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All Journal Indonesian Journal of Business Analytics (IJBA) Menulis: Jurnal Penelitian Nusantara
Tedy Firmansyah
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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The Influence of Organizational Culture, Islamic Work Ethic, and Exstrinsic Motivation on Nurse Performance Tedy Firmansyah; Suyoto; Akhmad Darmawan; M. Agung Miftahuddin
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15112

Abstract

This study is about the influence of organizational culture, islamic work ethic, and extrinsic motivation affect the performance of nurses at RSU Muhammadiyah Siti Aminah Bumiayu. This study uses a quantitative approach with a sampling technique using purposive sampling with the criteria of permanent nurses who have a minimum work period of 1 year so that 128 respondents who meet the criteria. Data analyzed was performed using Structural Equation Modeling-Partial Least Square (SEM-PLS) to test the relationship between variables. The results of this study indicate that organizational culture and islamic work ethic have a positive and significant impact on nurse performance. However, extrinsic motivation has a negative and insignificant effect on nurse performance.
Perancangan Media Promosi Brand T- shirt Galanthus Nivalis Tedy Firmansyah; Anin Ditto; Aryoni Ananta
Menulis: Jurnal Penelitian Nusantara Vol. 1 No. 10 (2025): Menulis - Oktober
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v1i10.656

Abstract

Perancangan media promosi Galanthus Nivalis bertujuan meningkatkan kesadaran merek dan daya saing di pasar lokal. Penelitian ini menggunakan metode observasi, wawancara, studi literatur, serta analisis SWOT untuk merancang strategi promosi yang efektif. Hasil perancangan menunjukkan bahwa kombinasi media digital dan konvensional, seperti poster, merchandise, dan video promosi di Instagram, mampu menarik perhatian target pasar. Kolaborasi dengan visual artist lokal juga menjadi strategi utama dalam membangun identitas merek dan meningkatkan daya tarik produk. Dengan pendekatan berbasis preferensi audiens, strategi promosi ini diharapkan dapat meningkatkan brand awareness dan loyalitas konsumen, sekaligus mendukung industri kreatif lokal.
Co-Authors Ahmad Khoirul Anam Akhmad Darmawan Anin Ditto Aryoni Ananta Bambang Agus Herlambang, Bambang M. Agung Miftahuddin Suyoto