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Pengaruh Influencer Marketing dan Product Design terhadap Purchase Decision pada Perlangkapan Bayi City Baby Nadya Fitriani; Rohandi, Mochamad Malik Akbar
Bandung Conference Series: Business and Management Vol. 4 No. 2 (2024): Bandung Conference Series: Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i2.13618

Abstract

Abstract. Currently, many companies are increasing their marketing using Influencer Marketing to be able to compete with other companies and consumers who are increasingly thinking carefully in choosing a product based on the Product Design that they will buy, because consumers want the products they buy to be satisfactory according to their wishes. The purpose of this study is to determine the effect of Influencer Marketing, Product Design on Purchase Decisions on city baby baby equipment. This research method uses a quantitative approach. The analysis techniques used are descriptive analysis, verification and multiple linear regression analysis. The data for this study use primary data. The collection of data for this study used a questionnaire and the sample of this study was 100 consumers who bought city baby equipment with a sample collection technique using a non-probability sampling technique. The results of this study indicate that Influencer Marketing and Product Design have a significant effect partially and simultaneously on Purchase Decisions. Abstrak. Saat ini banyak perusahan yang meningkatkan pemasarannya menggunakan Influencer Marketing untuk mampu bersaing dengan perusahaan lainnya dan konsumen yang semakin berpikir dengan matang dalam memilih sebuah produk berdasarkan Product Design nya yang akan mereka beli, karena konsumen menginginkan produk yang dibelinya memuaskan sesuai dengan keinginan. Tujuan dilakukannya penelitian yaitu untuk mengetahui pengaruh Influencer Marketing, Product Design terhadap Purchase Decision pada perlengkapan bayi city baby. Metode penelitian ini mengggunakan pendekatan kuantitatif. Teknik analisis yang digunakan adalah analisis deskriptif, verifikatif dan analisis regresi linier berganda. Data penelitian ini menggunakan data primer. Pengumpulan data penelitian ini menggunakan kuesioner dan sampel penelitian ini sebanyak 100 konsumen yang membeli perlengkapan bayi city baby dengan teknik pengumpulan sampel yaitu menggunakan teknik non probability sampling. Hasil dari penelitian ini menunjukkan bahwa Influencer Marketing dan Product Design berpengaruh signifikan secara parsial dan simultan terhadap Purchase Decision.
Nutrition Education During Pregnancy Increases Pregnant Women's Knowledge in Preventing Stunting Nadya Fitriani; Nur Indah Nasution; Nurhayani Harahap
VitaMedica : Jurnal Rumpun Kesehatan Umum Vol. 2 No. 3 (2024): Juli : VitaMedica : Jurnal Rumpun Kesehatan Umum
Publisher : STIKES Columbia Asia Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62027/vitamedica.v2i3.137

Abstract

Stunting is a result of chronic malnutrition experienced by a person during pregnancy and early birth, which can increase infant and child mortality, make them susceptible to illness, and inhibit growth and development. The aim of the activity is to provide education about pregnancy nutrition to prevent stunting. The targets were 10 pregnant women in Tanjung Anom Village. The service methods are counseling and discussion. The results of the activity showed that after being given education, there was an increase in pregnant women's knowledge about nutrition during pregnancy and efforts to prevent stunting. Advice to village midwives and local Posyandu cadres to provide assistance to pregnant women in meeting nutritional needs in order to prevent stunting in future children.
Analisis Tingkat Pengetahuan Dukun Persalinan dalam Menolong Persalinan Menurut Standar Kesehatan dan Faktor-Faktor yang Mempengaruhinya Nur Indah Nasution; Nadya Fitriani
VitaMedica : Jurnal Rumpun Kesehatan Umum Vol. 2 No. 3 (2024): Juli : VitaMedica : Jurnal Rumpun Kesehatan Umum
Publisher : STIKES Columbia Asia Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62027/vitamedica.v2i3.139

Abstract

This study aims to analyze the level of knowledge of birth attendants in assisting childbirth in accordance with applicable health standards, as well as identifying factors that influence the level of knowledge in Pancur Batu District, Deli Serdang Regency. The research method used was a descriptive survey with a quantitative approach, where data was collected through structured interviews and questionnaires given to 50 birth attendants in the area. Data analysis was carried out using descriptive and inferential statistical tests. The research results showed that the majority of birth attendants had low knowledge about health standards in assisting childbirth. Factors that influence this level of knowledge include age, education level, work experience, and access to health training. This research also found that birth attendants who have better access to information and training tend to have better knowledge of health standards. These findings indicate the need to improve training and education programs for birth attendants in Pancur Batu District, as well as strengthening collaboration between birth attendants and formal health workers to ensure that the delivery process is carried out in accordance with applicable health standards. This is expected to improve the quality of delivery services and reduce the risk of complications for mothers and babies.
Edukasi GERKASA-LASAKIT (Gerakan Lansia Sehat Sadar Penyakit) Nur Indah Nasution; Nadya Fitriani
Sevaka : Hasil Kegiatan Layanan Masyarakat Vol. 3 No. 1 (2025): Februari : Sevaka : Hasil Kegiatan Layanan Masyarakat
Publisher : STIKES Columbia Asia Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62027/sevaka.v3i1.307

Abstract

This community service project aims to raise awareness and knowledge about health among the elderly through the GERKASA-LASAKIT program (Movement for Healthy and Disease-Aware Seniors) in Dusun 1, Tanjung Anom Village, Deli Serdang Regency. This initiative is driven by the high prevalence of degenerative diseases and the lack of accurate information regarding the prevention and management of these diseases among seniors. Through comprehensive health education, it is hoped that the elderly can improve their quality of life by adopting a healthy lifestyle and gaining a better understanding of common illnesses they may face. The methods used in this project include health education sessions, practical training on early disease detection, and physical activities tailored to the physical condition of the elderly. Health education is provided by medical professionals and public health experts. Additionally, individual consultation sessions are held to offer more personalized care for each participant. The results of this activity show an increase in health knowledge and awareness among the elderly, as evidenced by high participation and enthusiasm in each session. Seniors involved in this program have also begun adopting healthier lifestyles, such as engaging in regular light exercise and having routine health check-ups. This project has successfully built a support network among the elderly, their families, and the local community, creating a more caring and health-conscious environment. Thus, the GERKASA-LASAKIT program makes a significant contribution to improving the quality of life for the elderly in Dusun 1, Tanjung Anom Village. The sustainability of this program is expected to serve as a model for other villages in efforts to enhance the welfare and health of the elderly at the local level.
The Relationship of Family Support with Adaptation to Psychological Changes in Public Rina Anggraini Damanik; Nadya Fitriani
International Journal of Public Health Vol. 2 No. 1 (2025): March : International Journal of Public Health
Publisher : Asosiasi Riset Ilmu Kesehatan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijph.v2i1.314

Abstract

Postpartum is the period that begins after the birth of the placenta and ends when the bladder returns to its original state before pregnancy, which lasts for 6-40 days. The length of the postpartum period is ± 6 – 8 weeks. The postpartum period begins after the birth of the placenta and ends when the uterine organs return to their pre-pregnancy state, which lasts approximately 6 weeks. The aim is to determine the relationship between family support and adaptation to psychological changes in postpartum mothers. Research Method uses a quantitative approach with correlation methods and a cross sectional approach. The sampling technique was purposive sampling technique, the number of respondents was 35 respondents. The research location was at the Romana Tanjung Anom Clinic which was carried out from January 5 to March 30 2024. Data analysis using Chi Square. The result was that 74.3% of 26 respondents were in the category of supporting postpartum mothers. Univariate Analysis of Adaptation to Psychological Changes in Pregnant Women found that the majority of postpartum mothers were in the positive psychological adaptation category with 27 respondents or 77.1%. Bivariate analysis obtained a p-value of 0.000. The conclusion is that there is a relationship between family support and adaptation to psychological changes in postpartum mothers.
Analysis of the Implementation of Merdeka Curriculum in Mathematics Learning Based on Jean Piaget's Cognitive Development Theory in Junior High School Nadya Fitriani; Muhammad Zaini
Rangkiang Mathematics Journal Vol. 4 No. 1 (2025): Rangkiang Mathematics Journal
Publisher : Department of Mathematics, Universitas Negeri Padang (UNP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/rmj.v4i1.66

Abstract

This study aims to analyze the implementation of Merdeka Curriculum in mathematics learning in junior high schools based on Jean Piaget's cognitive development theory. The Merdeka Curriculum is designed to provide freedom for educators to arrange learning relevant to student needs, especially in mathematics subjects, which are often considered challenging. This research uses a qualitative approach with a case study type. The subject is a mathematics teacher. Data were obtained through document analysis and interviews, then analyzed descriptively through data reduction, data presentation, and conclusion drawing. To ensure data validity, source triangulation was carried out. The results showed that implementing the Merdeka Curriculum in mathematics learning supports students' formal operational cognitive development stage. The project-based approach and problem-solving at the core of the Merdeka Curriculum can develop logical, abstract, and analytical thinking skills essential in mathematics. However, several obstacles were found in the implementation, such as teachers‘ lack of understanding of learning strategies by students’ cognitive development stage, and limited interactive learning facilities. This research recommends comprehensive training for mathematics teachers to improve their ability to implement cognitive development-based learning strategies and the provision of adequate supporting facilities. With the right strategy, implementing the Merdeka Curriculum in mathematics learning in junior high schools can be more optimal in improving students' cognitive abilities.
Implementation of the Neural Network Algorithm in Monitoring Child Development to Screen for Developmental Disorders at an Early Age Santosa Pohan; Rani Darma Sakti Tanjung; Riyan Agus Faisal; Nur Indah Nasution; Nadya Fitriani; Juni Purwanto
International Journal of Health Engineering and Technology Vol. 4 No. 1 (2025): IJHET May 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhet.v4i1.272

Abstract

This research aims to implement a Neural Network (NN) in monitoring children's development, especially to detect developmental disorders from an early age. The data used includes variables such as Age, Height, and Weight, which have been normalized to have a uniform scale. The modeling process begins with the use of Convolutional Layers to extract important features from numerical data, which are then passed to the ReLU activation layer to introduce non-linearity to the model, enabling the detection of more complex patterns. After that, Max Pooling is carried out to reduce data dimensions and increase computing efficiency. This model was trained using 100 normalized data, and continued with the use of fully connected layers to process further information. In the output layer, a sigmoid activation function is used to generate probability predictions, allowing binary classification (whether a developmental disorder is present or not). Evaluation results show that this model has an accuracy of 85%, which indicates its effectiveness in detecting child developmental disorders based on available data. Although the results are promising, there is still room for improvement, especially in improving the model's accuracy and ability to handle more complex data. Overall, this research shows that Neural Networks can be a useful tool in the early detection of childhood developmental disorders, with potential for broad applications in the fields of children's health and education.
Classification of Infertility Risk in Female Patients Based on Medical Record Data Using Naive Bayes Algorithm Fahruzi Sirait; Halimah Tusakdiyah Harahap; Nadya Fitriani; Rika Handayani; Baginda Restu Al Ghazali
International Journal of Health Engineering and Technology Vol. 2 No. 4 (2023): IJHET NOVEMBER 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhet.v2i4.274

Abstract

Infertility is a reproductive health problem that has a significant impact globally, especially in developing countries such as Indonesia. This study aims to classify the risk of infertility in female patients at Rantauprapat Regional Hospital by utilizing the Naive Bayes algorithm based on electronic medical record data. The data used consisted of 500 medical records of female patients of childbearing age during the period 2019–2022, which had been processed and divided into training data (70%) and testing data (30%). The analysis and modeling process was carried out using the RapidMiner application without requiring programming skills. The results showed that the Naive Bayes model was able to classify the risk of infertility with an accuracy level of 86.7%, precision of 91.0%, recall of 93.2%, and F1-score of 92.1%. The main factors that most influence the classification of infertility include a history of reproductive disease, patient age, hormonal examination results, body mass index, and history of sexually transmitted infections. These findings indicate that the integration of the Naive Bayes algorithm into medical record data can be an effective solution for early detection of infertility clinically and support data-based decision making. This study also recommends increasing data and attribute coverage, as well as comparison with other algorithms for more optimal results in the future
Edukasi Pada Ibu Balita Tentang Pentingnya Pemberian Munisasi Dasar Pada Bayi Di Kec. Panai Tengah Kab. Labuhanbatu Tahun 2023 Nadya Fitriani
Sevaka : Hasil Kegiatan Layanan Masyarakat Vol. 1 No. 3 (2023): Agustus : Sevaka : Hasil Kegiatan Layanan Masyarakat
Publisher : STIKES Columbia Asia Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62027/sevaka.v2i1.56

Abstract

Immunization is the most effective and efficient public health effort in preventing disease and reducing death rates. This study aims to determine the factors that influence the provision of basic immunizations to babies at the PT Pratama Clinic. Hijau Pryan Perdana 2023. The number of samples used was 35 people obtained using total sampling techniques. The data analysis technique uses chi square. The results obtained in this study were that the majority of respondents did not complete basic immunization, 22 people (62.9%), there was a relationship between the age variable with a value of p = 0.004, there was a relationship with the education variable with a value of p = 0.012, there was a relationship with the employment variable with a value of p = 0.036, there is a relationship between the knowledge variable with a value of p = 0.003, there is a relationship between the family support variable with a value of p = 0.010 with the provision of basic immunization. There is a relationship between maternal age, maternal education, maternal employment, maternal knowledge and family support with providing basic immunizations to babies. It is recommended for health services to increase mothers' knowledge about basic immunization for babies through education to increase the completeness of basic immunization for babies.
Edukasi Pemanfaatan Jahe Sebagai Terapi Tradisional Untuk Mengurangi Mual Muntah Pada Ibu Hamil Trimester Pertama Di Klinik Pratama Madina Nadya Fitriani; Aswin Syahputra; Miki Afrida Wati
Sevaka : Hasil Kegiatan Layanan Masyarakat Vol. 3 No. 2 (2025): Mei : Sevaka : Hasil Kegiatan Layanan Masyarakat 
Publisher : STIKES Columbia Asia Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62027/sevaka.v3i2.469

Abstract

Nausea and vomiting are common complaints experienced by pregnant women in the first trimester. If left unmanaged, these symptoms may develop into hyperemesis gravidarum, which poses risks to both mother and fetus. One non-pharmacological alternative is the use of ginger (Zingiber officinale) as a complementary therapy. This community service activity aimed to improve the knowledge and attitudes of pregnant women regarding the benefits of ginger decoction in reducing nausea and vomiting. The method included health education, hands-on practice in preparing ginger decoction, and pre-test and post-test evaluations. The activity was conducted at Pratama Madina Clinic, involving 45 first-trimester pregnant women. Results indicated a significant increase in knowledge, with pre-test scores averaging 4.53 and post-test scores rising to 8.33. The activity also led to positive behavioral changes and increased awareness of the safe use of herbal therapies during pregnancy. Ginger education proved to be an effective initiative for fostering social transformation within the pregnant women's community.