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All Journal Indonesian Journal of Halal Research Journal of Quality Assurance in Islamic Education (JQAIE)
Rita Syafitri, Rita
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Religion Biochemistry, Genetics & Molecular Biology Education Environmental Science Medicine & Pharmacology Other

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The Influence of Attitude and Need for Cognition on Student's Purchase Intention Behavior on Halal Food: Schools Clustering Perspective Indrawan, Boby; Nurmita, Nurmita; Nengsih, Titin Agustin; Utami, Wiji; Nasrudin, Dindin; Tanti, Tanti; Deliza, Deliza; Ferawati, Rofiqoh; Syafitri, Rita; Santoso, Pugoh
Indonesian Journal of Halal Research Vol. 4 No. 1 (2022): February
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v4i1.13092

Abstract

The halal food study is one of the prominent research fields in halal trends. Currently, the halal food concept is not only the worship of Muslims to Allah, but also this concept is adopted by non-Muslim with healthy lifestyle considerations. Therefore, the insight of the influenced variable on purchased intention behavior of students is crucial to research as basic information for all stakeholders, such as the seller, marketer, policymaker, government, and researchers. This study aims to identify and compare the independent variables that influence the behavior of students' purchase intentions from the school's clustering perspective. A quantitative approach has investigated the influence of attitude and need for cognition (NFC) variables on students' purchase intention behavior on halal food. The self-administrated questionnaire was used to collect the data from 561 respondents and input them into the Survey123 software. The data were analyzed using descriptive and interferential statistics. The result showed that attitude toward halal (HA) and NFC were accepted as the influenced variable on halal food purchase intention behavior. Furthermore, the students from Islamic schools tend to have purchase intentions on halal than in senior high The result of this study could be strategic marketing in the halal food industry. Then, the school must strengthen halal awareness in the syllabus.
The Relevance of Establishing a Halal Study Center at State Islamic University Syalawaty, Diyan; Rifli, Dandy Firmansyah; Saputra, Andryan; Utami, Wiji; Tanti, Tanti; Deliza, Deliza; Syafitri, Rita; Widiyanto, Widiyanto
Journal of Quality Assurance in Islamic Education (JQAIE) Vol. 1 No. 1 (2021): Journal of Quality Assurance in Islamic Education (JQAIE)
Publisher : Institut Agama Islam Negeri Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47945/jqaie.v1i1.395

Abstract

This study aims to explore the Halal Study Center in every State Islamic University in Indonesia. Data collection in this study was gained using the interview method and also literature review. Interviews were conducted directly with several sources, while the literature review was performed by collecting journals regarding the research problems. The findings show that eight State Islamic University already have halal study centers out of the total number of State Islamic University in Indonesia, 27 in total. Furthermore, some of the State Islamic University that have established halal study centers also have development activities. The practical implications of this paper provide new knowledge for the State Islamic University that will establish a halal study center. This is the first article that discusses the development of research trends in the halal study center at the State Islamic University and provides the latest comprehensive literature review until 2021.
Co-Authors Deliza, Deliza Ferawati, Rofiqoh Indrawan, Boby Nasrudin, Dindin Nurmita, Nurmita Rifli, Dandy Firmansyah Santoso, Pugoh Saputra, Andryan Syalawaty, Diyan Tanti Tanti Titin Agustin Nengsih Widiyanto Widiyanto Wiji Utami, Wiji