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Paradigma Komunikasi Pemasaran Terpadu Merumuskan Strategi Branding Starbucks Kintamani Ekologis Kontekstual Ni Kadek Renita Dwi Handayani; Anak Agung Mia Intentilia
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5673

This research seeks to explore the application of the integrated marketing communications paradigm in developing a branding strategy that is both contextually relevant and environmentally sustainable at Starbucks Kintamani. The study employs a descriptive qualitative approach, gathering data through structured interviews with managers, employees, and other relevant stakeholders. visitors, direct field observations, and document studies related to the coffee shop's marketing activities. The research findings show that Starbucks Kintamani consistently integrates various aspects of marketing communications such as advertising, promotions, events, public relations, direct marketing, digital marketing, and direct selling in building a strong brand image. This approach emphasizes the aesthetic values of nature and environmental conservation that are relevant to the local context, thus creating deep emotional attachment and loyalty from consumers. In addition, this branding strategy provides inspiration for local coffee entrepreneurs in developing an authentic and sustainable brand identity. This study enriches theoretical and practical insights in the field of integrated marketing communications and branding strategies based on environmental values and contextual aesthetics.

DAMPAK STRATEGI EWOM DI TIKTOK DALAM PENINGKATAN MINAT BELI PRODUK SKINTIFIC Made Sri Oriana Laksmi; Ni Putu Yunita Anggreswari; Anak Agung Mia Intentilia; Putu Dyah Permata Korry
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

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The current beauty industry is highly advanced and modern, both internationally and in Indonesia. This technological advancement has had a significant impact on the industry. One beauty brand that has embraced modern technological advancements is Skintific. This study aims to analyze the impact of electronic word-of-mouth (eWOM) strategies, through content published on TikTok, on increasing purchase interest in Skintific products. Skintific utilizes eWOM strategies through TikTok, which strengthen consumer perceptions through user testimonials regarding the quality of Skintific products. The eWOM strategy is highly effective in influencing consumer perceptions and building trust through interactive interactions in comments, duets, or the stitch feature provided by TikTok, which will have a positive effect, namely, content going viral and being effectively conveyed to the entire audience. The author employed descriptive qualitative research and data collection through interviews. The results indicate that the eWOM strategy can have a positive and significant impact on increasing purchase interest in Skintific beauty products. Skintific’s eWOM strategy through Tiktok significantly increased consumer purchase interest and facilitated consumer education about Skintific products.

ANALISIS CUSTOMER RELATIONSHIP MANAGEMENT DALAM MEMPERTAHANKAN LOYALITAS PELANGGAN PADA JASA PENGIRIMAN CARGO Gusti Ayu Alit Cantika Dewi; Putu Dyah Permatha Korry; Anak Agung Mia Intentilia; I Gusti Agung Ananda Putra
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

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Increasingly fierce competition in the cargo delivery service industry requires companies to focus not only on service quality, but also on managing long-term relationships with customers. This study aims to analyze the implementation of Customer Relationship Management (CRM) in building customer relationship quality and its implications for customer loyalty at PT. Tirta Mitra Utama Cargo. This study uses a qualitative approach with a descriptive research type. Data was obtained through in-depth interviews, observations, and documentation of management, operational staff, and selected customers using purposive sampling techniques. Data analysis was conducted using the Miles and Huberman interactive model through the stages of data collection, data reduction, and conclusion drawing. The results show that the implementation of CRM at PT. TMU Cargo has been carried out at the operational level, but it has not been structured and integrated optimally in accordance with Payne and Frow's five core CRM processes, namely strategy development, value creation, multi-channel integration, information management, and performance evaluation. These CRM practices shape the quality of customer relationships, which are reflected in communication skills, company commitment, and customer trust. Responsive and personalized communication is the company's main strength, while limitations in customer data management, information consistency, and performance evaluation have an impact on customer loyalty, which is not yet optimal. This study concludes that a more systematic strengthening of CRM is needed to improve the quality of customer relationships and maintain loyalty in the context of cargo delivery services

Identifying Cultural Diplomacy and Sustainable Development in Sister Province Cooperation of Bali, Indonesia Anak Agung Mia Intentilia
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 14 No. 2 (2024): Reclaiming Cultural Heritage
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2024.v14.i02.p04

While States have traditionally formed the focus of International Relations studies, the contributions of local government actors have become increasingly important in both influencing and responding to the forces of global politics, including in the Global South. In this vein, this preliminary study explores the practice of the local government in initiating sister province cooperation in Bali, Indonesia. This study uses three conceptual frameworks: paradiplomacy, sustainable development, and critical discourse analysis. Primary data were collected through interviews with relevant local government officials in Bali and secondary data were gathered from academic articles, official websites, and online news items. This paper identified two most prominent sectors of this cooperation, namely: tourism and culture. These two areas align with the United Nations Sustainable Development Goals (SDGs). While clearly connected with governmental and international goals, challenges remain in implementing sister province cooperation, achieving continuity among the parties involved, and dealing with funding limitations.

Identifying Cultural Diplomacy and Sustainable Development in Sister Province Cooperation of Bali, Indonesia Anak Agung Mia Intentilia
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 14 No. 2 (2024): Reclaiming Cultural Heritage
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2024.v14.i02.p04

While States have traditionally formed the focus of International Relations studies, the contributions of local government actors have become increasingly important in both influencing and responding to the forces of global politics, including in the Global South. In this vein, this preliminary study explores the practice of the local government in initiating sister province cooperation in Bali, Indonesia. This study uses three conceptual frameworks: paradiplomacy, sustainable development, and critical discourse analysis. Primary data were collected through interviews with relevant local government officials in Bali and secondary data were gathered from academic articles, official websites, and online news items. This paper identified two most prominent sectors of this cooperation, namely: tourism and culture. These two areas align with the United Nations Sustainable Development Goals (SDGs). While clearly connected with governmental and international goals, challenges remain in implementing sister province cooperation, achieving continuity among the parties involved, and dealing with funding limitations.

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