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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia At Tawasul: Jurnal Komunikasi dan Penyiaran Islam JOURNAL OF COMMUNITY SERVICES PUBLIC AFFAIRS NeoRespublica : Jurnal Ilmu Pemerintahan
Nurjanah
Universitas Riau
Religion Humanities Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGEMBANGAN EKOWISATA PANTAI BERBASIS EDUKASI LINGKUNGAN DI DESA MUNTAI BARAT KECAMATAN BANTAN KABUPATEN BENGKALIS Nurjanah
JOURNAL OF COMMUNITY SERVICES PUBLIC AFFAIRS Vol. 2 No. 4 (2022): JCSPA
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46730/jcspa.v2i4.58

Abstract

Pembangunan pariwisata berbasis pengelolaan lingkungan merupakan salah satu sarana edukasi dan pendidikan karakter. Ekosistem di lingkungan pesisir pantai telah banyak memberikan manfaat pada aspek ekonomi, sosial budaya lokal. Namun, di sisi lain berdampak negatif pada lingkungan pesisir yang semakin memburuk akibat abrasi. Salah satu bentuk kepedulian lingkungan adalah peran Ikatan Pemuda Melayu Peduli Lingkungan yang telah membangun jembatan sepanjang 800 meter menuju laut sebagai wisata baru meskipun tingkat abrasinya tinggi, karena wisatawan hanya tertarik pada jembatan yang mengarah ke laut bertemu dengan bebatuan sebagai pemecah gelombang. Namun kondisi bibir pantai sangat memprihatinkan akibat abrasi. Meskipun usaha penanam mangrove sudah dilakukan, namun belum berhasil. Tujuan kegiatan ini untuk menghasilkan solusi pelestarian pantai melalui tanaman mangrove sebagai ekowisata berbasis edukasi lingkungan yang berkelanjutan. Metode digunakan melaui pendampingan, pelatihan dan praktek langsung bersama mahasiswa KKN Integrasi kepada mitra dan kelompok sasaran. Solusi dalam pelaksanaan pengabdian adalah melakukan disukusi bersama tim CDO pertamina. Hasil diskusi antara lain selain penanaman bibit api-api dan penyusunan batu pemecah ombak, juga inovasi akan dikembangkanya Trimba (Triangle mangrove barrier) terbuat dari kayu nibung sebagai pemecah ombak. Kesimpulannya, kegiatan pengabdian dilaksanakan dengan sukses dalam pengembangan mangrove sebagai ekowisata dalam meningkatkan ekonomi berbasis ekonomi kreatif
Strategi Komunikasi Pemasaran Digital pada Media Sosial Instagram dalam Mempromosikan Brand “Everyday Is Saturday” Firas Surya Ramadhan; Suyanto; Nurjanah
NeoRespublica : Jurnal Ilmu Pemerintahan Vol. 4 No. 1 (2022): Edisi Desember
Publisher : Program Studi Ilmu Pemerintahan, FISIP - Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (491.241 KB) | DOI: 10.52423/neores.v4i1.21

Abstract

Tujuan penelitian ini untuk mengetahui bagaimana dan apa saja strategi dan pengelolaan pengembangan Media Sosial Instagram merek Everyday’s Saturday dalam meningkatkan loyalitas konsumen di Instagram, tentang merek brand Everyday Is Saturday di kota Pekanbaru. Dalam penelitian ini penulis menggunakan pendekatan metode kualitatif, namun memberikan penjelasan atas data dan fakta yang ada, diperlukan satu pengujian atau penjelasan yang lebih mendalam dengan menggunakan eksplanasi. Data dan fakta yang berbentuk verbal atau narasi, dijelaskan (eksplanasi) dengan mengemukakan indikator atau kriteria. Teknik pengumpulan data yang dikelompokkan melalui observasi, wawancara dan dokumentasi. Informan dalam penelitian ini berjumlah 6 orang yang diambil berdasarkan teknik purposive, yaitu owner Everyday Is Saturday, admin media sosial Everyday Is Saturday, serta followers dari Everyday Is Saturday yang menggunakan Instagram. Hasil penelitian menunjukan bahwa strategi membangun hubungan dengan konsumen dalam membangun kesadaran suatu merk dengan cara melakukan penggunaan media sosial yang maksimal. Berikutnya strategi membangun merk dalam membentuk brand image dan brand awareness itu sendiri dilakukan dengan cara mengedukasi konsumen melalui strategi di dalam media sosial khususnya instagram.
STRATEGI MEDIA RELATIONS DI ERA DIGITAL DALAM MEMPERTAHANKAN CITRA PERUSAHAAN Vincentius Febrio Berluscony; Nurjanah
AT-TAWASUL Vol 5 No 1 (2026): AT TAWASUL
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v5i1.2834

Abstract

This study examines the media relations strategies implemented by PT Perkebunan Nusantara IV Regional III (PTPN IV Regional III) to maintain its corporate image in the digital era. The analysis primarily focuses on two key elements: the media monitoring and news scoring system as an instrument for reputation evaluation, and the mechanism of publication synergy through partner media networks. This study employs a descriptive qualitative method utilizing participatory observation and document analysis. The research was conducted during the ”Magang Berdampak (Diktisaintek)” internship program at the Public Relations Division of PTPN IV Regional III from January 21 to May 22, 2026. The findings indicate that the company's media relations strategy operates on three pillars: (1) the production of creative content for corporate visual branding; (2) a sentiment-based news scoring system (positive, neutral, negative) drawing on Coombs' (2007) signal detection concept as an early detection mechanism for reputational crises; and (3) strategic partnerships with 13 local and national media outlets, fostering a mutually beneficial relationship between brand exposure and news credibility. Quantitative data from the scoring recapitulation demonstrates a significant upward trend, increasing from 67,270 points (February 2026) to 258,445 points (May 2026), which indicates the effectiveness of the executed communication strategies. This study contributes to the understanding of Public Relations practices in agribusiness State-Owned Enterprises (SOEs) during the digital era, particularly regarding the integration of Agenda Setting Theory, Signal Detection, and Image Theory as a foundation for adaptive reputation management
Leveraging Digital Communication Technology to Reduce Stunting: Evidence from the e-HDW Application in Bengkalis District, Riau Province - Indonesia Chelsy Yesicha; Suyanto; Nurjanah; Ismandianto; Tutut Ismi Wahidar
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 10 No. 2 (2025): December 2025 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v10i2.1229

Abstract

Stunting remains a critical public health issue in Indonesia, particularly in underdeveloped areas such as Bengkalis District. This study aims to analyze the effectiveness of communication strategies—specifically the implementation of the e-HDW (Human Development Worker) application—in reducing stunting prevalence, grounded in the Diffusion of Innovation theory and Health Belief Model to understand technology adoption and behavior change processes. This research applied a descriptive qualitative case study approach involving structured questionnaires, interviews, and documentation. Informants included local government officials, healthcare workers, and Human Development Cadres (KPM). The main outcome measured was the effectiveness of the e-HDW communication tool in increasing knowledge and adoption of stunting prevention behavior at the community level. The results indicate that the e-HDW application facilitated real-time nutrition monitoring and enhanced cross-sector collaboration, contributing to a measurable decline in stunting prevalence from 21.9% (2021) to 12.6% (2024). This supports previous findings that digital health interventions can significantly improve public health outcomes when combined with community-based communication strategies. The findings align with the theoretical framework, showing that communication agents like KPM accelerated technology adoption and behavior change. In conclusion, the e-HDW app is not merely a technical tool but an effective communication platform that fosters awareness, behavioral change, and inter-agency coordination. This study highlights the strategic role of communication technology in public health interventions and suggests replicability for similar contexts across Indonesia.
Co-Authors Firas Surya Ramadhan Ismandianto Suyanto Suyanto Tutut Ismi Wahidar Vincentius Febrio Berluscony Yesicha, Chelsy