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All Journal ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Ni Kadek Ira Kusumawardani
Universitas Bumigora
Computer Science & IT Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Pemberdayaan UMKM Melalui Pelatihan Strategi dan Desain Marketing serta Optimalisasi Layanan di Majapahit Food Centre Era New Normal Pasca Pandemi COVID-19 Isra Dewi Kuntary Ibrahim; Rini Anggriani; Erwin Suhendra; Irwan Cahyadi; Raden Bagus Faizal Irany Sidharta; Ni Kadek Ira Kusumawardani
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 3 No 1 (2022): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v3i1.1638

Abstract

The purpose of this training is to increase the knowledge of students during “new normal” era through training on sustainable marketing strategies. They are expected to survive and to produce product or service competitiveness that is able to compete in competitive competition. In addition, training is carried out to provide added value and increases various marketing mixed strategies which include 4P’s (Product, Place, Price and Promotion). The method of implementing this service program is carried out by early identification who are related to the problems and obstacles faced by students. Therefore, both parties carry out the program by three steps which are preparation of materials, training or socialization, and recommendations.
Co-Authors Erwin Suhendra Ibrahim, Isra Dewi Kuntary Irwan Cahyadi Raden Bagus Faizal Irany Sidharta Rini Anggriani