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All Journal International Journal of Economics Development Research (IJEDR) International Journal of Social Science Journal of Innovation Research and Knowledge Media Bina Ilmiah
Muhammad Sultan Hali
Politeknik Pariwisata Lombok
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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RUDAT DANCE SHOW PROMOTES MANDALIKA ON MOTO GP Muhammad Sultan Hali; Khairil Anwar
International Journal of Social Science Vol. 2 No. 2: Agustus 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v2i2.3100

Abstract

Rudat dance used to perform in traditional Sasak culture called Begawe, roah-thankful ceremonial culture based on primitif way. This nowadays left by millenial and Zillenial. Then pursued to state the problem that how to utilization of the Rudat Dance for the Mandalika Moto GP Event. This research find that Rudat can be perform to be useful Dance for this International event. This research finding indicated two types of Rudat can be used to be shown in tourism persfective. Therefore Rudat can be developed to be one of the target traditional culture to utilized by all stakeholders those who envolved to promote rudat as one of attractive for tourism event.
MODEL PENGELOLAAN HOMESTAY DENGAN PENDEKATAN KEBERLANJUTAN, KEARIFAN LOCAL DAN BUDAYA, KEHARMONISAN SERTA KETERLIBATAN STAKEHOLDER DI KAWASAN GEOPARK RINJANI DAN KAWASAN GUNUNG API PURBA DESA NGLANGGERAN YOGYAKARTA Yoyok Antoni; Muhammad Sultan Hali; Dimas Purnama Dewata
Media Bina Ilmiah Vol. 17 No. 10: Mei 2023
Publisher : LPSDI Bina Patria

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Abstract

Penelitian ini bertujuan  untuk mengetahui model pengelolaan homestay dengan pendekatan  keberlanjutan, kearifan local dan budaya, keharmonisan serta  keterlibatan stakeholder di kawasan Geopark Rinjani Lombok dan Kawasan Gunung Api Purba Nglanggeran Yogyakarta. Pendekatan yang dilakukan dalam penelitian kualitatif ini secara interaktif dan partisipatoris. Pendekatan secara interaktif dan partisipatoris dengan pengelola, masyarakat,  stakeholder/pemerintah daerah serta tetap mengedepankan kearifan local di kawasan Geopark Rinjani Lombok dan kawasan gunung api purba Nglanggeran Yogyakarta. Pertama, pendekatan keberlanjutan dalam pengelolaan homestay di kawasan geopark Rinjani Lombok dan kawasan gunung api Nglanggeran, dibutuhkan peran dan keterlibatan tokoh masyarakat, pemuda, dan pemerintahan tingkat desa, kabupaten serta  provinsi   untuk mengembangkan desa tersebut menjadi desa wisata dengan ketersediaan aksesibilitas serta alam yang mendukung. Kedua, Pendekatan kearifan local dalam pengelolaan homestay di kawasan geopark Rinjani Lombok dan kawasan gunung api Nglanggeran salah satunya model/bentuk bangunan homestay  sesuai dengan daerah dimana homestay itu berada. Nilai budaya yang melekat dimasyarakat, masih memegang pada norma-norma yang berlaku di masyarakat setempat. Ketiga, pendekatan keharmonisan dalam pengelolaan homestay di kawasan geopark Rinjani Lombok dan kawasan gunung api Nglanggeran dengan menjalin komunikasi seintens mungkin dengan masyarakat untuk menjaga kondisi alam sebagai potensi desa wisata secara berkesinambungan dan berkelanjutan. Dan kelima,  pendekatan keterlibatan  stakeholder/pemerintah, perguruan tinggi, maupun Lembaga Swadaya Masyarakat (LSM/NGO) dalam pengelolaan homestay di kawasan geopark Rinjani Lombok dan kawasan gunung api Nglanggeran untuk peningkatan kapasitas SDM dalam mengelola desa wisata khususnya homestay melalui pelatihan ataupun pengembangan yang lainnya dilakukan secara berkelanjutan dan berkesinambungan
EVALUASI KEPUASAN TAMU HOMESTAY MELALUI ONLINE TRAVEL AGENT – OTA: STUDI NETNOGRAFI PADA HOMESTAY DI KUTA MANDALIKA Muhammad Sultan Hali; Abdul Hanan; Rahman Hidayat
Journal of Innovation Research and Knowledge Vol. 3 No. 5: Oktober 2023
Publisher : Bajang Institute

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Abstract

Online Travel Agent – OTA is a stakeholder that has a very significant role in the number of guests who will stay using the homestay. Mandalika is a destination that has a lot of homestay perpetrators, where they make accommodation efforts to support the amount of accommodation that guests need. However, this can have a positive or negative impact on the destination image of the services and facilities available. The study uses a netnographic study where data is taken from the application as well as the OTA and Homestay online sites analyzed for the evaluation of guest satisfaction. With this approach found on OTA that the satisfaction of guests staying in a homestay in the area of Mandalika can be evaluated from the hygiene, services and hospitality of facilities and property facilities. This survey reveals based on the guest satisfaction theory that the homestays with OTA developers require hygiene standards and facilities as well as services that can be displayed on the OTA in detail to meet the expectations of the guests who book through OTA or other online system
Marketing Strategy Through Digital Marketing Efforts to Increase Occupancy in Homestay in Kuta Lombok Firman Koma Febdilan; Muhammad Sultan Hali; Ayu Gardenia Lantang
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6455

Abstract

This research aims to find out what strategies are used by the homestay managers in an effort to increase occupancy for visits to homestays in Kuta Mandalika, Central Lombok. This research also aims to find out what The influence of online reservations on increasing visits to the Kuta Mandalika Lombok homestay Middle. This research uses a qualitative descriptive method. Data collection was carried out using interview, observation and documentation techniques. Meanwhile, data analysis is used by identifying, understanding, and organizing the data that has been obtained through observations, interviews, literature reviews, focus group discussions and documentation. Through p It can be stated that the homestay manager in Kuta Mandalika, Central Lombok using strategies in homestay marketing through digital marketing as well Online reservations have a significant influence in increasing occupancy visit the Mandalika Kuta homestay, Central Lombok. It can be concluded that the manager Many homestays use the Facebook platform to market homestays in Kuta Mandalika Lombok
Co-Authors Abdul Hanan Ayu Gardenia Lantang Dimas Purnama Dewata Firman Koma Febdilan Khairil Anwar Rahman Hidayat Rizal Kurniansah Yoyok Antoni