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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI juremi: jurnal riset ekonomi International Journal of Economics, Accounting, and Management

Ferdinand J. Tumewu

Unknown Affiliation

Author-ID : 5599095

Economics, Econometrics & Finance

Published : 17 Documents Claim Missing Document

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THE INFLUENCE OF EXPERIENTIAL MARKETING AND TOURIST SATISFACTION ON TOURIST REVISIT INTENTION AT BUKIT KASIH KANONANG Victoria Rorimpandey; Willem J. F. A Tumbuan; Ferdinand J. Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

The development of tourism is currently fast. Tourism is one industry that can support a regionâ€™s economy. Tourism will provide a lot of income for regions that are aware of the potential for the tourism sector. The existence of regional autonomy makes each region try to exploit the potential of its region. Every region seeks to contribute to making tourism oriented towards improving the welfare of the local community.Increasingly fierce competition becomes a challenge and a threat for business actors in order to win the competition, maintain the market they have, and seize the existing market.The purpose of this study is to find out whether The Influence of Experiential Marketing and Tourist Satisfaction on Tourist Revisit Intention at Bukit Kasih Kanonang. This study uses quantitative method and the researchers distributed questionnaires and samples used 100 respondents. The results of this study found that experiential marketing and tourist satisfaction partially had a significant positive effect on tourist revisit intention at Bukit Kasih Kanonang and the results also showed that experiential marketing and tourist satisfaction simultaneously had a positive and significant effect on tourist revisit intention.

The Influence of Perceived Ease of Use, Perceived Risk and Consumer Trust towards Merchant Intention in using QRIS as a Digital Payment Method Maria Andriani Halimah Pontoh; Frederik G. Worang; Ferdinand J. Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

The purpose of this research is to analyze the influence of Perceived Ease of Use, Perceived Risk and Consumer Trust towards Merchant Intention in using Quick Response Code Indonesian Standard (QRIS) simultaneously or partially. This research method uses questionnaire data collection techniques with the respondent data of 100 people. The result showed that Perceived Ease of Use has significant effect on Merchant Intention in using QRIS as a digital payment method, while Perceived Risk and Consumer Trust has no significant effect on Merchant Intention in using QRIS as a digital payment method. From these results, it is recommended for merchants who have not switched to non-cash transactions, it is hoped that they can use QRIS as a digital payment method, considering that QRIS has low risk, is easy to use and can save time quickly and efficiently. Also, it is recommended for further researchers to able to expand this research.

The Influence of Brand Ambassador and Brand Image on E-Commerce Purchase Decision at Tokopedia Marketplace (Study on Millennial and Generation Z in Manado) Jeniffer Gabriella Korompis; Willem J. F. A. Tumbuan; Ferdinand J. Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

In the first quarter of 2021, Indonesian e-commerce Tokopedia ranked first among the most clicked e-commerce sites in Indonesia, with around 135 million clicks. There is a shift of purchasing power from generation Z to millennial generation. Millennial and Generation Z are the generation that have grown up tech savvy, living through the evolution of life-changing innovation, such as the launch of the public internet and the smart phone. The popularity of Tokopedia was also driven by a marketing strategy in introducing Tokopedia and its products to the public, one of which is the use of celebrities that attract the public's attention. The using of a brand ambassador is one effective marketing technique to get a lot of attention from the customers. Brand image has an important position in influencing the purchasing decisions by consumers, because one of the the decisions in the structure of the purchasing is the decision regarding the choice of brand The purpose of this study is to know the simultaneous and partial influence of brand ambassador and brand image on consumer purchase decision at Tokopedia marketplace. This research used multiple regression analysis with sample of 100 respondents. The result shows that brand ambassador and brand image have a simultaneous and partial influence on consumer purchase decision at Tokopedia marketplace. Tokopedia should keep BTS and Blackpink as their brand ambassador considering that theyâ€™re the most famous Korean boy group and girl group these days and have so many fans especially Millennial and generation Z. Brand image of Tokopedia already good and all Tokopedia need is keep maintaining the corporate image.

THE ANALYSIS OF SPIRIT OF WORK WITHIN MANADO STATE PROSECUTOR'S OFFICE Meygi Nia Naomi Boky; David P. E. Saerang; Ferdinand J. Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Abstract: The main issues nowadays regarding spirit of work is the way for sustaining the spirit of work; the issue arise because every individual or employees have different problems altogether which makes it difficult for the company to handle. In this particular research, Manado’s State Prosecutors Office which filled with different individuals with different needs that need to be uphold as well. The purpose of this study is to analyse the spirit of work within Manado’s Prosecutor’s office. This study uses a qualitative method and interview toward informants were conducted in order to gain information regarding the phenomenon. The responses from every respondent shows that organizational condition does have relation with the spirit of work, the relation of variables mostly impacted in a positive manner. The office needs to look upon the welfare of employees in order to keep the spirit of work within them, examples such as giving help during daily work or giving reward toward employees that does good job can be the solution for the office to maintain the spirit of work. Keyword: Spirit of Work

The Effect of Work Pressure and Affective Commitment on Turnover Intention at PT. Artaboga Cemerlang Manado Debora F. Lontoh; Frederik G. Worang; Ferdinand J. Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Abstract: This study aims to understand and find out if work pressure and affective commitment have an effect on turnover intention at PT. Artaboga Cemerlang Manado employee. This research is using quantitative method. It will explain the relationship of variables through causal analysis in the scale method between two continuous independent variables and one dependent variable. Researcher distributed questionnaires and the sample used was 30 respondents. The result showed both work pressure and affective commitment simultaneously have a significant effect of turnover intention at PT. Artaboga Cemerlang Manado. It can be concluded that the work pressure variable partially has a significant effect on turnover intention and affective commitment partially has a significant effect on the turnover intention at PT. Artaboga Cemerlang Manado. Based on the results it can be said that working pressure and affective commitment have an important role in affecting turnover intention. PT. Artaboga Cemerlang Manado needs to manage well amount of job that they give to their workers and developing human resource strategies to strengthen the level of affective commitment. Keywords: work pressure, affective commitment, turnover intention

The Influence of Shopping Lifestyle and Fashion Involvement on Impulse Buying Behavior of Uniqlo Product at Shopee Natacsya L. B. Mawara; Frederik G. Worang; Ferdinand J. Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

There are many factors that trigger impulse buying, some of which are shopping environment factors, in-store promotion factors, and service quality factors. The purpose of this study is to see the influence of shopping lifestyle and fashion involvement on impulse buying behavior of Uniqlo products at shopee, this study is a quantitative study and uses a multiple linear regression method. The findings of this study shows that the independent variables which are shopping lifestyle and fashion involvement influence the impulse buying behavior, in this case of Uniqlo product at Shopee. Based on the result, the researcher provided several recommendations which are for the application to do prority setting in term of shopping preferences, by doing so it will create a better prospect especially in term of reducing the sense of hedonistic traits. Also adding direct sense of involvement into other activities, meaning that it will reduce the involvement regarding the fashion sense.

The THE INFLUENCE OF KOREAN POPULAR CULTURE TOWARDS THE INTENTION TO VISIT SOUTH KOREA (Survey on Student’s in Sam Ratulangi University Manado) Falencia Wullur; Frederik G. Worang; Ferdinand J. Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

The popularity of Korean culture around the world has made people affected by this culture. This Korean culture well known as Korean Wave or Hallyu phenomena cover various aspects such as drama, music, fashion, make-up and etc. Korean Wave or Hallyu is a term to describe South Korean pop culture that has been successfully exported across the globe, including Indonesia specifically in Manado City. The objectives of this study are to determine the students in Sam Ratulangi University Manado perceive South Korean images as a Potential tourist destination that is seen in Korean Pop, Korean dramas, and Korean Food could lead to the intention to visit South Korea in the future. The research respondents were 108 respondents. Questionnaire distribution is carried out online using Google Form. The method that researchers use in this study is a quantitative method. The data analysis method used was multiple linear regression analysis using SPSS as a data processing tool. The results from research data on the influence of the Korean Wave on the South Korean tourism sector, researchers found that Korean wave (K–Pop, K–Drama, K–Food) influence the students intention to make South Korea as a Potential Tourist Destination. In other words Korean Wave can affect the South Korea tourism sector. Keywords: korean pop, korean drama, korean food, south korea, intention to visit

ANALYZE THE EFFECT OF VISUAL MERCHANDISING AND BRAND IMAGE ON CUSTOMER PURCHASE INTENTION CASE STUDY: STARBUCKS CUSTOMER IN MANADO CITY Fabio Falentino Kamu; James D. D. Massie; Ferdinand J. Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

This research aims to analyze the effect of visual merchandising, and brand image on customer purchase intention at Starbucks Customer in Manado. The independent variables used in this research are visual merchandising and brand image, while the dependent variable is purchase intention. This research uses primary data obtained from questionnaires measured with the Likert Scale. The sample is customer who have shopped in Starbucks Manado. Test instruments are performed usingV alidity and Reliability Tests. The regression result show that visual merchandising and brand image have a positive and significant effect on purchase intention through Starbucks Manado. Keyword: visual merchandising, brand image, purchase intention

THE INFLUENCE OF EMPLOYEE COMPETENCE AND CORPORATE CULTURE ON THE PERFORMANCE OF MANAGEMENT AT PT. PLN (PERSERO) UNIT INDUK WILAYAH (UIW) SULUTTENGGO Verel Mawei; James D. D. Massie; Ferdinand J. Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 3 (2023): JE. VOL. 11 No. 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i3.49291

Human resources is one of the most important factors in running an organization because the success or failure of an organization is determined by the effectiveness and efficiency (performance) of its human resources. To determine that employees have high performance, it is certainly inseparable from the role of employee competencies and corporate culture. This study discusses the influence of employee competencies and corporate culture on performance of management at PT. PLN (Persero) Unit Induk Wilayah Suluttenggo. In this study, there are 33 employees who are all in Low-Level Management positions, so 33 samples were taken as research samples. This research is quantitative research using multiple linear regression analysis. The results show that competence has insignificant impact on performance of management, while corporate culture has a positive and significant impact on performance of management. Competence and Corporate Culture simultaneously have a positive and significant impact on Performance of Management. Keyword: competence, corporate culture, performance of management

ANALYSIS OF CUSTOMER SERVICE AT BIKE STORES AT RECOVERY BIKE LANGOWAN Ronaldo Jordan Poluan; Frederik G. Worang; Ferdinand J. Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.52400

The purpose of this research is to analyze customer service at bike store at recovery bike Langowan. This research used qualitative method. 15 samples were collected with interview questions to the customers of Recovery bike Langowan. The result of this research shows that the service at the store Recovery bike Langowan from the interview results can be seen from the numbers of customer handled, level of customer satisfaction, response speed at the start and customer retention rate most of the respondent perceived a good service and leads to good customer service that been conducted from the store and leads them to loyal customers and become agent of marketing of the store also the performance and the marketing can conclude has a big positive impact both for the customers and the store. Keywords: customer service

Co-Authors David P. E. Saerang Debora F. Lontoh Diandra Gratia Sumanti Edward T. B. Kamoda Ephifania Sartje Louisa Bagau Fabio Falentino Kamu Falencia Wullur Frederik G. Worang James D. D. Massie James D.D. Massie Jeniffer Gabriella Korompis Juan Joshua Rumopa Lawren J. Rumokoy Maria Andriani Halimah Pontoh Maria S. Y Garera Maya P. Warouw Meygi Nia Naomi Boky Natacsya L. B. Mawara Paulus Kindangen Pingkan Gabriela Mumu Renaldo Tjiphanata Ronaldo Jordan Poluan Verel Mawei Victoria Rorimpandey Willem J. F. A Tumbuan Willem J. F. A. Tumbuan

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