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Muhammad Akbar
Universitas Tadulako
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Journal : Paradoks : Jurnal Ilmu Ekonomi

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Changes in Consumer Behavior Through E-Payment in the Implementation of Green Economy Ar, Dhita Pratiwi; Lutfi, Anugrah; Akbar, Muhammad; Layli, Nuril; Salam, Karta Negara
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 1 (2025): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i1.1017

Abstract

In recent years, there has been a growing awareness of the importance of adopting environmentally sustainable infrastructure. The shift towards a circular economy and the increased use of digital payment methods (e-payment) have emerged as key drivers of sustainable consumer behavior. This study examines the impact of con-sumer behavior changes through the adoption of e-payment systems within the framework of green economy practices. The research was conducted in Makassar, involving a sample of 150 respondents, and analyzed using Structural Equation Modeling (SEM). The results indicate a significant relationship between consumer behavior changes and the increased use of e-payment, which in turn supports the implementation of green economy practices. The findings highlight that e-payment adoption contributes to reduced carbon emissions and the use of non-renewable resources, promoting a more sustainable and efficient economy.
Co-Authors Abd Wahab Ar, Dhita Pratiwi Damayanti Damayanti Fitrisam, Syarifah Aliyah Hasisa Haruna Layli, Nuril Lutfi, Anugrah Misbahuddin Nurhayani Nurhayani Rahmatullah Rangga Putera Boroallo Rika Febby Rhamadhani Rita Yunus Rizkiani Iskandar Salam, Karta Negara SYAHRIR MALLONGI Syarigawir Utami, Ayu Putri Vera Sri Endah Cicilia Wijaya, Fajar