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All Journal JMM (Jurnal Masyarakat Mandiri) Jurnal Ilmiah Manajemen Kesatuan Jurnal Riset Manajemen dan Bisnis Bandung Conference Series: Business and Management Jurnal Pengabdian Tri Bhakti Ta'allum: Jurnal Pendidikan Islam International Journal of Marketing and Digital Creative (IJMADIC) Jurnal Manajemen dan Bisnis (Performa)

Mochamad Malik Akbar Rohandi

Prodi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Islam Bandung

Author-ID : 3243993

Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Promosi, Suasana Toko dan Potongan Harga terhadap Minat Kunjungan Wisatawan Mengunjungi Farmhouse Susu Lembang pada Masa Covid-19 Rafliansyah Irfandi; Dedy Ansari Harahap; Mochamad Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 2 No. 2 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Abstract. This study focuses on the application of Promotions, Store Atmosphere and Price Discounts on Visiting Interests which aims to determine the effect of Promotions, Store Atmosphere and Price Discounts on Tourist Interests Visiting Lembang Dairy Farmhouses During the COVID-19 Period. The research method used is a survey using a non-probability sampling technique. This type of research is verification and quantitative. The population used is tourists who have visited the Farmhouse Susu Lembang. The sample taken is 261 respondents. The data processing method used is multiple linear analysis which aims to determine the direction of the relationship between the independent variables (X1), (X2), (X3) and the dependent variable (Y). The results of this study indicate that the Promotion variable partially has no significant effect on Visiting Interest, the Store Atmosphere variable partially has a significant effect on Visiting Interest and the Price Discount variable partially has no significant effect on Visiting Interest. And simultaneously the variables of Promotion, Store Atmosphere and Price Discounts have a significant effect on the Interest of Tourists Visiting the Lembang Milk Farmhouse During the COVID-19 Period. Abstrak. Penelitian ini berfokus pada penerapan Promosi, Suasana Toko dan Potongan Harga Terhadap Minat Kunjungan yang bertujuan untuk mengetahui pengaruh Promosi, Suasana Toko dan Potongan Harga Terhadap Minat Kunjungan Wisatawan Mengunjungi Farmhouse Susu Lembang Pada Masa COVID-19. Metode penelitian yang digunakan adalah survei dengan menggunakan teknik sampel non probability sampling. Jenis penelitian ini adalah verifikatif dan kuantitatif. Populasi yang digunakan adalah wisatawan yang sudah berkunjung ke Farmhouse Susu Lembang. Sampel yang diambil sejumlah 261 responden. Metode pengolahan data yang digunakan adalah analisis linier berganda yang bertujuan untuk mengetahui arah hubungan antara variabel independen (X1), (X2), (X3) dengan variabel dependen (Y). Hasil dari penelitian ini menunjukkan bahwa variabel Promosi secara parsial tidak berpengaruh signifikan terhadap Minat Kunjungan, variabel Suasana Toko secara parsial berpengaruh signifikan terhadap Minat Kunjungan dan variabel Potongan Harga secara parsial tidak berpengaruh signifikan terhadap Minat Kunjungan. Dan secara simultan variabel Promosi, Suasana Toko dan Potongan Harga berpengaruh signifikan terhadap Terhadap Minat Kunjungan Wisatawan Mengunjungi Farmhouse Susu Lembang Pada Masa COVID-19.

Pengaruh Price Discount, Store Atmosphere, dan Service Quality terhadap Costumer Loyalty di Critoe Coffee Bandung Agung Riza Bahari Suryana; Dedy Ansari Harahap; Mochamad Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 2 No. 2 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Abstract. Achieving the success of a company is one of them by creating consumer loyalty because it will provide benefits for the company in the long term. This is also what Critoe Coffee wants to achieve, which in recent months has experienced a decline and increase in sales, due to the application of price discounts, store atmosphere and service quality, thus affecting the number of consumers who regularly buy or become loyal consumers. This study aims to determine how the description of discount prices, store atmosphere, service quality and customer loyalty at Critoe Coffee Bandung and to determine the effect of discount prices, store atmosphere, service quality on customer loyalty. This research is a type of descriptive and verification research with quantitative methods. The sampling technique used is non-probability sampling, namely purposive sampling. The population in this study were consumers who had visited and purchased Critoe Coffee products more than twice and received a sample of 396 people. Analysis of the data used is descriptive analysis and verification using multiple linear regression analysis, F test, t test, and coefficient of determination. The results of this study indicate that partially discounted prices have a significant effect on customer loyalty, partially store atmosphere has a significant effect on customer loyalty and service quality has a significant effect on customer loyalty. Simultaneously discounted prices, store atmosphere, and service quality have a significant effect on customer loyalty. Abstrak. Tercapainya keberhasilan suatu perusahaan salah satunya adalah menciptakan loyalitas konsumen karena akan memberikan keuntungan kepada perusahaan dalam jangka waktu yang panjang. Hal tersebut juga ingin dicapai oleh Critoe Coffee yang pernah mengalami penurunan dan peningkatan penjualan di beberapa bulan, akibat penerapan price discount, store atmosphere dan service quality sehingga mempengaruhi jumlah konsumen yang rutin membeli atau konsumen yang loyal. Penelitian ini bertujuan untuk mengetahui bagaimana gambaran price discount, store atmosphere, service quality dan costumer loyalty di Critoe Coffee Bandung serta untuk mengetahui pengaruh price discount, store atmosphere, service quality terhadap costumer loyalty. Penelitian ini merupakan jenis penelitian deskriptif dan verifikatif dengan metode kuantitatif. Teknik sampling yang digunakan adalah nonprobability sampling yaitu purposive sampling. Populasi pada penelitian ini adalah konsumen yang sudah mengunjungi dan melakukan pembelian produk Critoe Coffee lebih dari dua kali dan didapatkan sampel sebanyak 396 orang. Analisis data yang digunakan adalah analisis deksriptif dan verifikatif menggunakan analisis regresi linier berganda, uji F, uji t, dan koefisien determinasi. Hasil penelitian ini menunjukkan bahwa price discount secara parsial berpengaruh signifikan terhadap costumer loyalty, store atmosphere secara parsial berpengaruh signifikan terhadap costumer loyalty dan service quality berpengaruh signifikan terhadap costumer loyalty. Lalu secara simultan price discount, store atmosphere, dan service quality berpengaruh signifikan terhadap costumer loyalty.

Pengaruh E-Service Quality, Electronic Word Of Mouth, dan Price terhadap Purchase Decision pada Pengguna E-Commerce Lazada di Kota Bandung Detria Aliifah Rifdah; Dedy Ansari Harahap; Mochamad Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 2 No. 2 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Abstract. The development of information and communication technology today has brought changes to consumer behavior in shopping from offline to online, making it simpler for consumers to make decisions. Because the data shows a decrease in monthly web visitors, companies must overcome the decline and increase the number of visitors by utilizing e-service quality, electronic word of mouth, and price. The use of electronic word-of-mouth, price, and service quality to purchasing decisions is the main subject of this study. The study aims to determine the effect of E-Service Quality, Electronic Word Of Mouth, and Price on Costumer Purchase Decisions at Lazada E-Commerce in Bandung City. Data collection techniques in this study were carried out through the distribution of questionnaires. The object of this research is e-commerce in the city of Bandung with a sample of 400 consumers. The sampling technique used in this research is purvosive sampling. Analysis of the data used is descriptive and verification with quantitative methods. analysis using multiple linear regression analysis, T test and F test. The results of this study indicate that the E-Service Quality partially has a significant effect on Purchase Decisions, variable Electronic Word Of Mouth partially has a significant effect on Purchase Decisions, variable Price partially has a significant effect on Purchase Decisions. And simultaneously the variables of E-Service Quality, Electronic Word Of Mouth, and Price have a significant effect on Costumer Purchase Decisions at Lazada E-commerce in Bandung City. Abstrak. Perkembangan teknologi informasi dan komunikasi saat ini telah membawa perubahan pada perilaku konsumen dalam berbelanja dari offline ke online, sehingga terciptanya proses keputusan pembelian yang lebih mudah. Karena data menunjukkan adanya penurunan pengunjung web bulanan, perusahaan harus mengatasi penurunan dan meningkatkan jumlah pengunjung dengan memanfaatkan e-service quality, electronic word of mouth, dan price. Penelitian ini berfokus pada penerapan E-Service Quality, Electronic Word Of Mouth, dan Price terhadap Purchase Decision. Tujuan penelitian ini untuk mengetahui pengaruh E-Service Quality, Electronic Word Of Mouth, dan Price terhadap Purchase Decision pada pengguna E-Commerce Lazada. Teknik pengumpulan data dalam penelitian ini dilakukan melalui penyebaran kuesioner. Objek pada penelitian ini adalah pengguna e-commerce Lazada di Kota Bandung dengan sampel sebanyak 400 orang pengguna. Teknik sampling yang digunakan dalam penelitian ini adalah purvosive sampling. Analisis data yang digunakan adalah analisis deskriptif dan verifikatif dengan metode kuantitatif yaitu menggunakan analisis regresi linear berganda, uji T dan uji F. Hasil dari penelitian ini menunjukkan bahwa variabel E-Service Quality secara parsial berpengaruh signifikan terhadap Purchase Decision, variabel Electronic Word Of Mouth secara parsial berpengaruh signifikan terhadap Purchase Decision, variabel Price secara parsial berpengaruh signifikan terhadap Purchase Decision. Dan secara simultan variabel E-Service Quality, Electronic Word Of Mouth, dan Price berpengaruh signifikan terhadap Purchase Decision pada pengguna E-commerce Lazada di Kota Bandung.

Pengaruh Viral Marketing dan Brand Image Terhadap Keputusan Pembelian Konsumen Pada Produk Sepatu (Studi pada Konsumen Sepatu Compass di Kota Bandung) Rizky Anugrah Pratama; Hendrati Dwi Mulyaningsih; Mochamad Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 2 No. 2 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.086 KB)

Abstract. This study aims to determine the application of Viral Marketing and Brand Image to Consumer Purchase Decisions, as well as to determine the effect of Viral Marketing and Brand Image on Consumer Purchase Decisions of Sepatu Compass. This research belongs to the type of descriptive and verification research using a quantitative approach. The sampling technique used is non-probability sampling with a purposive sampling approach. The population used is consumers who have purchased Sepatu Compass aged 15-29 years who live in the city of Bandung. The sample used in the study amounted to 100 respondents. The data analysis used was descriptive and statistical analysis using multiple linear regression, t statistical test, and F statistical test. The results of this study indicate that partially there is a significant influence between Viral Marketing on Purchase Decisions and partially there is a significant influence between Brand Image on Purchase Decisions. And simultaneously there is a significant influence between Viral Marketing and Brand Image on Purchase Decisions. Keywords: Viral Marketing, Brand Image, Purchase Decision. Abstrak. Penelitian ini bertujuan untuk mengetahui penerapan Viral Marketing dan Brand Image terhadap Keputusan Pembelian Konsumen, serta untuk mengetahui pengaruh Viral Marketing dan Brand Image terhadap Keputusan Pembelian Konsumen Sepatu Compass. Penelitian ini termasuk ke dalam jenis penelitian deskriptif dan verifikatif menggunakan pendekatan kuantitatif. Teknik sampling yang digunakan yaitu nonprobability sampling dengan pendekatan purposive sampling. Populasi yang digunakan merupakan konsumen yang pernah melakukan pembelian Sepatu Compass dengan usia 15-29 tahun yang berdomisili di Kota Bandung. Sampel yang digunakan pada penelitian berjumlah 100 responden. Analisis data yang digunakan adalah analisis deskriptif dan statistik dengan menggunakan regresi linear berganda, uji statistik t, dan uji statistik F. Hasil penelitian ini menunjukkan bahwa secara parsial terdapat pengaruh yang signifikan antara Viral Marketing terhadap Keputusan Pembelian dan secara parsial terdapat pengaruh yang signifikan antara Brand Image terhadap Keputusan Pembelian. Serta secara simultan terdapat pengaruh signifikan antara Viral Marketing dan Brand Image terhadap Keputusan Pembelian. Kata Kunci: Viral Marketing, Brand Image, Keputusan Pembelian.

Pengaruh Product Assortment, Online Customer Review dan Price Discount terhadap Purchase Interest Pengguna Shopee di Kota Bandung Mochamad Irfan Fauzie; Dedy Ansari Harahap; Mochamad Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 2 No. 2 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.086 KB)

Abstract. Information technology is growing rapidly, one of which is a online business, data obtained from Hootsuite & We Are Social (2021) states that 93% of Indonesian internet users, use the internet to search for products to buy, where 87.1% of them buy products online. this makes many entrepreneurs switch to online systems which gives rise to many competitors. Therefore, a strategy is needed to get consumer Interest Purchases including Product Assortment, Online Customer Reviews, and Price Discounts. This study was conducted to determine the effect of Product Assortment, Online Customer Reviews, and Price Discounts on Shopee Users' Purchase Interest. This study uses quantitative research methods with an associative analysis approach, which conducted on Shopee users in the city of Bandung with 320 Shopee users respondents. This research data uses primary data in the form of a questionnaire and the data analysis using multiple linear regression and hypothesis testing t-test for partial test and F-test for simultant test. The results of the study shows: Product Assortment had a significant and positive effect on Purchase Intention, Online Customer Reviews had a significant and positive effect on Purchase Intention, Price Discounts had a significant and positive effect on Purchase Intention, and Product Assortment, Online Customer Review and Price Discount together have a significant and positive effect on Purchase Interest. Keywords: Product Assortment, Online Customer Review, Price Discount, Purchase Interest. Abstrak. Perkembangan teknologi informasi kian berkembang pesat salah satunya bisnis daring, data yang didapat dari Hootsuite & We Are Social (2021) menyebutkan 93% pengguna internet Indonesia menggunakan internet untuk mencari produk dimana 87,1%-nya untuk membeli produk secara daring. hal ini membuat banyak pengusaha beralih ke sistem daring yang memunculkan persaingan ketat, maka dari itu dibutuhkan strategi untuk mendapatkan Purchase Interest konsumen diantaranya adalah dengan Product Assortment, Online Customer Review dan Price Discount. Penelitian ini dilakukan untuk dapat mengetahui pengaruh dari Product Assortment, Online Customer Review dan Price Discount terhadap Purchase Interest Pengguna Shopee. Penelitian ini menggunakan metode penelitian kuantitatif dengan pendekatan analisis asosiatif, yang dilakukan pada pengguna Shopee di kota Bandung dengan 320 responden pengguna Shopee. Data yang digunakan adalah data primer berupa kuesioner dengan analisis data menggunakan regresi linear berganda dan pengujian hipotesis secara parsial denga uji-t dan pengujian secara simultan dengan uji-F. Hasil dari penelitian yang dilakukan menunjukan Product Assortment berpengaruh positif dan signifikan terhadap Purchase Interest, Online Customer Review berpengaruh positif dan signifikan terhadap Purchase Interest, Price Discount berpengaruh positif adan signifikan terhadap Purchase Interest, dan Product Assortment, Online Customer Review dan Price Discount secara Bersama-sama berpengaruh positif dan signifikan terhadap Purchase Interest. Kata Kunci: Product Assortment, Online Customer Review, Price Discount, Purchase Interest

Pengaruh Citra Merek, Kualitas Pelayanan Dan Promosi Terhadap Keputusan Pembelian (Survei Pada Konsumen Sogo Paris Van Java Bandung) Elsa Solia Putri; Dedy Ansari Harahap; Mochamad Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 2 No. 2 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Abstract. This study focuses on the application of brand image, service quality and promotion at SOGO Paris Van Java Bandung, and the purpose of this study is to determine how much influence brand image, service quality and promotion have on the purchasing decision of SOGO Paris Van Java Bandung. The research method used is the survey method. The type of research used is descriptive verification with a quantitative approach. The sampling technique used is non- probability sampling, namely purposive sampling. The population in this study are consumers of SOGO Paris Van Java Bandung. The sample in this study was 400 respondents. The data collection technique used is a questionnaire. The data analysis method used is descriptive and statistical analysis by using multiple linear regression analysis, F test, and T test. The results of this study indicate that the Brand Image variable partially has a significant effect on Purchase Decisions, the Service Quality variable partially has a significant effect on Purchase Decisions and the Promotion variable partially has a significant effect on Purchase Decisions. And simultaneously variable Brand Image, Service Quality and Promotion have a significant effect on consumer purchasing decisions at SOGO Paris Van Java Bandung.Keywords: Brand image, Service Quality, Promotion and Purchase Decision. Abstrak. Penelitian ini berfokus pada penerapan Citra merek, Kualitas Pelayanan dan Promosi pada SOGO Paris Van Java Bandung, dan tujuan penelitian ini untuk mengetahui seberapa besar pengaruh Citra merek, Kualitas Pelayanan dan Promosi Terhadap Keputusan Pembelian SOGO Paris Van Java Bandung. Metode penelitian yang digunakan adalah metode survey. Jenis penelitian yang digunakan adalah deskriptif verifikatif dengan pendekatan kuantitatif. Teknik pengambilan sampel yang digunakan adalah nonprobability sampling yaitu purposive sampling. Populasi dalam penelitian ini adalah konsumen SOGO Paris Van Java Bandung. Sampel dalam penelitian ini adalah 400 responden. Teknik pengumpulan data yang digunakan adalah kuesioner. Metode analisis data yang digunakan adalah analisis deksriptif dan statistik yaitu dengan menggunakan analisis regresi linier berganda, uji F, dan uji T. Hasil dari penelitian ini menunjukkan bahwa variabel Citra Merek secara parsial berpengaruh signifikan terhadap Keputusan Pembelian, variabel Kualitas Pelayanan secara parsial berpengaruh signifikan terhadap Keputusan Pembelian dan variabel Promosi secara parsial berpengaruh signifikan terhadap Keputusan Pembelian. Dan secara simultan variabel Citra merek, Kualitas Pelayanan dan Promosi berpengaruh signifikan terhadap Keputusan Pembelian konsumen pada SOGO Paris Van Java Bandung.Kata Kunci: Citra merek, Kualitas Pelayanan, Promosi dan Keputusan Pembelian.

Analisis Pengaruh Social Media Marketing terhadap Keputusan Pembelian Secara Online yang Dimoderasi Oleh Website Quality Sri Nur Fahmi; Hendrati Dwi Mulyaningsih; Mochamad Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 2 No. 1 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Absract. This research aims to determine the effect of social media marketing on online purchasing decisions moderated by website quality at UKM Cekhas.id. This type of research is descriptive and causal verification with quantitative methods. The population in this study are consumers who have bought products from MSMEs Cekhas.id. The sample in this study was 100 respondents with the sampling technique used was based on non-probability sampling technique with a purposive sampling approach and the data collection method used a questionnaire. The data analysis method used moderated regression analysis (MRA) which was processed with IBM SPSS software version 25.0. Based on the results of the study, partially there is a significant influence of social media marketing variables on online purchasing decisions. However, partially there is no significant effect of moderate variables (social media marketing and website quality) on online purchasing decisions. Meanwhile, simultaneously there is a significant influence of social media marketing on online purchasing decisions which is moderated by website quality on Cekhas.id with a contribution value of 65.9% while other variables outside this study have an influence of 34.1%. Abstrak. Penelitian ini bertujuan untuk mengetahui pengaruh dari pemasaran media sosial terhadap keputusan pembelian secara online yang dimoderasi oleh kualitas website pada UMKM Cekhas.id. Jenis penelitian ini adalah deskriptif dan verifikatif kausal dengan metode kuantitatif. Populasi dalam penelitian ini adalah konsumen yang pernah membeli produk dari UMKM Cekhas.id. Sampel dalam penelitian ini sebanyak 100 responden dengan teknik penentuan sampel yang digunakan adalah berdasarkan teknik non probability sampling dengan pendekatan purposive sampling dan metode pengumpulan data menggunakan kuesioner. Metode analisis data menggunakan moderated regression analysis (MRA) yang diolah dengan software IBM SPSS versi 25.0. Berdasarkan hasil penelitian, secara parsial terdapat pengaruh signifikan dari variabel pemasaran media sosial terhadap keputusan pembelian secara online. Namun secara parsial tidak terdapat pengaruh signifikan dari variabel moderat (pemasaran media sosial dan kualitas website) terhadap keputusan pembelian secara online. Sementara secara simultan terdapat pengaruh signifikan dari pemasaran media sosial terhadap keputusan pembelian secara online yang dimoderasi oleh kualitas website pada Cekhas.id dengan nilai kontribusi sebesar 65,9% sedangkan variabel lain di luar penelitian ini memberikan pengaruh sebesar 34,1%.

Pengaruh Product Quality, Online Customer Review, dan Price Discount terhadap Impulse Buying pada Marketplace Shopee Reytha Ulfa Nurqia Ginting; Dedy Ansari Harahap; Mochamad Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 3 No. 2 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i2.8031

Abstract. With the presence of e-commerce among the public in buying and selling products to meet their daily needs easily, consumers experience a change in behavior from shopping directly to conventional stores to shopping through e-commerce. This has led to the growth of online shopping and an increase in impulse buying with some indications that product quality, online customer reviews and price discounts will be factors in consumers making impulse buying. So this study aims to find out how product quality is described, online customer reviews and price discounts at Shopee and to determine the effect of product quality, online customer reviews and price discounts on Shopee. This research is a type of research with quantitative methods. The sampling technique used is non-probability sampling, namely purposive sampling. The population in this study were consumers who had made a purchase at least once and obtained a sample of 220 people. The data analysis used is descriptive analysis using multiple linear regression analysis. The results of this study indicate that product quality partially has a significant effect on impulsive purchases, online customer reviews partially have a significant effect on impulse purchases, and price discounts partially have a significant effect on impulse buying. And simultaneously product quality, online customer reviews and price discounts have a significant effect on impulse buying. Abstrak. Dengan adanya e-commerce dikalangan masyarakat dalam menjual dan membeli produk untuk memenuhi kebutuhan sehari-hari secara mudah, membuat konsumen mengalami perubahan perilaku dari berbelanja secara langsung ke toko konvensional menjadi berbelanja melalui e-commerce. Hal tersebut menyebabkan pertumbuhan belanja online dan peningkatan pembelian impulsif dengan beberapa indikasi bahwa product quality, online customer review dan price discount akan menjadi faktor konsumen melakukan pembelian impulsif. Penelitian ini bertujuan untuk mengetahui bagaimana gambaran product quality, online customer review dan price discount pada Shopee serta untuk mengetahui pengaruh product quality, online customer review dan price discount pada Shopee. Penelitian ini merupakan jenis penelitian dengan metode kuantitatif. Teknik sampling yang digunakan adalah nonprobability sampling yaitu purposive sampling. Populasi pada penelitian ini adalah konsumen yang telah melakukan pembelian minimal 1 kali dan didapatkan sampel sebanyak 220 orang. Analisis data yang digunakan adalah analisis deskriptif menggunakan analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa product quality secara parsial berpengaruh signifikan terhadap impulse buying, online customer review secara parsial berpengaruh signifikan terhadap impulse buying, dan price discount secara parsial berpengaruh signifikan terhadap impulse buying. Serta secara simultan product quality, online customer review dan price discount berpengaruh signifikan terhadap impulse buying.

Pengaruh Kualitas Pelayanan dan Lokasi terhadap Kepuasan Konsumen pada Cafe Teras Sentani Ramanda Jundi Wafi; Nina Maharani; Mochamad Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 3 No. 2 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i2.9428

Abstract. This study aims to determine the implementation and responses of respondents about the quality of Service and location at Café Teras Sentani. To determine the effect of partial and simultaneous quality of Service and location on customer satisfaction at Café Teras Sentani. The research method used is survey method. The type of research used is quantitative. The sampling technique is Purposive Sampling technique and the sample in this study is 100 respondents who have been to Batas Kata Cafe. Data collection techniques used are questionnaires and interviews. Data analysis method used is multiple linear regression analysis to determine the effect of independent variables and dependent variables. The results of this study stated that the implementation and responses of respondents regarding the quality of Service and location are considered good. Service quality and location partially and simultaneously significantly affect customer satisfaction.Keyword: Service Quality, Location, Customer Satisfaction. Abstrak. Penelitian ini bertujuan untuk mengetahui Penerapan dan tanggapan responden mengenai kualitas pelayanan dan lokasi pada Café Teras Sentani. Untuk mengetahui besar pengaruh secara parsial dan simultan kualitas pelayanan dan lokasi terhadap kepuasan konsumen pada Café Teras Sentani. Metode penelitian yang digunakan adalah metode survey. Jenis penelitian yang digunakan bersifat kuantitatif. Teknik pengambilan sampel yang dilakukan yaitu Teknik Purposive Sampling dan Sampel dalam penelitian ini adalah 100 orang responden yang pernah berkunjung ke Batas Kata Cafe. Teknik pengumpulan data yang digunakan adalah Kuesioner dan wawancara. Metode analisis data yang digunakan adalah analisis regresi linier berganda untuk mengetahui pengaruh variabel independen dan variabel dependen. Hasil penelitian ini menyatakan bahwa penerapan dan tanggapan responden mengenai kualitas pelayanan dan lokasi dinilai baik. Kualitas pelayanan dan lokasi secara parsial dan simultan berpengaruh signifikan terhadap kepuasan konsumenKata Kunci: Kualitas Pelayanan, Lokasi, Kepuasan Konsumen.

Pengaruh Social Media Marketing dan Marketing Campaign WIB (Waktu Indonesia Belanja) terhadap Keputusan Pembelian di Marketplace Tokopedia Nur Fitriani Hidayat; Mochamad Malik Akbar Rohandi; Nindya Saraswati
Bandung Conference Series: Business and Management Vol. 4 No. 1 (2024): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i1.9920

Abstract. Competition conditions in the business world are increasingly competitive, especially transformation in the era of globalization and technological advances, especially in the world of telecommunications. Business people are required to be able to adapt, be innovative, and become increasingly sensitive to developments that occur so that companies must open new strategies and plan carefully. This research is included in the type of quantitative research using a quantitative approach. The data collection technique in this research was carried out through distributing questionnaires. The sampling technique used in this research is non-probability sampling, namely purposive sampling. The population in this study were students in West Java with a sample of 150 respondents. The data analysis used is descriptive and verification analysis as well as statistics, namely using multiple linear regression analysis, t test, f test, and coefficient of determination. The results of this research show that the Social Media Marketing variable partially has a significant effect on purchasing decisions, the WIB Marketing Campaign (Indonesia Shopping Time) partially has a significant effect on purchasing decisions, and the Social Media Marketing and WIB Marketing Campaign (Indonesia Shopping Time) simultaneously have an effect significant impact on purchasing decisions on the Tokopedia marketplace. Abstrak. Kondisi persaingan dalam dunia bisnis yang semakin kompetitif terlebih transformasi di era globalisasi serta kemajuan teknologi khususnya dalam dunia telekomunikasi. Para pelaku bisnis dituntut untuk dapat beradaptasi, inovatif, dan semakin peka akan perkembangan yang terjadi sehingga perusahaan harus membuka strategi baru dan perencanaan yang matang. Penelitian ini termasuk ke dalam jenis penelitian kuantitatif dengan menggunakan pendekatan kuantitatif. Teknik pengumpulan data dalam penelitian ini dilakukan melalui penyebaran kuesioner. Teknik sampling yang digunakan dalam penelitian ini adalah non-probability sampling yaitu purposive sampling. Populasi dalam penelitian ini adalah mahasiswa di Jawa Barat yang dengan sampel sebanyak 150 responden. Analisis data yang digunakan adalah analisis deskriptif dan verifikatif serta statistik yaitu dengan menggunakan analisis regresi linier berganda, Uji t, Uji f, dan koefisien determinasi. Hasil dari penelitian ini menunjukkan bahwa variabel Social Media Marketing secara parsial berpengaruh signifikan terhadap keputusan pembelian, Marketing Campaign WIB (Waktu Indonesia Belanja) secara parsial berpengaruh signifikan terhadap keputusan pembelian, serta Social Media Marketing dan Marketing Campaign WIB (Waktu Indonesia Belanja) secara simultan berpengaruh signifikan terhadap Keputusan Pembelian di Marketplace Tokopedia.

Co-Authors Agung Riza Bahari Suryana Ahlil Kahfi Ajeng Luthfiyatul Farida Alena Aenusiffa Salsabil Alivia Nurhaliza Arif Allya Roosallyn Assyofa Alya Fathia Ikhwani Amalya , Safira Rizki Amelia Khoerunnisa Arkan Rasyid Nur Falah Azriel Muhamad Sani Dede R Oktini Dedy Ansari Harahap Desvia Syahra Detria Aliifah Rifdah Dwi M, Hendarti Eka Tresna Gumelar Elsa Solia Putri Elvira Azis Gheanissa Aulia Luthfani Giraliyandi, Maudina Putri Handri, Handri Helmi Aziz Hendrati Dwi Mulyaningsih Herdy Rahmat Maulana Martin Ichsanul Hakim Ihsan Padilah Ira Aulia Puspitasari Kautsar Rafa Nusaibah Kunanti Nurul Arifin Luthfiani Chairunissa Mahani, Nina Moch F Raska Rhamadhan Mochamad Irfan Fauzie Mochammad Imron Awalludin Muhamad Wahid Ramadhani Muhammad Daffa Azhar Muhammad Rifan Mutaqin Mukhamad Satrio Harditiyanto Nadia Meirani Nadri Taja Nadya Fitriani Nardin Najla Nina Maharani Nindya Saraswati Nisha Fadila Nur Fitriani Hidayat Nyi Raden Sheila Salsabilla Permana, Rezi Muhamad Taufik Putri Fariska Sugestie Putry Yuliani Qonidah Salsabila Senja Rachel Aldilla Yastin Rafliansyah Irfandi Raihan Habibi Ramanda Jundi Wafi Ramdan, Pratiwi Fauziah Ratih Hurriyati Reytha Ulfa Nurqia Ginting Rezi Muhammad Taufik Permana Rifaldi, Moch Fikri Rina Julianti Rizky Anugrah Pratama Roid Sadad Ruliansyah Ruliansyah Salma Athifah Azhar Sarah Ira S Lugina Septiana Ayu Estri Mahani Shalsabila Aristawidya Siti Fitrianti Sri Nur Fahmi Sri Suwarsi Sulaiman, Haryaman Justisia Sutina, Hani Taufik, Rezi Muhamad Tia Yuliawati Tresna, Eka Vinka Fitria Nuryani Vira Setya Puspa Anggreani Yudha Dwi Nugraha

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