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All Journal Jurnal Ekonomi dan Pendidikan JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Ekonomi Journal of Trends Economics and Accounting Research Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Ilmiah Multidisiplin (JUKIM)
Aji Sukarno
Universitas Gunadarma
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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ANALISIS KINERJA KEUANGAN PERUSAHAAN DENGAN MENGGUNAKAN METODE EVA DAN MVA PADA PT. TELEKOMUNIKASI TBK DAN PT. INDOSAT TBK (PERIODE 2017-2019) Maulana Ramadhoni Sugeha; Aji Sukarno
Jurnal Ilmiah Multidisiplin Vol. 1 No. 06 (2022): November: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v1i06.349

Abstract

Economic Value Added (EVA) merupakan pengukur kinerja keuangan perusahaan yang dapat dengan mudah diintegrasikan dalam aktivitas perusahaan sehari-hari, karena semua pengurangan biaya dan kenaikan pendapatan ada di dalam perhitungan EVA. Market Value Added (MVA) merupakan selisih antara nilai pasar dan modal yang diinvestasikan. Apabila pasar menghargai perusahaan itu melebihi nilai modal yang diinvestasikan, berarti manajemen telah menciptakan nilai bagi pemegang sahamnya. Menurut perhitungan yang telah dilakukan peneliti, dengan metode EVA dan MVA selama 3 tahun periode 2015 – 2017, dapat dilihat bahwa PT Telkom Tbk dan PT Indosat Tbk merupakan perusahaan yang baik kinerja keuangannya, karena mampu menghasilkan laba serta nilai tambah ekonomis bagi perusahaan yang sangat berpengaruh bagi para kreditur dan pemegang saham untuk menanamkan modalnya.
THE EFFECT OF SOCIAL MEDIA MARKETING AND SERVICE QUALITY ON PURCHASE DECISIONS ON NETFLIX STREAMING SERVICES WITH PERCEPTION MEDIATION Ranti Cahyati; Komsi Koranti; Aji Sukarno; Fani Yulia Rosyada
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to analyze the effect of social media marketing and service quality on purchasing decisions on Netflix streaming services by mediating brand perception. The analytical method in this study uses qualitative primary data. The data used in this study using a questionnaire instrument and valid data collected as many as 120 respondents. The sampling method in this research is purposive sampling. The analytical tool used is PLS (Partial Least Square). The test stages carried out are: convergent validity test, discriminant validity test, composite reliability test, Cronbach’s alpha test, coefficient of determination test (R2), predictive relevance (Q²), goodness of fit (GoF) and hypothesis testing. The testing tool used is SmartPLS. The results show that social media marketing and service quality affect brand perceptions, but social media marketing does not affect purchasing decisions, service quality and brand perceptions affect purchasing decisions, social media marketing and service quality affect purchasing decisions by mediating brand perceptions.
ANALISIS PENGARUH PRODUK, PROMOSI dan DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA BELANJA ONLINE DENGAN KEPUASAN KONSUMEN SEBAGAI INTERVENING Joko Utomo; Julius Nursyamsi; Aji Sukarno
Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2023): Februari: Jurnal Ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jekma.v2i1.472

Abstract

Perkembangan media pemasaran berbasis digital telah merubah paradigma cara masyarakat melakukan pembelajaan berbasis online dan muncul media sosial memberikan sarana dalam melakukan pemesaran secara digital, salah satu media digital tersebut adalah Tiktok Shop, memberikan lansekap dalam pembelanjaan secara online. Tujuan penelitian ini adalah menganalisis pengaruh kualitas produk, promosi, dan digital marketing terhadap keputusan pembelian melalui variabel kepuasan konsumen sebagai variabel intervening studi empiris tempat belanja online pada pengguna Tiktok Shop di wilayah kota Depok. Model analisis pengujian menggunakan model persamaan struktural dengan menggunakan aplikasi Smart PLS 3.0, SPSS dengan analisis deskriptif dan inferensial. Data yang digunakan adalah data primer. Pengumpulan data dilakukan dengan menyebar kuesioner berisi 47 pernyataan kepada 200 responden. Metode pengambilan sampel adalah nonprobability sampling dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa variabel Kualitas Produk, Promosi, dan Digital Marketing berpengaruh positif dan signifikan terhadap Kepuasan Konsumen. Variabel Kualitas Produk, Promosi, dan Digital Marketing berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Variabel Kepuasan Konsumen berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Variabel Kualitas Produk dan Digital Marketing berpengaruh positif dan signifikan terhadap Keputusan Pembelian melalui Kepuasan Konsumen sendangkan variabel Promosi positif dan tidak berpengaruh signifikan terhadap Keputusan Pembelian melalui Kepuasan Konsumen.
Determinan Intellectual Capital Disclosure Pada Perusahaan LQ45 Yang Terdaftar di BEI Desy Lusiana Situmorang; Aji Sukarno; Joko Utomo; Budi Santosa
Journal of Trends Economics and Accounting Research Vol 3 No 4 (2023): June 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v3i4.616

Abstract

The purpose of this study was to determine the effect of managerial ownership, institutional ownership, foreign ownership, government ownership, profitability, and leverage on intellectual capital disclosure. The population in this study is LQ45 companies listed on the Indonesia Stock Exchange in 2016-2018. The method used in this study is purposive sampling, with the following criteria: 1) Companies listed on the LQ45 Index throughout 2016-2018 on the Indonesia Stock Exchange (IDX). 2) Companies that were successively registered in the LQ45 Index throughout 2016-2018 3) Companies that published annual reports in a row during 2016-2018 as of April 31, 2019. The sample used was secondary data from Indonesia Stock Exchange (IDX), which is an annual report of 75 companies. The analysis technique used is multiple linear regression. The results showed that government ownership, profitability and leverage had a positive effect on intellectual capital disclosure. While managerial ownership, institutional ownership and foreign ownership have no effect on intellectual capital disclosure.
Keputusan Pembelian pada Layanan PayLater: Peran Persepsi Kemudahan, Persepsi Risiko, dan Kepercayaan Darmadi Darmadi; Bagus Nurcahyo; Aji Sukarno; Hadir Hudiyanto; Martani Martani; Vely Randyantini; Ika Puji Saputri
Journal of Business and Economics Research (JBE) Vol 7 No 2 (2026): June 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i2.10211

Abstract

The rapid development of digital technology has driven the growth of Buy Now Pay Later (BNPL) or PayLater payment services, which are increasingly used in e-commerce transactions. This study aims to analyze the effects of perceived ease of use, perceived risk, and trust on purchasing decisions using the PayLater payment method. The study was conducted among consumers in West Jakarta who had previously used PayLater services through Shopee PayLater, GoPay PayLater, and Kredivo applications. The independent variables in this study consist of perceived ease of use, perceived risk, and trust, while the dependent variable is purchasing decision. This study employed a quantitative approach using primary data collected through online questionnaires distributed via Google Forms. The sampling technique used was purposive sampling, with a total of 100 respondents who met the research criteria. The data were analyzed using multiple linear regression with the assistance of IBM SPSS software, including validity testing, reliability testing, classical assumption tests, and hypothesis testing through the t-test. The results indicate that perceived ease of use and trust have a positive and significant effect on purchasing decisions using the PayLater payment method. In contrast, perceived risk does not have a significant effect on purchasing decisions. Furthermore, trust is the most dominant variable influencing purchasing decisions compared to the other variables. These findings suggest that the level of trust and the ease of using the service are the primary factors encouraging consumers to adopt the PayLater payment method in digital transactions. This study provides an empirical contribution to enriching the literature on consumer behavior in Buy Now Pay Later (BNPL) services and offers insights for fintech and e-commerce companies to enhance trust and service convenience in order to encourage consumers' purchasing decisions.
ANALISIS EMPIRIS FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PEMBELIAN ROTI’O PADA GENERASI Z Komsi Koranti; Aji Sukarno; Fani Yulia Rosyada; Budi Wahyudi; Budi Santosa
Jurnal Ekonomi dan Pendidikan Vol. 23 No. 1 (2026)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jep.v23i1.97880

Abstract

Penelitian ini bertujuan untuk menganalisis secara empiris faktor-faktor yang memengaruhi keputusan pembelian ROTI’O pada generasi Z yang dirumuskan melalui pengaruh dari variabel-variabel kualitas produk, inovasi produk dan promosi secara parsial dan simultan terhadap keputusan pembelian Roti O, serta melihat variabel manakah determinan paling dominan. Metode analisis pada penelitian ini menggunakan data primer kuantitatif. Tahap uji yang dilakukan adalah: uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, uji regresi linier berganda, uji t, uji F, dan uji koefisien determinasi menggunakan alat bantu SPSS. Data penelitian diperoleh menggunakan instrumen kuesioner dan data valid yang berhasil dikumpulkan adalah 125 responden. Metode pengambilan sampel dalam penelitian ini adalah non probability sampling dengan menggunakan teknik purposive sampling. Hasil penelitian ini menunjukkan bahwa variabel kualitas produk, inovasi produk, dan promosi secara parsial maupun simultan berpengaruh positif dan signifikan terhadap keputusan pembelian. Promosi menjadi faktor yang paling dominan dalam memengaruhi keputusan pembelian.
Co-Authors Bagus Nurcahyo Budi Santosa Budi Wahyudi Darmadi Darmadi Desy Lusiana Situmorang Fani Yulia Rosyada Fani Yulia Rosyada Hadir Hudiyanto Ika Puji Saputri Joko Utomo Julius Nursyamsi Komsi Koranti Komsi Koranti Laksono Trisnantoro Martani Martani Maulana Ramadhoni Sugeha Ranti Cahyati Vely Randyantini