determine: (1) the influence of performance expectancy on FinTech adoption in MSMEs in the fashion sector in Kolaka Regency. (2) the influence of effort expectancy on FinTech adoption among MSMEs in the fashion sector in Kolaka Regency. (3) the influence of Social Influences on the adoption of FinTech among MSMEs in the fashion sector in Kolaka Regency. (4) the influence of facilitating conditions on FinTech adoption among MSMEs in the fashion sector in Kolaka Regency. This research uses a quantitative method. Data collection in this research used observation, documentation, and questionnaires. The population of this research is made up of MSMEs in the fashion sector in Kolaka Regency. Meanwhile, the sample for this research was 170. Instrument testing uses validity and reliability tests with SPSS 25.0. The data analysis techniques used in this research are outer model testing and inner model testing with Smartpls 3.0. Based on the research results, it is known that: (1) there is a negative but not significant influence of the performance expectation variable on fintech adoption, as shown by a t-statistic value of 0.776 with a P-value of 0.438. (2) There is a positive and significant influence of the effort expectancy variable on fintech adoption, as shown by a t-statistic value of 8.422 with a P-value of 0.000. (3) There is a positive and significant influence of the effort expectancy variable on fintech adoption, as shown by a t-statistic value of 25,940 and a P-value of 0.000. (4) There is a negative and significant influence of the effort expectancy variable on fintech adoption, as shown by a t-statistic value of 2.810 and a P-value of 0.005.