Hasanudin Hasanudin
Universitas Nasional, Jakarta, Indonesia

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INTEGRATED SMALL AND MEDIUM INDUSTRY DEVELOPMENT STRATEGY OF MILKFISH BRAIN IN GRESIK DISTRICT Andini Nurwulandari; Hasanudin Hasanudin; Edi Sugiono; Suryono Efendi; Sugito Efendi
Jurnal Info Sains : Informatika dan Sains Vol. 12 No. 02 (2022): Informatics and Science, September 2022
Publisher : SEAN Institute

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Small and Medium Enterprises (SMEs) are important as one of the economic drivers of Gresik Regency because they help absorb labor and work towards poverty alleviation. On the other hand, UKM milkfish brain in Gresik has many obstacles including marketing, product production does not last long and the production process is still manual. The purpose of this community service is to identify the characteristics of UKM milkfish brain in Gresik district, to understand the real situation faced by UKM entrepreneurs. After obtaining an overview or actual situation, the internal and external environmental conditions of milkfish brain UKM were analyzed, and several alternative development strategies were selected as internal factors for the development of UKM milkfish brain, the Regent. Marketing of UMKM milkfish brain Gresik is growing and stable and requires a marketing strategy that needs to be strengthened internally with a competitive advantage for business development. Another priority strategy is to maintain product prices and improve quality to gain consumer loyalty. This requires segmentation and market segmentation as well as more publicity through online media
THE INFLUENCE OF INFLATION AND EXCHANGE RATES ON INDONESIA'S ECONOMIC GROWTH Hasanudin Hasanudin
INFOKUM Vol. 10 No. 5 (2022): December, Computer and Communication
Publisher : Sean Institute

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The goal of this study was to examine the impact of inflation and exchange rates on Indonesian economic growth. This study makes use of time series data from 20 13 -20 22. The analysis approach employs several linear regression equations, the coefficient of determination, and statistical tests (t and F tests) with the Microsoft Excel application. Secondary data was acquired from Bank Indonesia and the Central Bureau of Statistics. According to the study's findings, inflation has a negative and considerable impact on Indonesia's economic growth. Additionally, the exchange rate has a negative but not statistically significant impact on economic growth. This study has significant significance for the government and commercial stakeholders in developing economic policies and risk management.