Article Per Year (5 Year)
p-Index From 2021 - 2026
3.369
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Bisnis Visionist IKRA-ITH EKONOMIKA Journal of Information System, Applied, Management, Accounting and Research eCo-Buss Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Impresi Indonesia EKONOMIKA45 Formosa Journal of Multidisciplinary Research (FJMR) Asian Journal of Management Analytics Journal of Management, Economic, and Accounting MABUSS: Journal of Management, Business and Social Sciences International Journal of Economics, Business and Innovation Research Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Bisnis dan Pemasaran Digital
Wenny Permata Sari
Universitas Bandar Lampung
Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
Strategi Penjualan Produk Fruit Salad Lampung berbasis Soft System Methodology Wenny Permata Sari; M Yusuf Sulfarano Barusman; M Oktavianur; Hepiana Patmarina
VISIONIST Vol 11, No 2 (2022): September
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmv.v11i2.2875

Abstract

Penelitian ini bertujuan untuk mengembangkan model strategi penjualan produk Fruit Salad Lampung (FSL) menggunakan Soft System Methodology. Jenis penelitian ini adalah penelitian kualitatif deskriptif. Informan dalam penelitian ini adalah pemilik produk Fruit Salad Lampung dan karyawan Fruit Salad Lampung. Hasil penelitian ini menunjukkan bahwa strategi peningkatan penjualan produk Fruit Salad Lampung merupakan sejumlah strategi untuk meningkatkan kapabilitas dan kualitas para pemain di perusahaan yang sangat kompetitif khususnya dalam menghadapi persaingan global dan ASEAN. Satu dari pendekatan Soft System Methodology dapat menjelaskan permasalahan dengan baik dan menemukan model konseptual sebagai perumusan strategi peningkatan penjualan Fruit Salad lampung. Melalui pelibatan berbagai pemangku kepentingan, baik pemerintah, swasta maupun lembaga penelitian, direkomendasikan untuk lebih meningkatkan berbagai program pengembangan guna meningkatkan strategi pemasaran produk Fruit Salad Lampung. Hasil penelitian menyimpulkan 3 pedoman, pertama adalah menggunakan program pemerintah daerah melalui instansi terkait untuk merumuskan strategi pengembangan pasar. Kedua, sistem sertifikasi produk. Ketiga, dalam rangka mempromosikan dan menjamin produknya, inisiatif sendiri akan melibatkan komunitas peminat makanan sehat di tingkat lokal, serta lembaga penelitian, baik universitas maupun pemerintah
THE ANTECEDENTS OF CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY : (The study of Merry’s Cake Lampung) Adi Gunawan; Andala Rama Putra Barusman; Selfia Alke Mega; Wenny Permata Sari
Journal of Management, Business and Social Sciences Vol. 1 No. 1 (2023): January
Publisher : Program Studi Magister Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of customer preferences on product quality, service quality, product image on customer satisfaction and customer loyalty in the Merry's Lampung pastry business. The research method used in this research is a purposive random sampling method with 200 customers as respondents and uses the SEM (Structural Equation Modeling) analysis method. the results of this study note that product quality has a positive and significant influence on customer satisfaction and on customer loyalty, service quality has a positive and significant influence on customer satisfaction and on customer loyalty, product image has a positive and significant influence on customer satisfaction and loyalty and then customer satisfaction as an intervening variable has a positive and significant influence on customer loyalty. The recommendation obtained in this study are Merry's Lampung pastry business managers need to innovate such as making more attractive cake shapes, more unique packaging, ease of payment, adding premium products and improving facilities to increase customer satisfaction and customer loyalty.
The Influence Of Perceptions Of Taste And Promotion Through Instagram Social Media On Consumer Purchasing Decisions For Janji Jiwa Coffee Kedaton, Bandar Lampung Herma Waty Simamora; Wenny Permata Sari
International Journal of Economics, Business and Innovation Research Vol. 3 No. 02 (2024): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to find out how consumers' decisions to buy Janji Jiwa Kedaton coffee in Bandar Lampung are influenced by taste perceptions and promotions using Instagram social media. The research sample consisted of 100 respondents, namely consumers who consumed Janji Jiwa coffee. Samples were obtained using a Liket scale. The quantitative descriptive approach applies a research design characterized by clearly defined objectives, methodology, participants, specimens, research procedures and data sources. With SPSS for Windows version 26, the data analysis method applies linear regression. After being investigated, the research findings show that 87% of consumers' decisions to buy Kopi Janji Jiwa Kedaton 100 are influenced by taste and promotions on Instagram, while the remaining 13% are influenced by other factors not included in the research. This research contributes that its findings should be applied as raw data for future research projects as well as a source of inspiration, validation, and introspection. This investigation shows that elements related to taste and promotion have a significant and beneficial impact on customer decisions regarding Janji Jiwa Kedaton coffee. To get people to come back to consuming Janji Jiwa coffee again, the company needs to make more efforts to improve the taste, monitor and update the menu, or add new menu items in addition to providing other attractive promotions. Customers tend to consume more when they realize the benefits of the product.
Pengaruh Kualitas Pelayanan, Harga, Dan Word Of Mouth Terhadap Keputusan Pembelian Konsumen pada Dimsum Kaki Lima di Bandar Lampung Extevanus, Leonaldi; Sari, Wenny Permata
Journal of Information System, Applied, Management, Accounting and Research Vol 8 No 1 (2024): JISAMAR (December-February 2024)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v8i1.1439

Abstract

This research aims to determine the influence of service quality, price, and word of mouth on consumer purchasing decisions for street food dimsum in Bandar Lampung. This research has an unknown population so the researchers used the Lemshow formula in determining the research sample, so the sample size used in this research was 100 street food dimsum consumers in Bandar Lampung. This research is a quantitative research, where the researcher will test the effect of the independent variable on the dependent variable using statistics with the help of the SPSS 25 analysis tool. The tests that will be carried out in this research are the multiple linear test, the coefficient of determination test, the t test and the F test. Based on the results data analysis, it can be concluded that Service Quality, Price, and Word of Mouth have a positive effect on Purchasing Decisions.
Sustainable Marketing: The Influence Of Environmental Awareness On Consumer Purchasing Decisions Suci Asfarani; Wenny Permata Sari; Irsandi, Irsandi
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Environmental awareness has become an important factor influencing consumer behavior in recent decades. This study aims to analyze the influence of environmental awareness on consumer purchasing decisions towards sustainable products. Using a quantitative approach, data were collected through a survey of 200 respondents in Indonesia. The results showed that consumers with a high level of environmental awareness tend to choose environmentally friendly products. In addition, environmental education factors and brand trust in sustainable products were found to be key elements in decision making. This study provides valuable insights for companies to develop more effective sustainable marketing strategies to meet the needs of increasingly environmentally conscious consumers. Keywords : Sustainable Marketing, Environmental Awareness, Purchasing Decision, Sustainable Products
Pengaruh Motivasi dan Lingkungan Kerja terhadap Kinerja Karyawan pada RA SHOP Tiara Fajar, Abbellia; Putri Warganegara, Tri Lestira; Permata Sari, Wenny
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 9 (2025): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v15i9.5096

Abstract

Kinerja karyawan merupakan faktor krusial dalam keberhasilan organisasi. Motivasi dan lingkungan kerja menjadi dua aspek yang berpengaruh dalam meningkatkan produktivitas karyawan. Tujuan penelitian ini guna menginvestigasi apakah motivasi dan lingkungan kerja berpengaruh terhadap kinerja karyawan pada RA SHOP. Populasi penelitian ini sebanyak 56 responden yang seluruhnya adalah karyawan RA SHOP. Metode kuantitatif digunakan pada penelitian ini. Dari penelitian, memakai dua tahap yang dilakukan yaitu observasi wawancara dengan departemen HRD dan tahap penyebaran kuisioner kepada karyawan RA SHOP.SPSS 25 digunakan untuk menganalisis data. Hasil penelitian mengungkapkan bahwa uji secara parsial motivasi terhadap kinerja karyawan didapatkan pengaruh yang signifikan pada RA SHOP, lingkungan kerja terhadap kinerja karyawan diperoleh pengaruh yang signifikan pada RA SHOP, kemudian uji secara simultan motivasi dan lingkungan kerja terhadap kinerja karyawan diperoleh hasil yang signifikan pada RA SHOP. Kesimpulan dari penelitian ini menegaskan bahwa peningkatan motivasi dan penciptaan lingkungan kerja yang nyaman dapat meningkatkan kinerja karyawan secara signifikan. Implikasi dari penelitian ini adalah bahwa manajemen RA SHOP perlu memberikan perhatian lebih terhadap strategi peningkatan motivasi, seperti insentif dan pengakuan kinerja, serta memastikan lingkungan kerja yang nyaman dan mendukung. Dengan demikian, perusahaan dapat mengoptimalkan produktivitas karyawan dan mencapai tujuan bisnisnya secara lebih efektif.
ANALISIS MODEL PENGEMBANGAN KINERJA PEGAWAI PADA PUSKESMAS BALIK BUKIT LAMPUNG BARAT Wenny Permata Sari; Restu Tria Wendra
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 2 (2023): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i2.974

Abstract

The Puskesmas is a community health service center, so it requires the performance of employees who carry out health service activities to the community to the maximum. One of the Puskesmas that always prioritizes the performance of its employees, namely the Balik Bukit Lampung West Health Center. The Balik Bukit Health Center is a community health service center that serves public health, especially in the West Lampung Regency area. The formulation of the problem in this study is how to model employee performance development and what are the supporting and inhibiting factors for the employee performance development model at the Balik Bukit Health Center, West Lampung Regency. The research approach used in this research is qualitative research with a descriptive approach. Collecting data using literature, observation, interviews and questionnaires. The research subjects in this study were 52 employees and used 4 informants, namely employees of the Balik Bukit Lampung West Health Center. Based on the results of the study it is known that the employee performance development model at the Balik Bukit Lampung West Health Center is carried out by knowing the quality, efficiency, discipline, initiative, thoroughness, leadership and honesty of employees when carrying out work activities. This employee performance development model will be able to influence the increase in employee performance at the Balik Bukit Lampung West Health Center. Supporting factors in the development of employee performance at the Balik Bukit Lampung West Health Center are conducive working conditions, both physical and non-physical work environments. There is compensation provided by management, work motivation in employees and there is career development in the Balik Bukit Lampung West Health Center. As for the inhibiting factors in the development of employee performance at the Balik Bukit Lampung West Health Center, namely the limited human resources at the Health Center, limited facilities and infrastructure. In addition, employee health is one of the obstacles to creating productive employees. For this reason, employees must maintain their health so that they can work productively so that they can support their performance
Analisis Studi Kelayakan Bisnis Pada Usaha Mikro Kecil dan Menengah (UMKM) Kue Bangkit Kenanga Ditinjau dari Aspek Pemasaran dan Manajemen Wenny Permata Sari; Obadja, Nathanael Nicholas
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 1 (2023): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i1.1880

Abstract

This article discusses “Business Feasibility Study on Kue Bangkit Kenanga Micro, Small and Medium Enterprises (MSMEs) in Terms of Marketing and Management Aspects”. The primary issue raised by this article is whether or not a qualitative research approach would be appropriate for the Kue Bangkit Kenanga . This research is intensive, in-depth, and comprehensive because it is carried out directly on the object. This study aims to determine whether MSMEs in Kue Bangkit Kenanga are a viable business opportunity. The purpose of this study was to determine the business feasibility of Kue Bangkit Kenanga. The results of this study are seen from the marketing aspect in sales targets and marketing mix, an organized aspect of management with managers planning and executing.
Pengaruh E-Commerce, Product Review dan Influencer terhadap Keputusan Pembelian Melalui Marketplace Shopee (Studi Terhadap Masyarakat di Kampung Way Agung, Kabupaten Way Kanan) Wijayanti, Dini; Suhaimi, Suhaimi; Arifin, Nabilla Nur; Barusman, Tina Miniawati; Sari, Wenny Permata
VISIONIST Vol 12, No 1 (2023): Maret
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmv.v12i2.3208

Abstract

Tujuan yang hendak dicapai melalui penelitian ini adalah untuk mengetahui dan menganalisis pengaruh e-commerce, product review dan influencer marketing baik secara parsial maupun bersama-sama terhadap keputusan pembelian masyarakat Kampung Way Agung melalui Marketplace Shopee. Desain penelitian yang digunakan yaitu penelitian kausal dengan metode penelitian menggunakan penelitian survei dengan pendekatan statistik. Analisis data statistik menggunakan regresi linier dengan Program SPSS.Hasil penelitian menunjukkan bahwa secara parsial maupun simultan variabel e- commerce, product review dan influencer secara bersama-sama berpengaruh terhadap keputusan pembelian melalui Marketplace Shopee. Saran yang dapat dikemukakan hendaknya konsumen berhati-hati untuk memilih penjual/seller, hendaknya masyarakat membaca dengan teliti mengenai rekomendasi yang diulas oleh konsumen yang telah membeli produk, hendaknya konsumen harus bijak menyikapi apakah produk yang dipromosikan influencer sesuai dengan kebutuhan.
ANALISIS STUDI KELAYAKAN BISNIS PADA UMKM KUE BANGKIT KENANGA DARI ASPEK PEMASARAN DAN MANAJEMEN Obadja, Nathanael Nicholas; Sari, Wenny Permata; Patmarina, Hepiana
Jurnal Manajemen dan Bisnis Vol 15, No 1 (2024): Oktober
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmb.v15i1.4262

Abstract

Penelitian ini bertujuan untuk menganalisis kelayakan bisnis UMKM Kue Bangkit Kenanga di Kota Bandar Lampung ditinjau dari aspek pemasaran dan manajemen, serta mengidentifikasi kendala, peluang, dan strategi keberlanjutan usaha. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi terhadap pemilik, karyawan, konsumen, dan pihak Dinas Koperasi/UMKM. Hasil penelitian menunjukkan bahwa dari sisi pemasaran, usaha ini memiliki kekuatan pada loyalitas konsumen dan keunikan produk berbasis budaya lokal, namun strategi digital masih minim dan tidak terstruktur. Dari aspek manajemen, usaha dikelola secara informal tanpa pencatatan keuangan dan SOP yang baku. Kendala utama mencakup keterbatasan SDM, literasi digital, dan akses pasar. Adapun peluang yang dapat dikembangkan meliputi digitalisasi bertahap, branding berbasis budaya, serta kolaborasi komunitas. Disarankan agar usaha menerapkan strategi digital, menyusun sistem manajemen sederhana, dan memperkuat identitas produk sebagai bagian dari warisan kuliner daerah.
Co-Authors Adi Gunawan Aimar, Muhammad Pablo Arifin, Nabilla Nur Azhari, Imam Barusman, Andala R P Desta Adelia Devi Mala Dewi Dina Lestari Yulianti Dwi Puspita Anggraini Erick Gerard Zefanya Walansendow Extevanus, Leonaldi Harum Melati Indah Pertiwi Hepiana Patmarina, Hepiana Herma Waty Simamora Ilham Fahrezi Irsandi Lestari, Indah Puspita M. Oktaviannur M. Yusuf S. Barusman Mega, Selfia Alke Muhammad Zefri Obadja, Nathanael Nicholas Obadja, Nathanael Nicholas Rama Editya Gustomo Ramadhan Wijaya Restu Tria Wendra Suci Asfarani Suhaimi, Suhaimi Tiara Fajar, Abbellia Tina Miniawati Barusman Tri Lestira Putri Warganegara Wijayanti, Dini