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All Journal International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Engagement and Empowerment (IJE2)
Andi Hasryningsih Asfar
Pakuan University, Indonesia
Humanities Economics, Econometrics & Finance Education Other

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THE ROLE OF PRICE AND LOCATION ON CUSTOMER SATISFACTION IN GRIYA SUTERA BALARAJA HOUSING Andi Hasryningsih Asfar; Icin Quraysin; Ika Pratiwi; Martinus Tukiran
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 3 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i3.113

Abstract

Housing is a significant need for society. All products developers offer to consumers must be oriented to consumer needs. One factor that is often considered by consumers when buying a house is price. Companies must determine the right price to target consumers interested in purchasing the marketed products. Currently, the price is still occupying the top spot. Location is also essential because a strategic location will make consumers feel comfortable. With a reasonable price and location, it is hoped that consumers will be satisfied with the products they buy. This study examines the partial effect of cost, location's partial impact on customer satisfaction, and their simultaneous effect on customer satisfaction at Griya Sutera Balaraja Housing. The population in this study was 110 heads of families, with a total sample of 55 charges of families. The results showed that the price variable based on the results of the t-test obtained a t-count value of 3.564 > t table (2.007), the results of the location t-test got a t-count value of 5.899 > t table 2.007, and the F test results obtained an F count value of 46.893 > F table 3.17. It means that partially and simultaneously, price and location affect consumer satisfaction
DIGITAL MARKETING STRATEGY THROUGH SOCIAL MEDIA IN INCREASING THE SALES OF THE FLOWER BUCKET BUSINESS IN SERANG Icin Quraysin; Ika Pratiwi; Andi Hasryningsih Asfar; Martinus Tukiran
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 3 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i3.117

Abstract

A marketing Strategy is a series of integrated actions towards a sustainable competitive advantage. Meanwhile, marketing strategies and tips from the seller's point of view (4P) are a strategic place (place), quality product (product), competitive price (price) and vigorous promotion (promotion). Total customer satisfaction is the ultimate goal and marketing strategy concept (Total Customer Statistics). Flower bouquet marketing strategy by utilizing social media the study aims to find out how the marketing strategy for a digital flower bouquet business through social media is to increase sales and what are the obstacles and challenges to marketing flower bouquets by utilizing social media. The research method used is qualitative, The results of the study explain that increasing the sales results of flower bouquet entrepreneurs in Serang City with social media marketing strategy steps for small-scale businesses using WhatsApp, Instagram and Facebook, namely: social media marketing strategies by building credibility, attracting potential customers, building relationships on social media, sharing content, create valuable content, use good and interesting images, crowdsource interesting and authentic content, participate in online groups and communities, use social media as a space to have interesting conversations and limit social media platforms
ENTREPRENEURSHIP COUNSELING FOR BADUY IN IKAT WEAVING BUSINESS ENHANCES COMPETITIVE ADVANTAGE Hari Muharram; Andi Hasryningsih Asfar; Icin Quraysin; Ika Pratiwi
International Journal of Engagement and Empowerment Vol. 2 No. 3 (2022): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v2i3.83

Abstract

Development of Baduy Ikat Woven Cloth gives hope big to the artisans weaving with an opening object tour of Baduy, which has been closed for a long time because of the Covid-19 pandemic. However thereby, competition businesses with the same effort require artisans to increase their competence by accepting new knowledge from outside area ethnic groups Baduy like knowledge about entrepreneurship, the importance of branding for the product, financial and marketing strategy including inside it is the promotion for increase power product competitiveness the weaving permanent attracted by incoming consumers to Baduy or special parties come for buy product for sale back. Management effort Baduy woven cloth still needs to be conducted professionally for face power increasingly competitive moment this. Form Devotion is Counseling Entrepreneurship by giving knowledge directly to the place craftsman tenin baduy with the hope that they could touch now to the people, especially the perpetrators, effortlessly
Co-Authors Hari Muharram Ika Pratiwi Martinus Tukiran Quraysin, Icin