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Muhammad Mansur
Universitas Islam Malang
Economics, Econometrics & Finance

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Pengaruh Pemanfaatan Teknologi Informasi, Perpustakaan Dan Lingkungan Kampus Terhadap Prestasi Belajar Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Hamzah Ahmad Rabbani; Muhammad Mansur; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of the use of information technology, libraries, and the campus environment on student achievement of the Faculty of Economics and Business, Islamic University of Malang. The type of approach used is explanatory research. The sample used in this study uses the Malhotra formula, the number of indicators is multiplied by 5, 16 x 5 = 80. The data analysis method used in this study is multiple linear regression analysis. Testing the data used is testing the simultaneous hypothesis (Test F) and testing the partial hypothesis (Test t). The results of his research indicated that the use of information technology, libraries and the campus environment had a positive and significant influence simultaneously on student achievement of students of the Faculty of Economics and Business, Islamic University of Malang. Utilization of information technology has a positive and significant effect on student achievement of the Faculty of Economics and Business, Islamic University of Malang. Libraries have a positive and significant effect on student achievement of the Faculty of Economics and Business, Islamic University of Malang. The campus environment has a positive and insignificant effect on student achievement of the Faculty of Economics and Business, Islamic University of Malang. Keywords: Utilization Information Technology, Libraries and Campus Environment
Pengaruh Citra Merek, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Produk Iphone (Studi Kasus Mahasiswa FEB Universitas Islam Malang Angkatan 2019) Muhammad Choirul Miqdad; Muhammad Mansur; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Technological developments in the current era are very advanced, almost all people's lives depend on information technology. Advances in information technology encourage people to always use it to meet their needs. One of the technologies that is currently growing rapidly is the smartphone. Advances in technology have made companies compete to create competitive smartphone products in the market. One of them is the iPhone. The iPhone was the first mobile phone made by Apple to hit the market in 2007. The iPhone tried to come out differently in terms of price and product quality. The iPhone now has a distinctive brand image by using an information system that is different from other smartphones. The purpose of this study was to determine and analyze the influence of brand image, price, product quality partially on the purchase decision of iPhone products. The population in this study were Students of the Faculty of Economics and Business, Islamic University of Malang Class of 2019 who have iPhone smartphones. The approach method uses a non-probability sampling technique, namely purposive sampling which is a sample collection technique based on certain criteria using a questionnaire distributed to 85 respondents and using the SPSS analysis tool. The results of this study indicate that partially price and product quality have a significant positive effect on purchasing decisions. Meanwhile, brand image has a significant negative effect on purchasing decisions for iPhone products. Keywords: Brand Image, Price, Product Quality, Purchase Decision
Pengaruh Brand Image, Lifestyle Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Customer Billphone Malang Muhammad Farhan; Muhammad Mansur; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In this research, the researcher aims to determine the existence of influence brand image, lifestyle and quality product on purchasing di decisions. This type of research used is quantitative research. The data collection method in this study is primary data obtained from distributing questionnaires to respondents. The population in this study used non-probability sampling which was obtained from the number of consumers who bought Iphone products at Billphone Malang from February to July 2023 as many as 215 consumers. The sampling technique in this study was purposive sampling with the slovin method and a total sample of 68 respondents who had made purchases at Billphone Malang was obtained. The data analysis method used in this study is multiple linear regression analysis. Based on the research results obtained by researchers that partially brand image influences purchasing decisions, lifestyle influences purchasing decisions and product quality influences purchasing decisions of Malang Billphone customers. Meanwhile, it was simultaneously found that brand image, lifestyle and product quality had an influence on the purchasing decisions of Billphone Malang customers.  Keywords :Brand Image, Lifestyle, Product Quality and Buying Decision
Co-Authors Achmad Yani Afi Rachmat Slamet Agassi Dwi Putra Ahmad Afini Maulaya Alfiyan Ardiansyah Basalamah, Muhammad Ridwan Budi Wahono Dimas Saputro Legowo Hamzah Ahmad Rabbani Imam Maulana Hidayatullah Khalikussabir, Khalikussabir Muhammad Choirul Miqdad Muhammad Farhan Rasidi Rasidi Rochmatul Rochmatul Syaiful Anam Waras Widodo Saputro