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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Riau Journal of Empowerment
Indra Raharja
Universitas Mercu Buana Fakultas Ekonomi Dan Bisnis, Jakarta
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Consumer Value Perception Model as Consideration for Fusion Beverage Business Sustainability Hamdan Hamdan; Indra Raharja; Ridho Rafqi Ilhamalimy; Hapzi Ali
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 3 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i3.13931

Abstract

This research is about consumers’ perception of value in deciding to consume fusion drinks. Fusion drink is a drink that combines various basic ingredients, such as coffee, sugar, milk, tea, cheese, chocolate, yakult and various other basic ingredients. Perceived value arises when consumers decide to consume fusion drinks. This is because, the value contained when consuming fusion drinks is to get pleasure and happiness from various flavors and aromas, where the benefits obtained from various services and offers, as well as the image of the outlet also provide added value. This study seeks to determine the effect of perceived utility, perceived variation, perceived outlet image, perceived hedonic, and perceived value used to build the research model, by conducting an online survey of how these factors are related. The findings of this study are the perceived utility, perceived variation, perceived outlet image, perceived hedonic, and perceived value have a real relationship in shaping positive attitudes and behavior of consumers in deciding to consume fusion drinks.
Pendekatan Konsep Green Fashion dalam Mewujudkan Sustainable Green Development UMKM Hamdan Hamdan; Erna Sofriana Imaningsih; Hazi Ali; Indra Raharja; Ridho Rafqi Ilhamalimy
Riau Journal of Empowerment Vol 5 No 3 (2022)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/raje.5.3.149-161

Abstract

Green fashion telah menjadi tren dan perhatian penting dalam konsep keberlanjutan. Green fashion adalah seni komprehensif multidisiplin dalam mendorong perkembangan pesat keterampilan UMKM fashion yang ramah lingkungan. Konsep green fashion bertujuan untuk memanfaatkan dan menggunakan bahan tidak habis pakai atau limbah, serta bahan-bahan alami menjadi pakaian yang memiliki nilai dan manfaat lebih sebagai orientasi keberlanjutan. Hal paling penting dalam konsep green fashion adalah pengenalan dini terhadap pakaian yang ramah lingkungan dipastikan akan memberikan perubahan signifikan pada UMKM fashion, melalui desain seni, mode etis, dan estetika. Telah lama diakui bahwa konsep green fashion dibangun melalui tiga unsur, yaitu: reduce, reuse, dan recycle yang berlandaskan teori Triple Bottom Line adalah sebuah solusi efektif dan efisien sebagai implementasi dalam mencapai kemakmuran dan keberlanjutan setiap elemen bangsa.
Co-Authors Erna Sofriana Imaningsih Hamdan Hapzi Ali Hapzi Ali Hazi Ali Ridho Rafqi Ilhamalimy