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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Return : Study of Management, Economic and Bussines
Emilia M. Gunawan
Universitas Sam Ratulangi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH DUKUNGAN SELEBRITI DAN PROMOSI ONLINE TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PRODUK KOSMETIK MAYBELLINE DI KOTA MANADO Cristina Emaeli Pangemanan; S.L.H.V Joyce Lapian; Emilia M. Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.455 KB) | DOI: 10.35794/emba.v10i4.43805

Abstract

Pertumbuhan kosmetik di Indonesia semakin berkembang sangat pesat. Banyak perusahaan dan pelaku bisnis yang menggeluti bidang kosmetik dikarenakan Indonesia merupakan salah satu industri pasar kosmetik yang cukup besar. Maybelline merupakan produk kecantikan yang memiliki citra merek yang baik. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh dukungan selebriti dan promosi online terhadap keputusan pembelian secara online produk Kosmetik Maybelline di Kota Manado. Sampel dalam penelitian ini berjumlah 97 orang yang sudah pernah melakukan pembelian secara online produk kosmetik Maybelline, Pengumpulan data menggunakan kuesioner. Analisis data dilakukan dengan analisis regresi linier berganda. Hasil penelitian ini menunjukkan Secara parsial dukungan selebriti berpengaruh terhadap keputusan pembelian secara online, Promosi online berpengaruh terhadap keputusan pembelian secara online, Dukungan selebriti dan promosi online berpengaruh signifikan terhadap keputusan pembelian secara online kosmetik Maybelline di kota manado Kata Kunci : dukungan selebriti, promosi online, keputusan pembelian secara online
SOCIAL MEDIA MARKETING AND SALES PERFORMANCE OF CULINARY BUSINESSES IN KAWANGKOAN Twice Seisy Oumuro Pinontoan; Paulus Kindangen; Emilia M. Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study discusses about the roles of social media marketing in increasing sales performance in culinary businesses in Kawangkoan. Culinary businesses utilize social media as an online marketing tool to gain a satisfying market share. Currently social media is very easily accessed by anyone around the world, including culinary businessmen who use social media as a means of giving and sharing information about products offered to consumers online so that they are better known. The purpose of this research is to find out whether the roles of social media marketing can increase sales performance on culinary business. This research method is a qualitative methodology using a descriptive approach by utilizing secondary data originating from various literature such as books, journals/articles and homepages to access the latest information data and the sample used in this study is 15 respondents who run a culinary business and use social media. The results of this study indicate that Social Media Marketing provides good prospects for increasing sales performance in Culinary Businesses in Kawangkoan. Keywords: Social Media Marketing, Sales Performance, Culinary Business  
Resilience and Management Control Systems in Agribusiness Companies: A Case Study of PT Pandu Karya Aksara Shinta J. C. Wangke; Yunita Mandagie; Emilia M. Gunawan
Return : Study of Management, Economic and Bussines Vol. 3 No. 11 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i11.290

Abstract

Despite the abundance of research focused on firm resilience, there are still very few studies that analyze internal mechanisms to see what generates resilience capacity in agribusiness firms. Considering the Management Control System (SPM) as a driver of organizational change, this study aims to analyze the role of SPM as a determinant of resilience in agribusiness companies with a case study on PT Pandu Karya Aksara. This study uses a qualitative method with a case study approach. The data collected consisted of primary data and secondary data. Primary data was obtained from semi-structured interviews, while secondary data was obtained from observation and analysis of documents. This research provides benefits for the development of science and insights in supporting adaptive behavior and assisting effective decision-making, so that companies can improve competitiveness and efficiency.  This research shows how resilience is generated and strengthened through SPM, when companies are faced with various challenges, such as fluctuations in commodity prices, climate change, market uncertainty, and regulatory changes. 
Kajian Pengembangan Teknologi Sistem Pengendalian Manajemen Usaha Kecil Berbasis Pangan dalam Rangka Meningkatkan Daya Saing UKM Shinta J. C. Wangke; Emilia M. Gunawan; Regina Trifena Saerang
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 7 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v15i7.4914

Abstract

Tantangan UKM khususnya UKM berbasis pangan saat ini adalah meningkatkan daya saing dalam rangka menghadapi kompetisi dan perubahan tren serta gaya hidup. Urgensi penelitian ini terutama membantu peningkatan daya saing dunia usaha dan dunia industri (DUDI) dengan meningkatkan kualitas teknologi sistem pengendalian manajemen dalam manajemen usaha bisnis kecil. Tujuan penelitian ini adalah melakukan kajian terhadap peningkatan daya saing UKM dengan melakukan proses sistem pengendalian manajemen berbasis teknologi mulai dari perencanaan sampai kepada evaluasi pada UKM berbasis pangan Telur Tumou Tou. Metode penelitian berupa deskriptif kualitatif dengan data primer serta sekunder berupa pengamatan dan wawancara kepada manajemen UKM Telur Tumou Tou. Hasil penelitian menunjukkan bahwa penerapan teknologi seperti Internet of Things (IoT) dan big data analytics dalam SPM dapat meningkatkan pengelolaan stok, komunikasi internal, dan pengambilan keputusan berbasis data. Kesimpulan penelitian menegaskan pentingnya integrasi teknologi dalam SPM untuk meningkatkan produktivitas dan daya saing UKM.  Implikasi penelitian ini berupa peningkatan daya saing usaha UKM yang dikaji melalui proses sistem pengendalian manajemen berbasis teknologi informasi. Luaran penelitian berupa jurnal nasional minimal Sinta 5. TKT dalam penelitian ditujukan untuk TKT 1-3.
Co-Authors Cristina Emaeli Pangemanan Paulus Kindangen Regina Trifena Saerang S.L.H.V Joyce Lapian Shinta J. C. Wangke Twice Seisy Oumuro Pinontoan Yunita Mandagie