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All Journal Kinesik PEDAMAS (Pengabdian Kepada Masyarakat)
Citra Antasari
Universitas Tadulako
Humanities Economics, Econometrics & Finance Education Energy Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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DIGITALISASI PRAKTIK JURNALISTIK DI ERA NEW NORMAL: Studi Kasus pada Jurnalis Media MAL Online Citra Antasari; Nur Haidar; Muhammad Isa Yusaputra
Kinesik Vol. 9 No. 3 (2022): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v9i3.569

Abstract

Media Alkhairat Palu newspaper's decision to change its performance on online media platforms has fundamental considerations. One of them is part of self-adaptation to the impact of the Covid-19 pandemic which has taken place in the last two years. Apart from management, the work patterns and skills of media workers, especially journalists, are one that demands change for the better. Three basic things that are the goal of this research are to look at, First, related to the expertise in using software and social media (cognitive dimension). Second, journalists' views on the potential use of internet technology in news production (evaluative dimension). Third, the emergence of new practices that are adapted in the network model of making news (performative dimension). This research was carried out for approximately two months, at the Media Alkhairat Palu office. Using two informants as research subjects selected using purposive sampling method. Based on the research results, it was found that Alkhairat Media made a number of adaptations in the digital transformation process that was carried out. From a cognitive aspect, most journalists are quite qualified in using software or a number of social media. From the evaluative aspect, it was found that when transformed into an online media, internet technology became the most important part in the process of making news and its production. Then from the performative aspect, what stands out from the process of digitizing online media is the process of gathering news and changes in editorial work patterns.
PELATIHAN STRATEGI JITU MENINGKATKAN LOYALITAS KONSUMEN MELALUI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) Rizqy Alfiyaty; Citra Antasari
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 4 No. 03 (2026): MEI 2026
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

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Abstract

Pentingnya loyalitas pelanggan dalam pengembangan UMKM akan membantu memenangkan persaingan yang ketat di era digital saat ini. Hal tersebut dapat diraih dengan memberikan pelayanan prima melalui CRM (Customer Relationship Management). Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan edukasi dan pemahaman praktis kepada 24 peserta UMKM binaan PT Telekomunikasi Indonesia (Persero) Tbk Kota Palu. Metode pelaksanaan meliputi registrasi, pemaparan materi, diskusi (tanya jawab) dan evaluasi sederhana. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terkait materi berdasarkan hasil evaluasi pihak panitia yang disampaikan kepada penulis (narasumber) terkait testimoni peserta.
Co-Authors Alfiyaty, Rizqy Nur Haidar Yusaputra, Muhammad Isa