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All Journal Visionist MABUSS: Journal of Management, Business and Social Sciences International Journal of Economics, Business and Innovation Research
Wenny Permata Sari
Universitas Bandar Lampung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Strategi Penjualan Produk Fruit Salad Lampung berbasis Soft System Methodology Wenny Permata Sari; M Yusuf Sulfarano Barusman; M Oktavianur; Hepiana Patmarina
VISIONIST Vol 11, No 2 (2022): September
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmv.v11i2.2875

Abstract

Penelitian ini bertujuan untuk mengembangkan model strategi penjualan produk Fruit Salad Lampung (FSL) menggunakan Soft System Methodology. Jenis penelitian ini adalah penelitian kualitatif deskriptif. Informan dalam penelitian ini adalah pemilik produk Fruit Salad Lampung dan karyawan Fruit Salad Lampung. Hasil penelitian ini menunjukkan bahwa strategi peningkatan penjualan produk Fruit Salad Lampung merupakan sejumlah strategi untuk meningkatkan kapabilitas dan kualitas para pemain di perusahaan yang sangat kompetitif khususnya dalam menghadapi persaingan global dan ASEAN. Satu dari pendekatan Soft System Methodology dapat menjelaskan permasalahan dengan baik dan menemukan model konseptual sebagai perumusan strategi peningkatan penjualan Fruit Salad lampung. Melalui pelibatan berbagai pemangku kepentingan, baik pemerintah, swasta maupun lembaga penelitian, direkomendasikan untuk lebih meningkatkan berbagai program pengembangan guna meningkatkan strategi pemasaran produk Fruit Salad Lampung. Hasil penelitian menyimpulkan 3 pedoman, pertama adalah menggunakan program pemerintah daerah melalui instansi terkait untuk merumuskan strategi pengembangan pasar. Kedua, sistem sertifikasi produk. Ketiga, dalam rangka mempromosikan dan menjamin produknya, inisiatif sendiri akan melibatkan komunitas peminat makanan sehat di tingkat lokal, serta lembaga penelitian, baik universitas maupun pemerintah
THE ANTECEDENTS OF CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY : (The study of Merry’s Cake Lampung) Adi Gunawan; Andala Rama Putra Barusman; Selfia Alke Mega; Wenny Permata Sari
Journal of Management, Business and Social Sciences Vol. 1 No. 1 (2023): January
Publisher : Program Studi Magister Manajemen

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Abstract

This study aims to determine the effect of customer preferences on product quality, service quality, product image on customer satisfaction and customer loyalty in the Merry's Lampung pastry business. The research method used in this research is a purposive random sampling method with 200 customers as respondents and uses the SEM (Structural Equation Modeling) analysis method. the results of this study note that product quality has a positive and significant influence on customer satisfaction and on customer loyalty, service quality has a positive and significant influence on customer satisfaction and on customer loyalty, product image has a positive and significant influence on customer satisfaction and loyalty and then customer satisfaction as an intervening variable has a positive and significant influence on customer loyalty. The recommendation obtained in this study are Merry's Lampung pastry business managers need to innovate such as making more attractive cake shapes, more unique packaging, ease of payment, adding premium products and improving facilities to increase customer satisfaction and customer loyalty.
The Influence Of Perceptions Of Taste And Promotion Through Instagram Social Media On Consumer Purchasing Decisions For Janji Jiwa Coffee Kedaton, Bandar Lampung Herma Waty Simamora; Wenny Permata Sari
International Journal of Economics, Business and Innovation Research Vol. 3 No. 02 (2024): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

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Abstract

This research aims to find out how consumers' decisions to buy Janji Jiwa Kedaton coffee in Bandar Lampung are influenced by taste perceptions and promotions using Instagram social media. The research sample consisted of 100 respondents, namely consumers who consumed Janji Jiwa coffee. Samples were obtained using a Liket scale. The quantitative descriptive approach applies a research design characterized by clearly defined objectives, methodology, participants, specimens, research procedures and data sources. With SPSS for Windows version 26, the data analysis method applies linear regression. After being investigated, the research findings show that 87% of consumers' decisions to buy Kopi Janji Jiwa Kedaton 100 are influenced by taste and promotions on Instagram, while the remaining 13% are influenced by other factors not included in the research. This research contributes that its findings should be applied as raw data for future research projects as well as a source of inspiration, validation, and introspection. This investigation shows that elements related to taste and promotion have a significant and beneficial impact on customer decisions regarding Janji Jiwa Kedaton coffee. To get people to come back to consuming Janji Jiwa coffee again, the company needs to make more efforts to improve the taste, monitor and update the menu, or add new menu items in addition to providing other attractive promotions. Customers tend to consume more when they realize the benefits of the product.
Co-Authors Adi Gunawan Andala Rama Putra Barusman Hepiana Patmarina Herma Waty Simamora M Oktavianur M Yusuf S Barusman Selfia Alke Mega, Selfia Alke