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All Journal Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) Jurnal EMT KITA JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management Journal of Information System, Applied, Management, Accounting and Research Procuratio : Jurnal Ilmiah Manajemen eCo-Buss Bima Journal : Business, Management and Accounting Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan eCo-Fin Innovative: Journal Of Social Science Research MABUSS: Journal of Management, Business and Social Sciences Journal Education and Government Wiyata Jurnal Pengabdian UMKM International Journal of Economics, Business and Innovation Research
Selfia Alke Mega, Selfia Alke
Universitas Bandar Lampung
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH KEPEMIMPINAN, DISIPLIN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA PT. KISEL (KOPERASI TELKOMSEL) BANDAR LAMPUNG Tuti Hairani; Selfia Alke Mega
Jurnal Manajemen dan Bisnis Vol 11, No 1 (2020): OKTOBER
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.689 KB) | DOI: 10.36448/jmb.v11i1.1538

Abstract

Kinerja dari seorang karyawan sangat mempengaruhi sebuah perusahaan atau organisasi. Karena itu  diperlukan peningkatan pada kinerja seorang karyawan karena kinerja karyawan menggambarkan tingkat efesiensi kerja karyawan. Penelitian ini bertujuan menganalisa pengaruh kepemimpinan, kompensasi dan disiplin kerja secara parsial dan simultan terhadap kinerja pegawai PT. Kisel (Koperasi Telkomsel) Bandar Lampung. Objek dalam penelitian ini yaitu jumlah keseluruhan karyawan PT. Kisel (Koperasi Telkomsel) sebanyak 89 karyawan dan objek yang diambil sebagai sampel sebanyak 73 karyawan. Alat analisis menggunakan uji F, Regresi Linear Berganda dan uji T. Dari analisis tersebut hasilnya menyatakan bahwa secara parsial variabel kepemimpinan mempengaruhi kinerja karyawan PT. Kisel (Koperasi Telkomsel). Kemudian hasilnya juga mengatakan jika kinerja karvawan secara parsial dipengaruhi oleh disiplin kerja PT. Kisel (Koperasi Telkomsel). Secara parsial juga menyatakan bahwa kompensasi mempengaruhi kinerja karyawan PT. Kisel (Koperasi Telkomsel). Disiplin kerja, kepemimpinan, dan kompensasi secara bersama-sama berpengaruh terhadap kinerja karyawan PT. Kisel (Koperasi Telkomsel) Bandar Lampung.
PERANAN GAYA KEPEMIMPINAN DALAM MENINGKATKAN LOYALITAS MELALUI KEPUASAN KERJA PEGAWAI PT. PANDAN SARI BANDAR LAMPUNG Selfia Alke Mega
Jurnal Manajemen dan Bisnis Vol 5, No 2 (2015): April
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1334.301 KB) | DOI: 10.36448/jmb.v5i2.793

Abstract

Dalam penelitian ini sebagai objek penelitian yaitu PT. Pandan Sari Bandar Lampung. Masalah dalam penelitian ini yaitu: PT Pandan Sari Bandar Lampung belum terbangun dengan baik, yaitu masih kurangnya loyalitas pegawai dalam bekerja di perusahaan dan adanya pegawai yang pindah kerja ke perusahaan lainnya, perusahaan belum mampu mencapai target penjualan produk sebesar 100%, tetapi hanya mampu mencapai 72.26% pada tahun 2013. Permasalahan dalam penelitian ini yaitu: (1) Apakah gaya kepemimpinan berperan dalam meningkatkan kepuasan kerja?. (2) Apakah gaya kepemimpinan berperan dalam meningkatkan loyalitas pegawai? (3) Apakah kepuasan kerja berperan dalam meningkatkan loyalitas pegawai?. Adapun tujuan penelitian yaitu : (1) Untuk mengetahui peran gaya kepemimpinan dalam meningkatkan kepuasan kerja (2) Untuk mengetahui peran gaya kepemimpinan dalam meningkatkan loyalitas pegawai (3) Untuk mengetahui peran kepuasan kerja dalam meningkatkan loyalitas pegawai. Metode penelitian yang digunakan deskriptif verifikatif, teknik pengumpulan data melalui kuisioner dan dokumentasi. Populasi dalam penelitian ini yaitu seluruh pegawai pada PT Pandan Sari Bandar Lampung yang berjumlah 32 orang, serta dalam penelitian ini populasi dijadikan sampel untuk diteliti. Alat analisis yang digunakan dalam penelitian ini yaitu uji validitas, uji reliabilitas, koifesien korelasi dan koefisien determinasi. Hasil dari penelitian ini yaitu diketahui bahwa koefisien korelasi variabel gaya kepemimpinan dengan kepuasan kerja ditunjukkan oleh nilai Pearson Corelation yaitu 0.862. selanjutnya gaya kepemimpinan dengan loyalitas ditunjukkan oleh nilai Pearson Corelation yaitu 0.858, hal ini berarti gaya kepemimpinan memiliki hunbungan erat dengan kepuasan kerja dan loyalitas kerja. Hasil penelitian maka diketahui bahwa gaya kepemimpinan berperan dalam meningkatkan kepuasan kerja dengan nilai sebesar 74.3% dan dalam meningkatkan loyalitas pegawai dengan nilai sebesar 73.6%. Hasil penelitian ini juga menunjukkan bahwa kepuasan kerja berperan dalam meningkatkan loyalitas pegawai dengan nilai sebesar 75,0%, hal ini berarti hipotesis yang diajukan diterima.-In this study as a research object, namely PT. Pandan Sari Bandar Lampung. The problem in this research are: PT Pandan Sari Bandar Lampung has not been well established, which is still a lack of employee loyalty in working in the company and their employees who moved work to other companies, the company has not been able to achieve product sales targets by 100%, but is only able to achieve 72.26% in 2013. The problem in this research are: (1) Is the style of leadership role in improving job satisfaction ?. (2) Is the style of leadership role in increasing employee loyalty? (3) Is the job satisfaction plays a role in increasing employee loyalty?. The objectives of the study are: (1) To determine the role of leadership style in improving job satisfaction (2) To determine the role of leadership style in increasing employee loyalty (3) To determine the role of job satisfaction in increasing employee loyalty. The research method used descriptive verification, data collection through questionnaires and documentation. The population in this research that all employees at PT Pandan Sari Bandar Lampung totaling 32 people, as well as in the study population sampled for analysis. The analytical tool used in this research is to test the validity, reliability test, koifesien correlation and coefficient of determination. The results of this analysis, it is known that the correlation coefficient with the leadership style variable job satisfaction shown by Pearson Correlation value is 0862. The next style of leadership with the loyalty shown by Pearson Correlation value is 0858, this means that leadership style has hunbungan closely with job satisfaction and job loyalty. Results of research it is known that the style of leadership role in increasing job satisfaction with a value of 74.3% and in increasing employee loyalty with a value of 73.6%. The results of this study also showed that job satisfaction plays a role in increasing employee loyalty with a value of 75.0%, this means that the hypothesis is accepted.
THE EFFECT OF SERVICES QUALITY ON SATISFACTION OF VISITORS TOURISM IN RECREATION PARK MUTUN BEACH LAMPUNG Selfia Alkemega
International Conference On Law, Business and Governance (ICon-LBG) 2016: 3th IConLBG
Publisher : UBL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (829.94 KB)

Abstract

Tourism is a product or service with an expectation that consumers can come to visit and be able to enjoy the attractions offered by the service provider company. In order to attract visitors, the manager should be able to provide the best quality service to create a satisfaction for consumers.The study population was visitors Mutun Beach Recreation Park Lampung. The sample was 400 respondents, and the sampling technique is accidental sampling. Data were collected by questionnaire. Analysis of data uses multiple linear regression analysis. The results of descriptive study showed that direct evidence of service quality (tangibles), reliability, responsiveness, assurance and empathy were included in good category. The results of the analysis obtained multiple regression Y = 11.55 + 0,257X1 + 0,239X2 0,445X3 + + + 0,235X5 0,241X4.The test results simultaneously obtained Fcount 22.469 with p value 0,000 <0,05. Partial test results obtained an influence on visitor satisfaction of Mutun Beach Recreation Park Lampung for variable direct evidence (responsiveness) of 2.5%, variable reliability of 1.25%, variable responsiveness 7.13%, variable guarantees (assurance) of 1.3%, and variable empathy of 1.14%.The results of the adjusted coefficient of determination (Adjusted R Square) is 0.212. It means that 21.2% of visitor satisfaction is influenced by the quality of service that includes direct evidence (tangibles), reliability, responsiveness, assurance, and empathy and the remaining 78.8% is influenced by other variables outside variables studied.The conclusion of the research is there is a significant influence of direct evidence (tangibles), reliability, responsiveness, assurance, and empathy partially or simultaneously.
PENGARUH PROGRAM PELATIHAN DAN PENGEMBANGAN SDM TERHADAP KINERJA KARYAWAN SELAMA MASA PANDEMI COVID-19 Sabki Sabki; Selfia Alke Mega
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 1 No. 9 (2022): August
Publisher : PENERBIT LAFADZ JAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v1i9.232

Abstract

Program pelatihan dan Pengembangan SDM merupakan salah satu komponen yang sangat penting dalam keberlangsungan hidup suatu perusahaan. Agar bisa meningkatkan dan mengembangan kinerja karyawan di suatu perusahan supaya kinerja dari karyawan bisa tercapai sehingga terdapat sumber daya manusia yang berkualitas. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh program pelatihan dan pengembangan SDM terhadap kinerja karyawan pada PT. PLN (Persero) UP3 Tanjung Karang. Dengan jumlah sample 45 orang, Pengumpulan data menggunakan metode observasi dan angket, sedangkan untuk teknik analisis data menggunakan analisis regresi linier berganda yaitu dengan bantuan (SPSS). Uji T dan Uji F. Hasil penelitian ini menunjukan bahwa Variabel Program Pelatihan (X1) terdapat pengaruh positif dan signifikan terhadap kinerja karyawan (Y), dan Pengembangan SDM (X2) terdapat pengaruh yang positif dan signifikan terhadap kinerja karyawan (Y), dan Program Pelatihan (X1), dan Pengembangan SDM (X2) terdapat pengaruh yang positif dan signifikan secara simultan di PT PLN (Persero) UP3 Tanjung Karang.
Analisis Strategi Pemasaran dalam Meningkatkan Penjualan di tengah Pandemi Covid 19 pada UMKM Pesanminum Bandar Lampung Selfia Alke Mega; Dyan Nofita
Jurnal Pendidikan Tambusai Vol. 7 No. 1 (2023): April 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.706 KB)

Abstract

Dampak Pandemi Covid-19 sekarang ini dirasakan beragam sektor, salah satunya terjadi pada sektor ekonomi kreatif di Provinsi Lampung, salah satu dampaknya dirasakan oleh usaha dan pengerajin kain tapis pesanminum di Bandar Lampung. Keunggulan yang dimiliki oleh pesanminum yaitu memiliki bahan-bahan yang berkualitas baik, desain yang bisa menyesuaikan keinginan konsumen, dan olahan produk kain tapis yang beraneka macam. Hasil akhir penelitian ini ialah mengkaji strategi pemasaran guna menambah kapasitas hasil perdagangan terhadap pesanminum
Pengaruh Citra Merek, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Iphone (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bandar Lampung) Selfia Alkemega; M. Fikri Ramadhan
Jurnal EMT KITA Vol 7 No 2 (2023): APRIL 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i2.1113

Abstract

Although the iPhone brand is not among the best-selling smartphones in Indonesia, iPhone sales are still the highest in the world. The purpose of this study is to analyze the influence of brand image, product quality, and price on the iPhone purchase decisions of students of Faculty of Economics, Bandar Lampung University. A total of 79 student respondents were used as the sample for this quantitative study. Methods used include multiple regression, coefficient of determination, hypothesis testing (t-test and F-test). The results show that brand image and product quality have a positive impact on purchase decisions, while price has a negative impact on iPhone smartphone purchase decisions. The F-test results show that brand image, product quality, and price together have a significant impact on purchasing decisions. These three variables have 58% predictive power in iPhone brand purchasing decisions, with other factors influencing the remaining factors.
THE ANTECEDENTS OF CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY : (The study of Merry’s Cake Lampung) Adi Gunawan; Andala Rama Putra Barusman; Selfia Alke Mega; Wenny Permata Sari
Journal of Management, Business and Social Sciences Vol. 1 No. 1 (2023): January
Publisher : Program Studi Magister Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of customer preferences on product quality, service quality, product image on customer satisfaction and customer loyalty in the Merry's Lampung pastry business. The research method used in this research is a purposive random sampling method with 200 customers as respondents and uses the SEM (Structural Equation Modeling) analysis method. the results of this study note that product quality has a positive and significant influence on customer satisfaction and on customer loyalty, service quality has a positive and significant influence on customer satisfaction and on customer loyalty, product image has a positive and significant influence on customer satisfaction and loyalty and then customer satisfaction as an intervening variable has a positive and significant influence on customer loyalty. The recommendation obtained in this study are Merry's Lampung pastry business managers need to innovate such as making more attractive cake shapes, more unique packaging, ease of payment, adding premium products and improving facilities to increase customer satisfaction and customer loyalty.
ANALISIS KEPUASAN KONSUMEN PADA PELAYANAN PT BINTANG MAS ADINUGRAHA DI BANDAR LAMPUNG Selfia Alke Mega; Arcellia Lim
Procuratio : Jurnal Ilmiah Manajemen Vol 11 No 3 (2023): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v11i3.2953

Abstract

PT Bintang Mas Adinugraha in Bandar Lampung have low customer satisfaction because sales not reach the company's target. This research aims to analyze the level of customer satisfaction with the services of PT Bintang Mas Adinugraha in Bandar Lampung. The method is descriptive qualitative using IPA (Importance Performance Analysis) and Cartesian diagram. The sample was 100 respondents, that consumers who used the services of PT Bintang Mas Adinugraha. The average result of the calculation of the suitability level is 90.35%, there are still 7 attributes that below average result of the suitability level. The results of the IPA analysis showed average service quality level of 3.96 and average customer satisfaction level of 4.39. The results of the Cartesian diagram analysis that 4 attributes in quadrant A (top priority), 6 attributes in quadrant B (maintain), 5 attributes in quadrant C (low priority) and 5 attributes in quadrant D (excessive), there are still attributes that haven’t been able to satisfy consumers in quadrant A and the main priority of PT Bintang Mas Adinugraha to be improved. So it was concluded that the quality of service from PT Bintang Mas Adinugraha in Bandar Lampung has made consumers satisfied but not fully optimal. PT Bintang Mas Adinugraha di Bandar Lampung mengalami rendahnya kepuasan konsumen yang menyebabkan penjualan tidak mencapai target perusahaan. Penelitian ini bertujuan untuk menganalisis tingkat kepuasan pelanggan pada pelayanan PT Bintang Mas Adinugraha di Bandar Lampung. Metode penelitian ini adalah deskriptif kualitatif menggunakan model IPA (Importance Performance Analysis) dengan pendekatan tingkat kesesuaian dan diagram kartesius. Sampel penelitian adalah 100 orang responden yaitu konsumen yang pernah menggunakan jasa PT Bintang Mas Adinugraha. Berdasarkan hasil rata-rata dari perhitungan tingkat kesesuaian diperoleh 90,35%, namun masih terdapat 7 atribut yang dibawah hasil rata-rata tingkat kesesuaian. Hasil analisis IPA menunjukkan rata-rata tingkat kualitas pelayanan 3,96 dan rata-rata tingkat kepuasan pelanggan 4,39. Berdasarkan hasil analisis diagram kartesius bahwa 4 atribut masuk pada kuadran A (prioritas utama), 6 atribut masuk pada kuadran B (pertahankan prestasi), 5 atribut masuk pada kuadran C (prioritas rendah) dan 5 atribut masuk pada kuadran D (berlebihan) sehingga masih terdapat atribut yang belum dapat memuaskan konsumen pada kuadran A dan menjadi prioritas utama PT Bintang Mas Adinugraha untuk ditingkatkan. Sehingga disimpulkan bahwa kualitas pelayanan dari PT Bintang Mas Adinugraha di Bandar Lampung sudah membuat konsumen puas namun belum sepenuhnya optimal.
Analysis Of Marketing Strategies At Sakti Rajabasa Teknik In Bandar Lampung Sakti Jaka Triasmara Syarif; Selfia Alke Mega
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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Abstract

The purpose of this analysis is to find out the right marketing strategy to increase sales of Sakti Rajabasa Teknik. This analysis uses qualitative, an analytical tool that is used to discuss problems and find solutions in analyzing competitive strategies, namely by using SWOT Analysis (Strength, Weakness, Opportunity, Threats). This method is a method based on the strengths, weaknesses, opportunities and threats that come from the company or from outside the company or competitors. Based on the results of the research, the strategy that can be used by Sakti Rajabasa Teknik to increase sales is the Growth Strategy. Growth Strategy (Growth Strategy) Designed to achieve growth, both in sales, assets, profits, or a combination of the three. By minimizing costs (minimize costs) so as to increase profits. This method is the most important strategy at this time in the Sakti raabasa technical condition experiencing difficulties in controlling the rate of sales. How to minimize costs on Sakti Rajabasa Teknik as follows, look for distributors who are much cheaper than now but with the same quality so that this can be alleviated by minimizing the minimum costs, can increase revenue and Sakti Rajabasa Teknik can carry out price wars in an effort to increase market share. Thus, Sakti Rajabasa Teknik which has not yet reached critical mass (earned profit from large-scale production) will suffer defeat, unless this company can focus on certain profitable markets.
Pengaruh Product, Price, Place, Promotion (4P) Terhadap Peningkatan Penjualan Minuman Kedai Kopi Mikano Oktori, Zidan Yuslian; Mega, Selfia Alke
Jurnal EMT KITA Vol 7 No 4 (2023): OCTOBER 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i4.1606

Abstract

This study aims to evaluate the influence of product, price, place and promotion (4Ps) as elements of the marketing mix and the factors that have the most influence on increasing sales at Mikano Coffee Shop. Primary data was collected through interviews and questionnaires. The population of this study includes all consumers of Mikano coffee shop. For sampling, a non-probability method was used by distributing questionnaires to 50 respondents. Data analysis was performed using SPSS 26 software, with descriptive analysis and multiple linear regression. The research results show that Product, Price, Place, and Promotion (4P) have a positive impact on increasing sales, both partially and simultaneously. The promotion variable has the largest positive and significant impact on increasing sales at the Mikano Coffee Shop.
Co-Authors Adi Gunawan Andala Rama Putra Barusman Arcellia Lim Ardiyanti, Vera Aulia Rahmawati, Aulia Dhani, Akhmad Dyan Nofita Haninun, Haninun M. Fikri Ramadhan Oktori, Zidan Yuslian Po, Michael Putra, Chandra Almer Putri, Imanuriea Annisa Rahayu, Ni Putu Widhia Sabki Sabki Sakti Jaka Triasmara Syarif Saputra, Belden Ang Setiawan, Russell Evan Tuti Hairani Vincent Vincent, Vincent Wenny Permata Sari