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Journal : Proceedings of International Conference on Multidiciplinary Research

Human Capital Development Challenges During the COVID-19 Pandemic Eva Nadya; Maryam Maryam; Filia Hanum; Kasmaniar Kasmaniar; Arsyad Arsyad
International Conference on Multidisciplinary Research Vol 5, No 2 (2022): ICMR
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/pic-mr.v5i2.5418

Abstract

The concept of human capital and strategic human resource management are critical to ensure success. Human capital is crucial to increase assets and give long-term advantages to both an enterprise and a country. However, the COVID-19 pandemic which began in early 2020 and still continues today is the reason behind the issues of health deterioration and low life expectancy rates. Similarly, the quality of learning suffered severe disturbance during the pandemic. As a result, this situation is critical for the overall development of human capital in Indonesia. The government's challenging task in the future is to develop a plan to ameliorate the situation in different affected areas such as health, education, and employment. This article examines various literature and supporting data that are relevant to the role of human capital in development in a country, current conditions, obstacles, achievements, and strategies that must be implemented in the framework of recovery from disruptions caused by the global economic crisis and the COVID-19 pandemic, both of which disrupted the overall economic order. This report also illustrates how Indonesia's situation improves human capital while also highlighting its successes. Keywords: Human Capital, Strategic Management, COVID-19 Pandemic, Human Development  
Factors Affecting the Competitiveness of Local Products in Bak Bili Leather Weaving Crafts Made from Bili Trees or Bemban Trees in Aceh Besar Radhiana Radhiana; Kasmaniar Kasmaniar; Mukhdasir Mukhdasir
International Conference on Multidisciplinary Research Vol 5, No 1 (2022): ICMR
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/pic-mr.v5i1.5264

Abstract

The purpose of this study was to determine the factors that influence the competitiveness of local products on Bak Bili woven leather craftsmen made from Bili trees or Bemban trees in Aceh Besar on the marketing performance of MSME products in Aceh Besar. The population of this study consisted of 112 Bak Bili leather woven craftsmen, and the sampling technique using the census method was obtained so that the sample in this study was the same as the total population of 112 people. Sources of data in this study using primary data. The method of data analysis in this study used multiple linear regression analysis. The results showed that simultaneously digital marketing variables, product quality, and price had a significant effect on the competitiveness of local products on Bak Bili woven leather craftsmen made from Bili trees or Bemban trees in Aceh Besar. Then the results of the partial test where the digital marketing variables, product quality and price have a significant effect on the competitiveness of local products. The magnitude of the influence of digital marketing on the competitiveness of local products is 0.392 or 39.2%, and the product quality variable affects the competitiveness of local products. The magnitude of the influence of product quality on the competitiveness of local products is 0.275 or 27.5%, while the price variable also affects the competitiveness of local products, which is 0.228 or 22.8%. Keywords: Digital Marketing, Product Quality, Product Competitiveness, Bak Bili Crafts.