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All Journal JIMEBIS Journal of International Conference Proceedings
Nurma Sari
Fakultas Ekonomi dan Bisnis Universitas Syiah Kuala
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : JIMEBIS

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Kinerja Bank Pasca Konversi Menjadi Bank Syariah: Lebih Baik Atau Lebih Buruk? Nurma Sari; Windi Hasnanti Putri; Khairil Umuri
Jurnal Ilmiah Mahasiswa Ekonomi dan Bisnis Islam Vol 3 No 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jimebis.v3i2.273

Abstract

This study aims to compare the quality of service and loyalty in Bank before and after to find out the impact of service quality on customer loyalty before and after becoming Bank Syariah. The method used in this research is quantitative. The population in this study up to 60,000 customers. The samples obtained were 100 customers by using Slovin formula with sample technique that is purposive sampling. This research used questionnaire as its instrument. Hypothesis testing in this study consisted of Paired sample t-Test and Structural Equation Model (SEM) Test. Paired sample t-test is to compare service quality and loyalty at Bank before and after conversion. Test SEM used to find out the influence of service quality to loyalty before and after conversion. The result of Paired sample t-test showed that service quality and customer loyalty have better effect than before conversion. And the result of Structural Equation Model (SEM) with maximum likelihood estimation (MLE) method showed that service quality influence loyalty before and after becoming Bank Syariah conversion with significance value of p <0,001.
Co-Authors Fathurrahman Anwar Ghrina Zikran Khairil Umuri Syafira Amanda Windi Hasnanti Putri Wirdah Irawati