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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI juremi: jurnal riset ekonomi International Journal of Economics, Accounting, and Management
Ferdinand J. Tumewu
Unknown Affiliation
Economics, Econometrics & Finance

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THE EFFECT OF JOB SATISFACTION, ORGANIZATIONAL COMMITMENT, AND WORK ENVIRONMENT ON TURNOVER INTENTION AT PT. HASJRAT ABADI SUDIRMAN Ephifania Sartje Louisa Bagau; Paulus Kindangen; Ferdinand J. Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.52572

Abstract

The purpose of this study was to know the effect of job satisfaction, organizational commitment, and work environment on turnover intention at PT. Hasjrat Abadi Sudirman. This study uses a population as a sample, where the total number of respondents is 86 employees. This research was carried out using quantitative methods and data collection techniques by distributing questionnaires. The research results show that job satisfaction has a significant negative effect on turnover intention, organizational commitment has a significant negative effect on turnover intention, while the work environment has no effect on turnover intention. Simultaneously job satisfaction, organizational commitment, and work environment have an influence on employee turnover intention at PT. Hasjrat Abadi Sudirman.   Keyword: turnover intention, job satisfaction, organizational commitment, work environment
The Impact of Influencer Marketing on Brand Image, Brand Awareness, and Brand Trust toward Purchase Decisions for Skincare Products Diandra Gratia Sumanti; Paulus Kindangen; Ferdinand J. Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i01.53727

Abstract

Influencers are changing the way brands interact with the public, consumers, and other brands, it is a new phenomenon that is having a major impact on everyone’s lifestyle. In view of this situation, it is very important for a brand to have an in-depth understanding of how significant the impact of influencer marketing is on brand development, causing consumers to buy a skincare product. This research mainly explores the impact of influencer marketing on purchasing decisions for skincare products through brand image, brand awareness, and brand trust in Generation Z at the Faculty of Economics and Business, Sam Ratulangi University. This study has used a quantitative approach with SEM-PLS as method analysis, the sampling technique used cluster sampling with the number of samples obtained as many as 100  respondents. The analysis technique used in this study is the path analysis method. The results find that influencer marketing through TikTok positively impacted brand image, awareness, and trust. Brand image and brand awareness positively impact purchase decisions for skincare products while brand trust negatively impacts purchase decisions for skincare products. Brand image, brand awareness, and brand trust also significantly mediate the impact of influencer marketing on purchase decisions.   Keywords: Influencer Marketing, Brand Image, Brand Awareness, Brand Trust, Purchase Decisions
COMPARATIVE ANALYSIS OF E-ADVERTISEMENTS BETWEEN TIKTOK AND INSTAGRAM AMONG THE MILLENIALS Juan Joshua Rumopa; James D.D. Massie; Ferdinand J. Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1
Publisher : Universitas Sam Ratulangi

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Abstract

The dynamic landscape of digital marketing strategies within Manado City's millennial population. The research focuses on TikTok's short-form video dominance and Instagram's visually rich platform, exploring their distinct advertising features like TikTok's creative video ads and Instagram's versatile formats such as stories, carousels, and influencer collaborations. Not only does the research highlight potential challenges like misrepresentation leading to dissatisfaction and impulse buying tendencies in e-advertisements, but it also emphasizes the critical role of information accuracy, brand engagement tactics, and the significant impact of electronic word of mouth (eWOM) on purchasing behavior. By assessing the strengths and weaknesses of both platforms, the study aims to offer comprehensive insights into effective digital marketing practices, aiding businesses in optimizing their advertising strategies for increased brand recognition, engagement, and sales among the vibrant millennial community in Manado City.   Keywords: information quality, brand awareness, willingness to purchase, E-WOM, e-advertisement
ANALISIS PENERAPAN MANAJEMEN MUTU TERPADU DI RUMAH SAKIT UMUM DAERAH MARIA WALANDA MARAMIS Renaldo Tjiphanata; Ferdinand J. Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i01.53893

Abstract

Penelitian ini bertujuan untuk mengetahui penerapan manajemen mutu terpadu di Rumah Sakit Umum Daerah Maria Walanda Maramis setelah meraih status akreditasi PARIPURNA dari lembaga akreditasi rumah sakit. Hasil penelitian menunjukan bahwa karakteristik manajemen mutu terpadu seperti: 1) fokus pada pelanggan; 2) obsesi terhadap kualitas; 3) komitmen jangka panjang; 4) perbaikan secara berkesinambungan; 5) pendidikan dan pelatihan; 6) kerjasama tim; dan 7) kesatuan tujuan masih diterapkan dengan baik. Sedangkan karakteristik manajemen mutu terpadu lainnya seperti; 1) pendekatan ilmiah dalam pengambilan keputusan; 2) kebebasan yang terkendali; serta 3) adanya keterlibatan dan pemberdayaan karyawan dalam pengambilan keputusan bagi organisasi, belum sepenuhnya diterapkan. Kemudian perlu dibuat dokumen tertulis terkait standar operasional prosedur tentang ganjaran terhadap oknum-oknum yang tidak memberikan pelayanan yang sesuai dengan predikat PARIPURNA dalam memberikan pelayanan kesehatan di rumah sakit.   Kata Kunci: Manajemen Mutu Terpadu
FINANCIAL MANAGEMENT OVERVIEW ON MSME (MICRO, SMALL AND MEDIUM ENTERPRISE) IN MANADO Pingkan Gabriela Mumu; James D. D. Massie; Ferdinand J. Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 2 (2024): JE. Vol. 12 No 2
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i2.54832

Abstract

This qualitative research delves into the financial management practices within Micro, Small, and Medium Enterprises (MSMEs) in Manado, Indonesia. Utilizing a qualitative approach, the study explores descriptive data gathered from interviews, observations, and secondary sources. The primary data emanates from interviews with ten MSME entrepreneurs across various sectors, while secondary data encompasses documentation and literature review. The research involves both qualitative and quantitative data types, emphasizing the qualitative nature of words, images, and non-numeric expressions. Data collection methods include observation, interviews, and literature review, crucial in comprehending the landscape of financial management in MSMEs. The data undergoes qualitative descriptive analysis, involving reduction, display, and conclusion drawing, to elucidate patterns and behavioral aspects of financial management practices. Conducted in Manado over a two-month period, this study aims to shed light on the financial management nuances within MSMEs, underscoring the significance of better financial planning, control, and reporting for their sustenance and growth.   Keywords: MSMEs, Financial Management
The Influence Of Lifestyle And Brand Image On The Purchase Decisions Of Apple Mobile Phone of Sam Ratulangi University Student’s Manado Maria S. Y Garera; Ferdinand J. Tumewu
International Journal of Economics, Accounting and Management Vol. 1 No. 2 (2024): IJEAM - July 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i2.632

Abstract

In the ever-evolving digital era, mobile phones have become a primary need for many individuals, especially premium phones such as Apple that have a significant market share. This study aims to analyze the effect of lifestyle and brand image on purchasing decisions for Apple mobile phones. for students at Sam Ratulangi University, Manado. This study uses quantitative methods with purposive sampling techniques and a survey approach to collect data from a number of respondents who are users or potential users of Apple products. Data analysis was carried out using multiple linear regression to identify the effect of independent variables, namely lifestyle and brand image, on the dependent variable, namely purchasing decisions. with the sample calculation formula used, namely Lemmeshow calculation with a total of 100, then the data was distributed via questionnaire and processed from the SPSS application. The results showed that the two independent variables had a partial and simultaneous influence on purchasing decisions for Apple cellphones. A modern and dynamic lifestyle and a strong and exclusive brand image are proven to be the main factors that encourage consumers to choose Apple products
DAMPAK PERSEPSI PENTINGNYA ISU SOSIAL DAN PUBLIKASI NEGATIF TERHADAP DUGAAN DUKUNGAN STARBUCKS TERHADAP ISRAEL DALAM KONFLIK GAZA TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN DI MANADO Edward T. B. Kamoda; Lawren J. Rumokoy; Ferdinand J. Tumewu; Maya P. Warouw
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 5: Maret 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines how the perceived importance of social issues and negative publicity regarding Starbucks' alleged support for Israel in the Gaza conflict affect customer purchase decisions in Manado, Indonesia. A quantitative approach was used, with 100 respondents selected via stratified random sampling. The results show that while the perceived importance of social issues does not significantly impact purchase decisions, negative publicity has a strong and significant influence. Moreover, the combined effect of these factors significantly affects consumer behavior. These findings emphasize the power of negative publicity in shaping purchasing decisions, particularly in contexts involving politically sensitive issues. The study provides insights for businesses on how social and political narratives can influence consumer choices in emerging markets.
Co-Authors David P. E. Saerang Debora F. Lontoh Diandra Gratia Sumanti Edward T. B. Kamoda Ephifania Sartje Louisa Bagau Fabio Falentino Kamu Falencia Wullur Frederik G. Worang James D. D. Massie James D.D. Massie Jeniffer Gabriella Korompis Juan Joshua Rumopa Lawren J. Rumokoy Maria Andriani Halimah Pontoh Maria S. Y Garera Maya P. Warouw Meygi Nia Naomi Boky Natacsya L. B. Mawara Paulus Kindangen Pingkan Gabriela Mumu Renaldo Tjiphanata Ronaldo Jordan Poluan Verel Mawei Victoria Rorimpandey Willem J. F. A Tumbuan Willem J. F. A. Tumbuan