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All Journal E-Jurnal Manajemen Universitas Udayana International Journal of Education, Vocational and Social Science
Rifah Dwi Astuti
Unknown Affiliation
Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH PEMASARAN MEDIA SOSIAL PADA KINERJA PEMASARAN: PROPOSISI NILAI SOSIAL PRODUK SEBAGAI VARIABEL MEDIATOR Yusmar Ardhi Hidayat; Eva Purnamasari; Sri Wahyuni; Rifah Dwi Astuti; Sandi Supaya
E-Jurnal Manajemen Vol 11 No 11 (2022)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2022.v11.i11.p04

Abstract

Pemasaran media sosial muncul sebagai metode yang tepat untuk membantu UMKM dalam memasarkan produknya dan berinteraksi dengan pelanggan di masa pandemi dan kenormalan baru. UMKM dapat membangun kemitraan bisnis yang signifikan dengan melibatkan konsumen sebagai kolaborator untuk secara aktif meninjau dan membagikan nilai sosial produk di media sosial untuk meningkatkan kinerja pemasaran. Penelitian ini memiliki tiga tujuan: (1) menganalisis pengaruh pemasaran media sosial terhadap nilai produk sosial, (2) menguji pengaruh nilai produk sosial terhadap kinerja pemasaran, dan (3) menyelidiki hubungan antara pengaruh pemasaran digital dan pemasaran. Purposive sampling digunakan untuk memilih 112 responden, termasuk kategori UMKM kuliner, yang gencar mempromosikan produknya di media sosial. Partial Least Squares SEM digunakan sebagai metode analisis. Pemasaran media sosial yang baik mampu meningkatkan nilai produk sosial yang kemudian meningkatkan kinerja pemasaran. Penelitian ini mengungkap nilai sosial produk sebagai variabel mediasi yang memperkuat hubungan positif antara pemasaran media sosial dan kinerja pemasaran. Kata kunci: pemasaran sosial media; nilai sosial produk; kinerja pemasaran; dan UMKM Kuliner
Improving The Quality of Scientific Works Through the Use of Flipbook-Based Mendeley Guidelines for Students of Business Administration Department of Semarang State Polytechnic Ana Putri Nastiti; Rifah Dwi Astuti; Sri Wahyuni; Sandi Supaya; Eva Purnamasari; Mellasanti Ayuwardani
International Journal of Education, Vocational and Social Science Vol. 4 No. 02 (2025): March - May, International Journal of Education, Vocational and Social Science
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i02.2222

Abstract

Scientific work is a writing or research conducted as part of the academic tasks of academicians, including students. In the process of writing this scientific work, there is an unavoidable risk of plagiarism, whether intentional or unintentional. Writing quality scientific work requires the ability to select and compile a bibliography used as a reference, as well as skills in making accurate citations. Initial studies found that scientific work in the form of Final Projects and Theses produced by students of the Business Administration Department of Semarang State Polytechnic could not be said to be quality scientific work. The concept of a Flipbook-based Mendeley guidebook that the research team adopted in this study was considered to make it easier and more interesting for readers to use the book. The results of the study showed the highest increase of 49.1%, which indicates that the effectiveness of this guidebook has been proven to help students in implementing technical steps for writing citations that have an impact on improving the quality of scientific work.
Co-Authors Ana Putri Nastiti Eva Purnamasari Mellasanti Ayuwardani Sandi Supaya Sri Wahyuni Yusmar Ardhi Hidayat