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All Journal HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Indonesian Journal of Islamic Literature and Muslim Society Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Syarikat : Jurnal Rumpun Ekonomi Syariah EKUITAS (Jurnal Ekonomi dan Keuangan) JURNAL LENTERA BISNIS Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal La Bisecoman Share: Jurnal Ekonomi dan Keuangan Islam Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Ahmad Muhaisin B. Syarbaini
Universitas Islam Negeri Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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The Competition of the Insurance Company in Medan City is Undermined by the Quality of the Agent's Work Bastanta Sinulingga; Nurul Jannah; Ahmad Muhaisin B. Syarbaini
Journal La Bisecoman Vol. 5 No. 4 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i4.1448

Abstract

The purpose of this research is to determine factors that determine competitiveness of PT. AJS Bumiputera Medan in relation to the insurance market in Medan with an emphasis of SOPs and convergence between products and services. In the present study, the research adopted a descriptive qualitative research method of data collection that entailed conducting a series of interviews with in-formants to understand the efficacy of SOPs and service strategies. The study also established that operational Standard Operating Procedures (SOPs) are crucial for continual service delivery and keep service contracts regular, but adherence forces organizations to stay rigid in executing processes, thus lacking sufficient strategic maneuverability space to overcome the variety of issues and capture the variety of demands in clients’ growing markets. The paper discusses the degree of standardisation of services and the role of ‘vehicle’ of service encounters, in relation to the flexibility of SOPs to respond to clients’ needs. Besides, the study focuses on the importance of communication in linking product lines with services offered in the organization. One of the external factors is the agent’s capacity to effectively explain the value and the benefits of the insurance products, more especially in relation to the client’s financial status; this is deemed critical in enhancing the exploitation of the market and enhancing the client’s retention especially in a world that is earmarked by economic insecurity.
ANALISIS PARTISIPASI PROGRAM ASURANSI NELAYAN MANDIRI TERPERCAYA DI KOTA SIBOLGA Nur Aisyah; Muhammad Syukri Albani Nasution; Ahmad Muhaisin B Syarbaini Tanjung
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1213

Abstract

The purpose of this research is to analyse the participation of the trusted independent fishermen insurance program in sibolga city. Descriptive qualitative research type. Data collection methods are observation, interview and documentation. Information in this research totalled 5 people from small fishermen and traditional fishermen and the main informant in this research was the sibolga city marine and fisheries office. The number of fishermen who participated in the independent fisherman insurance programme in sibolga city amounted to 800% of fishermen or 69% of this programme recorded since 2012 and this is the first life insurance provided to fishermen. While the number of fishermen who do not participate in the independent fishermen insurance programme is 359 fishermen or 31%. The reason for fishermen who do not participate in the independent fishermen's insurance programme is because fishermen think that there are many cases of fraudulent insurance and fishermen are wary of the programme, then low public knowledge of the independent fishermen's insurance programme, besides that they also think that by following the insurance, they pray for us to be harmed in business. Whereas this government programme is very helpful to the community in the event of accidents and unwanted events when sailing for fishing.
SWOT & QSPM as A Strategy to Increase Customer Loyalty of Ekawarsa Plus Partners at AJB Bumiputera 1912 Medan Rahma Wulan Suci Nasution; Muhammad Syahbudi; Ahmad Muhaisin B. Syarbaini
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 2 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/b4g3j973

Abstract

The cause of the decrease in the number of policies is due to a strategy to increase customer loyalty that is lacking in the company, where this strategy has a very big impact on increasing or decreasing the number of policies on the product chosen by each customer. Customer loyalty is a form of customer commitment to a product repeatedly and even permanently. Mitra Ekawarsa Personal Accident is a form of self-protection from risks that might occur. Qualitative research is obtained from primary data sources by conducting direct observations at companies, conducting interviews, secondary data is complementary data used as a basic reference for theory, obtained through jurnals, etc. The aim of this research is to find out how to increase loyalty to a Mitra Ekawarsa Plus Personal Accident product at the AJB Bumiputera 1912 Mean company using SWOT & QSPM analysis. The ST strategy in this research is making a strategy by applying the company's internal strengths so that it can avoid or minimize the consequences of several threats originating from foreign companies. The results of this stage show that increasing numbers of employees in the marketing department who are honest and responsible has the highest TAS score with a value of 4.905. Thus, increasing the number of employees in the marketing department who are honest and responsible is a recommended strategy that companies should implement in order to increase customer loyalty to the company.
DEVELOPMENT OF CREATIVE ECONOMY BASED BUSINESS IN BALI PROVINCE Imsar; Purnama Ramadani Silalahi; Ahmad Muhaisin B Syarbaini
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 9 No 2 (2025): June
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2025.v9.i2.7089

Abstract

This multisite study aims to identify common patterns and develop new propositions and theories based on research conducted at two locations: The Keranjang Bali and Krisna Oleh-Oleh Bali. Using a qualitative approach with a case study and multisite design, this study collects primary data through interviews and observations, while secondary data is obtained from documentation. Data analysis is conducted using both single-site and cross-site methods. The findings reveal differences in income enhancement strategies between the two businesses within the context of creative economy-based MSME. The Keranjang Bali provides employees with opportunities to increase their income by channeling their creativity, supported by capital from business owners, one example being the Solar Tees t-shirt product. To overcome obstacles in MSME development, both businesses enhance human resource skills by providing training to prospective employees before they become permanent staff. Additionally, the Department of Cooperatives and MSME plays a crucial role in supporting business development within the community. The expected outcome of this research is to offer effective strategies for improving employee and business owner income by positioning employees and the community as agents of change, driving innovation in creative economy-based MSME.
Co-Authors Anjali Marwiyah Siregar Ayu Wulandari Bastanta Sinulingga Dharma, Budi Hendra Harmain Imsar Imsar Imsar Jannah, Nurul Kamilah, K Khofifah Sari Hasibuan Khoirul Tamimi Maidalena Maidalena Marliyah Muhammad Hasby Muhammad Syahbudi Muhammad Syukri Albani Nasution Muhammad Yafiz Mutiara Rahmah Nur Aisyah Purnama Ramadani Silalahi Rahma Wulan Suci Nasution Zuhrinal M. Nawawi