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All Journal Jurnal Real Riset Nusantara Hasana Journal
Dwi Asri Siti A
Universitas Lampung
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Nursing Social Sciences

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PENGARUH GAYA HIDUP BERBELANJA DAN KETERLIBATAN FASHION TERHADAP PERILAKU PEMBELIAN IMPULSIF DI BUTIK KORE THE LABEL BANDAR LAMPUNG Desty Gita Ramadhanty; Aripin Ahmad; Dwi Asri Siti A
Jurnal Real Riset Vol 4, No 3 (2022): Oktober 2022
Publisher : Jurnal Real Riset

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Abstract

Saat ini dunia fashion berkembang dan banyak trend yang memicu perkembangan fashion. Perkembangan fashion mempengaruhi perilaku pembelian tidak terencana. Fashion merupakan keutuhan dan kesenangan individu. Individu berpakaian mencerminkan karakter diri. Dengan demikian, peneliti memilih judul “Pengaruh Gaya Hidup Berbelanja (Shopping lifestyle) dan Keterlibatan Fashion (Fashion involment) terhadap Perilaku Pembelian Impulsif (Impulse buying) di Butik Kore The Label Bandar Lampung”. Peneliti  dengan tujuan mengetahui pengaruh dari gaya hidup berbelanja dan keterlibatan fashion terhadap perilaku pembelian impulsif di    Butik kore the label Bandar Lampung. Sampel menggunakan teknik purposive sampling dan metode non-probability. Sampel berjumlah 100 responden. Dengan menggunakan analisis regresi linear berganda. Hasil dari penelitian ini : (1) Gaya hidup berbelanja berpengaruh positif signifikasi pada pembelian impulsif produk fashion konsumen Butik kore the label di Bandar Lampung. (2) Keterlibatan fashion berpengaruh positif signifikasi pada pembelian impulsif produk fashion konsumen Butik kore the label di Bandar Lampung dan (3) Gaya hidup berbelanja dan keterlibatan fashion berpengaruh positif signifikasi secara bersama-sama pada perilaku pembelian impulsif produk fashion konsumen Butik kore the label di Bandar Lampung.Kata Kunci : Berbelana, Fashion, Impulsif
PENGARUH E-TRUST DAN ONLINE CUSTOMER REVIEW PADA MINAT PEMAKAIAN PLATFORM PEMBAYARAN FLIP DI BANDAR LAMPUNG Dzakiansyah Ridho Sanggeriho; Driya Wiryawan; Dwi Asri Siti A
Nusantara Hasana Journal Vol. 5 No. 12 (2026): Nusantara Hasana Journal, May 2026
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i12.2173

Abstract

The development of digital technology has driven the increasing use of financial technology (fintech) services in various public financial transaction activities. One of the developing fintech platforms in Indonesia is Flip, which offers interbank transfer services without administrative fees. The problem in this study is whether E-Trust affects the interest in using the Flip payment platform in Bandar Lampung and whether Online Customer Reviews affect the interest in using the Flip payment platform in Bandar Lampung. The purpose of this study is to determine the role of E-Trust on the interest in using the Flip payment platform in Bandar Lampung and to determine the role of Online Customer Reviews on the interest in using the Flip payment platform in Bandar Lampung. This study utilized a quantitative method with a purposive sampling technique. Data were obtained through the distribution of questionnaires to 100 Flip application users in Bandar Lampung. The data analysis technique used was multiple linear regression analysis with the assistance of the SPSS program. The results showed that E-Trust had a positive and significant effect on the interest in using the Flip payment platform in Bandar Lampung. Online Customer Reviews simultaneously had a positive and significant effect on the interest in using the Flip payment platform in Bandar Lampung. This proves to be effective in increasing public interest in using the Flip payment platform.
Co-Authors Aripin Ahmad Desty Gita Ramadhanty Dzakiansyah Ridho Sanggeriho Wiryawan, Driya