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All Journal JMM (Jurnal Masyarakat Mandiri) Sebatik PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat MOVE: Journal of Community Service and Engagement Agrivet: Jurnal Ilmu-ilmu Pertanian dan Peternakan
Bayu Meindrawan
Universitas Sultan Ageng Tirtayasa
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Digital Marketing Training for MSMEs to Increase Marketing Channel of Local Banten Product Septariawulan Kusumasari; Fitria Riany Eris; Yudi LA Salampessy; Anggoro Suryo Pramudyo; Ratna Mega Sari; Bayu Meindrawan; Vega Yoesepa Pamela; Winda Nurtiana; Nezly Nurlia Putri; Karmelia Nurrohmah
MOVE: Journal of Community Service and Engagement Vol. 2 No. 2 (2022): November 2022
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v2i2.145

Abstract

This community service activity is a digital marketing training conducted by a lecturer of Food Technology Study Program, Sultan Ageng Tirtayasa University to the people of Ciborang Village, Kadubeureum Village, Pabuaran District, Serang Regency. The purpose of this service activity is to provide training and practical knowledge of management knowledge in helping the people of Ciborang Villages represented by MSMEs Karisma Creativa, to improve the marketing of Banten local products with digital marketing strategies. The methods used are survey and direct material delivery, as well as simulations and discussions on digital marketing strategies. The results obtained were that the people of Ciborang Village, especially MSMEs Karisma Creativa member, were very enthusiastic in training and discussions. The results of this training are expected that the people of Ciborang Village, especially MSMEs Karisma Creativa, can optimize the use of the marketplace as a marketing tool to Increase Marketing Channel of Local Banten Product.
PELATIHAN PEMBUATAN MUFFIN TALAS BENENG DI YAYASAN UMMATAN WASATHON, KECAMATAN KASEMEN, KOTA SERANG SEBAGAI PEMANFAATAN PANGAN LOKAL Winda Nurtiana; Bayu Meindrawan
Sebatik Vol. 27 No. 1 (2023): Juni 2023
Publisher : STMIK Widya Cipta Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46984/sebatik.v27i1.2277

Abstract

Kegiatan pengabdian masyarakat berupa pelatihan pembuatan muffin Talas Beneng dilakukan oleh dosen Program Studi Teknologi Pangan, Fakultas Pertanian, Universitas Sultan Ageng Tirtayasa dalam rangka hilirisasi salah satu riset yang merupakan bagian dari pengembangan pangan lokal untuk meningkatkan diversifikasi pangan lokal menuju ketahanan pangan. Pengabdian ini dilakukan pada pengurus dan anggota Yayasan Ummatan Wasathon, Kecamatan Kasemen, Kota Serang. Talas Beneng merupakan umbi indigenous khas Kabupaten Pandeglang yang kaya akan serat pangan dan senyawa fungsional lain seperti karotenoid dan pati resisten yang baik bagi kesehatan, akan tetapi pemanfaatannya belum optimal. Selama ini pemanfaatannya hanya digoreng dan dikukus. Salah satu cara untuk memperkenalkan talas beneng adalah mengaplikasikan pada pangan yang disukai oleh masyarakat seperti produk bakery contohnya muffin. Muffin merupakan quick bread yang pembuatannya sangat mudah dan cepat karena tidak menggunakan ragi dan tidak memerlukan fermentasi, serta harga jualnya cukup terjangkau. Selama ini pembiayaan Yayasan Ummatan Wasathon cukup bergantung pada penjualan cuanki yang diproduksinya, sehingga perlu ada sumber pembiayaan lain untuk mendukung kegiatan sehari-hari yayasan. Hasil pengabdian yang diperoleh peserta sangat antusias dalam mengikuti pelatihan dan diskusi. Hal yang diharapkan muffin Talas Beneng dapat diproduksi dan dijual dengan harga yang bersaing sehingga dapat menjadi pemasukan lain Yayasan Ummatan Wasathon. Selain itu, pemanfaatan talas beneng pada muffin diharapkan dapat meningkatkan diversifikasi pangan lokal sehingga Talas Beneng menjadi lebih dikenal oleh masyarakat.
Tinjauan sistematis penggunaan sinbiotik sebagai bahan aditif yang berpengaruh pada produktivitas, status kesehatan, serta kualitas daging ternak unggas Harvey Febrianta Febrianta; Dave Mangindaan; Bayu Meindrawan
Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) Vol. 13 No. 1 (2025): Juni
Publisher : Fakultas Pertanian Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/agrivet.v13i1.13382

Abstract

Synbiotic is a combination of probiotics and prebiotics that provide benefits for improving feed digestibility and the balance of microorganisms in the digestive tract of poultry to support health. In the context of synbiotics, probiotics act as living microorganisms that inhabit the digestive tract, while prebiotics serve as food for these probiotics. This combination aims to enhance the positive effects of live microorganisms and facilitate their proliferation in the intestine. The use of synbiotics in basal feed can reduce feed costs so that farmers get higher profits. Therefore, we conducted a systematic literature review of published studies related to the use of synbiotics in poultry in terms of composition, method of use, and results obtained. There are more than 1200 titles displayed related to nutritional supplements obtained from data extracts on Scopus as a result of searching the database. Subsequently, the screening stage was carried out so that 36 relevant journals were discussed in detail in this systematic review. The results of the mapping and review of the articles showed that synbiotic supplementation has a positive effect on productivity as well as being able to inhibit the growth of pathogenic bacteria and increase the shelf life of poultry meat.
PENINGKATAN KOMPETENSI PEMASARAN DIGITAL BAGI KELOMPOK WANITA TANI MELALUI PELATIHAN LITERASI DIGITAL DENGAN PENDEKATAN PARCIPATORY LEARNING Farah Putri Wenang Lusianingrum; Bayu Meindrawan; Vega Yoesepa Pamela; Fitria Riany Eris; Aulia Rahma Fardani; Marni Sintiasari
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 1 (2026): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i1.36372

Abstract

Abstrak: Permasalahan prioritas yang dihadapi oleh KWT Desa Pasanggrahan tentang rendahnya kompetensi pemasaran digital anggotanya mendorong diimplemntasikan program pengabdian ini. Tujuan program ialah meningkatkan kemampuan literasi dan pemasaran digital produk lokas melalui pelatihan berbasis Parcipatory Learning. Mitra program yaitu KWT Tunas Haparan dan Sinar Mulya dengan jumlah peserta 41 anggota. Metode pelaksanaan kombinasi pelatihan dan pendampingan yang dijalankan meluai 3 tahap (pra kegiatan, pelaksanaan program, serta pemantauan dan evaluasi). Evaluasi program dilakukan dengan membandingkan hasil pretest dan posttest untuk mengukur peningkatan pengetahuan dan keterampilan peserta yang terdiri dari 20 soal. Hasil memperlihatkan peningkatan rata-rata kompetensi pemasaran digital sebesar 40%. Program ini secara tidak langsung dapat mendorong penguatan kapasitas perempuan desa dalam memanfaatkan teknologi digital guna pengembangan ekonomi lokal berkelanjutan.Abstract: The priority issue faced by the Pasanggrahan Village Women's Group (KWT) regarding the low digital marketing competency of its members prompted the implementation of this community service program. The program's objective is to improve digital literacy and marketing skills for local products through participatory learning-based training. The program's partners are KWT Tunas Haparan and Sinar Mulya, with 41 participants. The implementation method combines training and mentoring, which is carried out in three stages: pre-activity, program implementation, and monitoring and evaluation. Program evaluation is carried out by comparing the results of the pretest and posttest to measure the increase in participants' knowledge and skills, which consists of 20 questions. The results showed an average increase in digital marketing competency of 40%. This program can indirectly encourage the strengthening of the capacity of village women in utilizing digital technology for sustainable local economic development.
Community Empowerment through the Development of Instant Herbal Beverage from Butterfly Pea Flower Using Foam-Mat Drying Technique Septariawulan Kusumasari; Bayu Meindrawan; Aulia Ikhsan; Vega Yoesepa Pamela; Fandy Achmad; Najwa Rizkia; Salma Nur Haniyah; Nadia Nurfadilah Putri
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. 6 (2026): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v11i6.11850

Abstract

The innovation of functional food products from local natural resources is one way to promote rural entrepreneurship and address food security. This community service activity aimed to empower the Kelompok Tani Kadugemblo by developing instant herbal drinks from butterfly pea (Clitoria ternatea) using the foam mat drying method. This program reached 50 individuals and comprised socialization, training, demonstrations, sensory analysis, and support with branding and packaging. The functional beverages, formulation, drying, and technology concepts were assessed using a pre- and post-test surrounding the participants’ knowledge. The mean pre-test score was 49.4%, while the post-test mean increased to 97.8%, resulting in a relative increase of 97.98%. These results indicate that the participatory and pragmatic approach strongly reinforced farmers’ knowledge and skills in producing instant beverage powders. It also increased understanding of the product, its attributes, the importance of shelf life, and the potential market for functional herbal drinks. This case study exemplifies the role of functional technology in fostering sustainable community development and rural economic growth.
Co-Authors Anggoro Suryo Pramudyo Aulia Ikhsan Aulia Rahma Fardani Dave Mangindaan Fandy Achmad Farah Putri Wenang Lusianingrum Fitria Riany Eris Harvey Febrianta Febrianta Karmelia Nurrohmah Kusumasari, Septariawulan Marni Sintiasari Nadia Nurfadilah Putri Najwa Rizkia Putri, Nezly Nurlia Ratna Mega Sari Salma Nur Haniyah Vega Yoesepa Pamela Winda Nurtiana Yudi LA Salampessy