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Business Strategy Approach to Informal Small Businesses in Increasing Productivity and Competitiveness Muhammad Mansur; Abdul Kodir Djaelani
Golden Ratio of Marketing and Applied Psychology of Business Vol. 3 No. 1 (2023): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v3i1.206

The aim of this study is to analyze (1) performance on production capabilities, (2) Market orientation on performance, (3) innovative performance, (4) Performance on work productivity, (5) Production capacity on competitiveness, (6) Market orientation on competitiveness (7) Innovative on competitiveness (8) Work productivity on competitiveness (9) Performance on competitiveness. The research used primary data by surveying as many as 187 Informal small business respondents in Surabaya city as samples. Research data were analyzed using Structural Equation Modeling (SEM). The results of this study states: (1) Production capacity significantly on performance, (2) Market orientation was not significantly on performance, (3) Innovative have significant effect on performance, (4) work productivity have a significant effect on performance (5) production capacity of influential have significant effect on competitiveness, (6) Market orientation have a significant effect on competitiveness, (7) Innovative have a significant effect on competitiveness (8) Work productivity have significant effect on competitiveness (9) Performance have a significant effect on competitiveness (10) Production capabilities have a significant effect on competitiveness through Performance, (11) Market orientation do not have effect on competitiveness through performance, (12) Innovative have a significant effect on competitiveness through performance, (13) Work productivity have a significant effect on competitiveness through performance.

Pengaruh Harga, Kualitas Pelayanan Dan Kualitas Produk Terhadap Kepuasan Pelanggan Pada PT. Literasi Nusantara Abadi Grup Waras Widodo Saputro; Muhammad Mansur; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstrack The purpose of this study was to determine and analyze the effect of price, service quality and product quality on customer satisfaction. Primary data collection using questionnaires and secondary data collection using a survey of consumers who visit PT. Abadi Literacy Group recorded 71 consumers as a population. using purposive sampling technique with criteria.The results in this study indicate that there is a partial effect of price on customer satisfaction, service quality partially affects customer satisfaction, product quality partially affects customer satisfaction Keywords: Price, Service Quality, Product Quality and Customer Satisfaction

Analisis Pengaruh Motivasi, Persepsi Dan Sikap Konsumen Dalam Menentukan Keputusan Berbelanja Pada Pasar Tradisional Di Kota Malang (Studi Kasus Mahasiswa Manajemen Universitas Islam Malang) Alfiyan Ardiansyah; Muhammad Mansur; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine the effect of Consumer Motivation, Perceptions and Attitudes on Purchasing Decisions in traditional markets in Management Department Students of the Faculty of Economics and Business, Islamic University of Malang. Quantitative methods are used in this kind of study. by employing prospective sampling with a total of 96 respondents. This study used SPSS 25 to conduct the validity, reliability, normality, classic assumption, multiple linear regression, and hypothesis test of the coefficient of determination (Adjusted R2) on the data. Partially motivational variables have a positive and significant effect on purchasing decisions, perceptions have a positive and insignificant effect on purchasing decisions, and consumer attitudes have a positive and significant effect on decisions purchases in traditional markets for Management students at the Islamic University of Malang, according to the findings of this study. Keywords: Motivation, Perception, Consumer Attitude, Purchase Decision

Pengaruh Self Service Technology, Service Quality, Dan Digital Marketing Terhadap Kepuasan Shopeefood (Studi Pada Mahasiswa FEB Unisma Angkatan 2019) Rochmatul Rochmatul; Muhammad Mansur; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effectiveness of self-service techniques and the quality of service and digital marketing on Shopee Food customer satisfaction. The data used in this study were distributing questionnaires to participants and using primary and secondary data to determine the number of active business students in the department. The population of this survey consisted of undergraduate students at the Faculty of Economics, Islamic University of Malang class of 2019, but the sample for this survey consisted of 95 people with certain criteria. The analytical method used in this study is multiple linear analysis using F-tests and t-tests to test hypotheses. Research also shows that shopeefood has a significant effect on customer satisfaction. In part, self-service technology, service quality, and digital marketing have a significant impact on Shopee Food customer satisfaction. Keywords: Self Service Technology, Service Quality And Digital Marketing

Pengaruh Brand Awareness, Promotion Mix Dan Word Of Mouth Terhadap Keputusan Pembelian Pada Rokok Djarum La Di Kota Malang Dimas Saputro Legowo; Muhammad Mansur; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Djarum LA cigarettes are one of the many cigarette brand products issued by PT Djarum. The marketing carried out is of course supported by several factors on how consumers are able to decide on their purchase of Djarum LA cigarette products in Malang City. The purpose of this study was to determine and analyze the simultaneous and partial influence of brand awareness, promotion mix and word of mouth on consumer purchasing decisions on Djarum LA Cigarettes in Malang City. The population in this study were consumers of Djarum LA cigarettes in Malang City. Determining the number of samples using the Maholtra formula, and the results obtained were 80 respondents. The sampling method uses a non-probablity sampling technique with purposive sampling which uses a collection technique based on certain criteria. The results of the study show that brand awareness, promotion mix and word of mouth simultaneously and partially influence the purchasing decisions of consumers of Djarum LA cigarettes in Malang City. Keywords : Purchase Decision, Brand Awareness, Promotion Mix Word of Mouth.

Pengaruh Motivasi Kerja, Reward Dan Punishment Terhadap Kinerja Karyawan (Studi Kasus CV. Avindo Mandiri) Ahmad Afini Maulaya; Muhammad Mansur; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of work motivation, reward and punishment on employee performance. The research used is descriptive quantitative method. The population in this study are employees of CV. Avindo Mandiri. The data used are secondary data and primary data by using a questionnaire technique. The data analysis method used is instrument test: validity and reliability test, normality test, classic assumption test: multicollinearity test and heteroscedasticity test, multiple linear regression analysis, hypothesis testing: simultaneous test, partial test and coefficient of determination. The results of the study simultaneously obtained the results that the characteristics of work motivation, reward and punishment have a significant effect on employee performance, work motivation variables have a positive and not significant effect on employee performance, the reward variable has a positive and significant effect on employee performance and the punishment variable partially has a positive and significant effect on employee performance Keywords: Work Motivation, Reward, Punishment, Employee Performance

Pengaruh Work From Home Terhadap Produktivitas Melalui Motivasi Kerja Sebagai Moderasi ( Studi Pada Dinas Koperasi Usaha Mikro Dan Perdagangan Kota Batu) Achmad Yani; Muhammad Mansur; Muhammad Ridwan Basalamah
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of work from home on productivity through work motivation as moderation. study on employees of the Batu City Micro Business and Trade Cooperative Office. The type of research used is quantitative research with the method of distributing questionnaires. The sample in this study were 55 respondents and data processing using the SPSS computer program. This research has met the validity and reliability requirements. The data analysis used in this study is the classical assumption test, multiple linear regression, hypothesis testing and coefficient of determination analysis. The variables used in this study are the dependent variable Work From Home, while the independent variable is Productivity, and Work Motivation as a Moderating variable. The results of this study concluded that the moderating variable, namely Work Motivation, can strengthen the relationship between Work From Home and Productivity. Keywords: Work From Home, Productivity, And Work Motivation

Pengaruh Kualitas Pelayanan, Harga Dan Ketepatan Waktu Terhadap Kepuasan Konsumen Di Rere Jaya Jeans Kota Malang Syaiful Anam; Muhammad Mansur; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine and analyze the influence of service quality, price and timeliness on consumer satisfaction at Rere Jaya Jeans Malang City. The population in this study are consumers who have used Rere Jaya Jeans products or services. The data collection method in this study used a questionnaire with a sample of 75 respondents. The independent variable in this study is the influence of service quality, price and punctuality and the dependent variable is consumer satisfaction. The analytical method used in this study is multiple linear regression analysis and processed using SPSS 16. The results of this study simultaneously show that the influence of service quality, price and punctuality has a positive and significant effect on consumer satisfaction. Partially, service quality, price and punctuality have a positive and significant effect on consumer satisfaction. Keywords: Service Quality, Price, Timeliness and Customer Satisfactio

Pengaruh Kualitas Proiduk, Citra Merek, Dan HargaTerhadap Keputusan Pembelian Produk Imitasi(Studi Kasus Pada Konsumen Sepatu Vans Di Fakultas Ekonomi Dan Bisnis Unisma) Rasidi Rasidi; Muhammad Mansur; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted on students of the Islamic University of Malang, Faculty of Economics and Business, Department of Management, Jl. Major General Haryono 193, Dinoyo, Kec. Lowokwaru, Malang City, East Java. The purpose of the study was to determine whether product quality, brand image and price had an effect on purchasing decisions. The type of research used is quantitative research with the method of distributing questionnaires. The sample in this study was 90 respondents and data processing using SPSS computer program. The variable used in this research is Purchase Decision (dependent variable), while the independent variables are Product Quality, Brand Image and Price. This study has met the requirements of validity and reliability. Analysis of the data used in this study is the classical assumption test, multiple linear regression, hypothesis testing and analysis of the coefficient of determination. The results of this study conclude that the variables of Product Quality, Brand Image and Price have a significant positive effect on Purchase Decisions, for Vans shoes, they should be able to consider price adjustments to the needs of society in current conditions. Keywords: Product Quality, Brand Image, Price, Purchase Decision

Pengaruh Social Media Marketing, Influencer Marketing Dan Brand Image Terhadap Keputusan Pembelian Pada Aplikasi Tiktok Imam Maulana Hidayatullah; Muhammad Mansur; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine whether there is between social media marketing, influencer marketing and brand image on purchasing decisions on the TikTok application. The type of research used in this research is descriptive quantitative research. The data processed in this study is the result of distributing questionnaires to students of the Faculty of Economics and Business at the Malang Islamic University who have made transactions on the TikTok application, totaling 95 respondents. The sampling method is non-probability sampling and the technique used in collecting respondents is snowball sampling. The analysis technique used in this study is multiple linear regression. The results showed that the results of the t (partial) test of social media marketing had an effect on purchasing decisions as indicated by a t value of 2.027, influencer marketing had no effect on purchasing decisions as indicated by a t value of 1.601, and brand image involvement had an effect on purchasing decisions as indicated with a t value of 2.916 while the results of the F test show that the calculated F is 0.000 which is less than 0.05. This means that social media marketing, influencer marketing and brand image together influence purchasing decisions on the TikTok application. Based on the calculation of the coefficient of determination, it shows that the Adjusted R Square is 37% and the remaining 63% can be explained by other variables that are not in this study. Keywords : Social Media Marketing, Influencer Marketing, Brand Image and Purchasing Decisions

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